A decent tool for data enhancement
May 01, 2023

A decent tool for data enhancement

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo SalesOS

CRM sales data is often incomplete with several missing fields such as employee count, industry, etc. Zoominfo company information is used to enhance CRM data as well as for sales data analysis. I have also used it occasionally for market analysis. The contact database is also often used in demand generation and targeting efforts.

Pros

  • Large company database
  • Large contact database
  • Records are fairly complete
  • Data can be integrated into CRM

Cons

  • In my opinion, search function is a little kinky. doesn't always work well
  • Chrome extension does not work half the time
  • They have an employee range on the company page. For the longest time, I did not realize that you can hover on the employee range to see the actual count. Instead of hiding it thus, it should be more prominently placed
  • I have sometimes seen that the web version of Zoominfo can have different employee counts

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

  • While Zoominfo has been used extensively by different parts of the organization, the impact on my objectives has not been very high due to data inaccuracies and impaired search functionality that calls for more manual efforts.
Overall, it is a decent system which integrates with various CRMs, making it very useful. It is also good for targeting exercises.
However, it is not the best system if accuracy is important. Also, Zoominfo is good for simple searches but the advanced search functionality is not very good.
I have also found at times that when I search a company through Zoominfo, it may not yield any results, but when I do a Google search, the Zoominfo result is among the first 10 hits. So, the way they tag companies or enter them is not very effective.

ZoomInfo Sales Feature Ratings

6.0
Advanced search
2
Identification of new leads
8
List quality
3
List upload/download
9
Ideal customer targeting
8
Load time/data access
6
6.3
Contact information
7
Company information
6
Industry information
6
5.8
Salesforce integration
Not Rated
Company/business profiles
6
Alerts and reminders
Not Rated
Data hygiene
2
Automatic data refresh
7
Tags
Not Rated
Filters and segmentation
8
Not Rated
Sales email templates
Not Rated

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