What users are saying about
50 Ratings
8 Ratings
50 Ratings
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Score 9.2 out of 101
8 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

BounceX

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
No photo available

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.4
BounceX
a/b experiment testing
AB Tasty
8.7
BounceX
Split URL testing
AB Tasty
8.2
BounceX
Multivariate testing
AB Tasty
8.3
BounceX
Multi-page/funnel testing
AB Tasty
7.7
BounceX
Visual / WYSIWYG editor
AB Tasty
8.9
BounceX

Audience Segmentation & Targeting

AB Tasty
9.0
BounceX
Standard visitor segmentation
AB Tasty
8.9
BounceX
Behavioral visitor segmentation
AB Tasty
9.2
BounceX
Traffic allocation control
AB Tasty
9.4
BounceX
Website personalization
AB Tasty
8.6
BounceX

Results and Analysis

AB Tasty
7.7
BounceX
Heatmap tool
AB Tasty
5.5
BounceX
Click analytics
AB Tasty
8.0
BounceX
Scroll maps
AB Tasty
9.1
BounceX
Conversion tracking
AB Tasty
8.1
BounceX
Goal tracking
AB Tasty
8.1
BounceX
Test reporting
AB Tasty
8.1
BounceX
Results segmentation
AB Tasty
7.0
BounceX

Pros

AB Tasty

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
Valentin Viguier profile photo

BounceX

  • Email capture
  • Email retargeting for high-intent customers
  • On-site experiences
No photo available

Cons

AB Tasty

  • Need their support or a developer on your team if you want to do some complicated tests
Melanie Pitkanitsos profile photo

BounceX

  • Flexibility with iterating versions of behavioral email sequences - currently running into some issues with emails being inflexible when we think we have room to grow
  • Designing emails within brand standards
  • Identifying new areas for intent nurturing and improvement without making a site seem too cluttered
No photo available

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

BounceX

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

BounceX

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
Javier Gómez de la Mata profile photo

BounceX

No photo available

Return on Investment

AB Tasty

  • It becomes possible to prove the effectiveness of certain strategies.
Guillaume Boissinot profile photo

BounceX

  • Excellent ROI, easy to message the efficiency of what BounceX improves instead of bringing Bounce experiences in-house.
No photo available

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BounceX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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