Cision Communications Cloud for Social Media
July 10, 2019
Cision Communications Cloud for Social Media
Score 7 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Our media relations and social media teams in our Office of Public Affairs and Communications are using Cision Communications Cloud (TrendKite)* for media and social media monitoring. We create reports on major events and track day-to-day metrics on Instagram, Twitter, and Facebook through the Cision Communications Cloud (UnionMetrics) social listening component.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Report creation.
- Owned account tracking.
- Including social data in overall media monitoring reports.
- The social component could be upgraded to more accurately collect metrics on ephemeral content.
- Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
- Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
Sysomos Heartbeat was better positioned as a customer service platform, but I like Cision Communications Cloud (TrendKite)* for its easy report creation. While Sysomos also has report creation functionality, Cision's reports are easy to understand and you're able to add comments and notes as it's being created to provide a nuanced explanation of the data that is shown.