Item: UpContent
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use UpContent to curate content that we want to share on social media for our business, as well as for our clients. It makes social media much easier.

We also use it to keep ourselves up-to-date and informed on trends in our industry and those we serve. UpContent makes it easy to bring content from trusted sources together. No more going to hunt for it. It's all right there in the platform.

Finally, we also use UpContent to display a "what we're reading page" on our site and to send a curated content newsletter.

Pros and Cons

Organize content from multiple sources
Helps you leverage curated content more easily for use on social media
Allows you to quickly share articles with your audience that you think will resonate with them

I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.

Most Important Features

Integration with HubSpot for conversation starters when we email prospects
Integration with SocialBee for streamlining our social media management for customers
Integration with Rasa.io for easy, custom email newsletter to our audience

Return on Investment

We are able to gain efficiency in our social media efforts
Improve productivity when it comes to developing newsletters
Help us build our thought leadership with curated content

Alternatives Considered

Scoop.it Content Director

Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.

Key Insights

Do you think UpContent delivers good value for the price?

Yes

Are you happy with UpContent's feature set?

Yes

Did UpContent live up to sales and marketing promises?

Yes

Did implementation of UpContent go as expected?

Yes

Would you buy UpContent again?

Yes

Other Software Used

HubSpot Marketing Hub, HubSpot Sales Hub, Canva

Likelihood to Recommend

UpContent is effective for helping you:

Gather information several different content sources
Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.

I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.

UpContent helps you kick butt with content curation

Overall Satisfaction with UpContent