Item: Cision Communications Cloud
Rating: 3
Author: Natalie Paramore

Use Cases and Deployment Scope

We use Cision Communications Cloud (Trendkite)* at NadaMoo! to analyze online press hits and compare the press we have received to that of our competitors.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros and Cons

It compares our share of the press space to our competitors that we entered into the system.
The dashboard gives a quick look at press hits.
Cision has great customer support and are available to quickly answer any questions.

I wish there was a way to incorporate a full press picture into Cision and not just online articles.
I would like access to current, up-to-date press emails.
I would like to see more social interactions included in the picture for Trendkite like Facebook likes, Twitter retweets, Instagram engagement and YouTube listening.

Alternatives Considered

Cision PR Software

Cision gave us access to current emails of editors, writers and journalists. This was very helpful for our press outreach. Cision gave us access to A News Tip but I found that service to not have current contact info and was not able to help us much.

Likelihood to Recommend

Cision is great if your strategy is based on blogs, websites or other online sharing of articles. If your strategy is based on social or YouTube then this might not be the best fit.

Support Rating

The customer service and support from Cision (TrendKite)* was great. They were always available via chat, email and even phone. They checked in often to see how things were going.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

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Adelle Archer
(Vendor Representative) commented 7 years ago
Natalie appreciate you writing a transparent review! We are huge on customer input so already our team is reviewing your feedback. For the foreseeable future, we won't be adding social listening, because we truly are PR Analytics intended to take you beyond just monitoring, and really double down on measuring your PR's business impact. There's a lot of awesome social listening tools out there, that we chose not to reinvent the wheel there and instead work on becoming the best PR software available. I do have great news on the media contacts side though ;) We're about to launch our own contacts solution that will take you far beyond traditional media contact databases. We'll help you get hyper-targeted with your searches, see analytics you've never seen before on a journalist level, and discover new journalists that weren't previously on your radar. Stay tuned for more next month!

Cision Communications Cloud Review

Software Version

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Pros and Cons

Alternatives Considered

Likelihood to Recommend

Transition from TrendKite to Cision Communications Cloud

Support Rating