What users are saying about
45 Ratings
45 Ratings
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Score 8.3 out of 101
9 Ratings
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Score 9.6 out of 101

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

Convert Experiences

Well suited for:
  • Non-technical Marketing Teams
  • Fast moving Growth Teams
  • Really technical experimenters and optimizers that are frustrated with the lack of technical targeting most tools provide (this was me)
  • Teams wanting to run lightweight to medium weight technical experiments but don't want to impact the development cycle or wait for the development cycle to add their experiments.
My entire job function is speed and throughput of growth experimentation, so I can't honestly testify to what it isn't suitable for.
Ken Hanson profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
Convert Experiences
7.2
a/b experiment testing
AB Tasty
Convert Experiences
8.2
Split URL testing
AB Tasty
Convert Experiences
4.5
Multivariate testing
AB Tasty
Convert Experiences
7.3
Mutli-page/funnel testing
AB Tasty
Convert Experiences
7.3
Cross-browser testing
AB Tasty
Convert Experiences
6.4
Test significance
AB Tasty
Convert Experiences
9.1
Visual / WYSIWYG editor
AB Tasty
Convert Experiences
6.4
Advanced code editor
AB Tasty
Convert Experiences
7.3
Preview mode
AB Tasty
Convert Experiences
6.4
Test duration calculator
AB Tasty
Convert Experiences
6.4
Experiment scheduler
AB Tasty
Convert Experiences
9.1
Dynamic experiment activation
AB Tasty
Convert Experiences
7.3
Client-side tests
AB Tasty
Convert Experiences
8.2

Audience Segmentation & Targeting

AB Tasty
Convert Experiences
8.2
Standard visitor segmentation
AB Tasty
Convert Experiences
9.1
Behavioral visitor segmentation
AB Tasty
Convert Experiences
9.1
Traffic allocation control
AB Tasty
Convert Experiences
7.3
Website personalization
AB Tasty
Convert Experiences
7.3

Results and Analysis

AB Tasty
Convert Experiences
8.2
Goal tracking
AB Tasty
Convert Experiences
7.3
Test reporting
AB Tasty
Convert Experiences
7.3
CSV export
AB Tasty
Convert Experiences
9.1
Experiments results dashboard
AB Tasty
Convert Experiences
9.1

Pros

AB Tasty

  • Simple one-tag implementation allows you to get up and running in minimal time.
  • In-page visual editor allows changes to be made to the site without technical expertise.
  • Dedicated account and technical support with impressive turnaround times.
  • Strong segmentation and personalisation options.
  • Huge range of integrations.
Craig Lawrence profile photo

Convert Experiences

  • Fast! Way faster than the competition to move around the tool and get things done.
  • Easy to use - UI is easy to understand and set up tests.
Lukas B. Snelling profile photo

Cons

AB Tasty

  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
Craig Lawrence profile photo

Convert Experiences

  • The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
  • There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.
Auke Vos profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Convert Experiences

Convert Experiences 10.0
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Convert Experiences

Convert Experiences 10.0
Based on 1 answer
Really thorough, fast responses that keep up with the technical nature of my support requests
Ken Hanson profile photo

Alternatives Considered

AB Tasty

AB Tasty shares data with many analytics solutions as Google Analytics or At Internet solutions
David Reymond profile photo

Convert Experiences

The biggest point for Convert Experiences is definitely the price and the completeness of their packages. Their Magento plugin makes it great for running tests on ecommerce stores. One thing that's missing for me is deeper insights into revenue (something Optimizely does better) and lack of detailed segmentation (e.g. new vs. returning visitor) during and after reporting. Not a big deal, as both can be done in Google Analytics afterwards, but it would be nice to have this integrated.
Auke Vos profile photo

Return on Investment

AB Tasty

  • It has helped us gain higher conversion rates on certain pages
  • It has helped us use data to make decisions and reach goals
  • It has given a clearer picture as to how pages and websites are being used
No photo available

Convert Experiences

  • Convert is one of our critical tools allows us to offer our conversion rate optimization services to clients, so in that sense it is indispensable. CRO brings in a large portion of our revenue.
Francis Teo profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

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