What users are saying about

AB Tasty

Top Rated
44 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Convert Experiences

8 Ratings
Score 9.9 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
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Convert Experiences

Convert Experiences is exceptionally well suited for high volume, e-commerce testing and personalization.
Auke Vos profile photo

Pros

  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
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  • They have a great customer service team that has followed up with several tickets I submitted where I had difficulty setting up an experiment.
  • Their demos are very informative and you can easily get going once you're set up.
  • It doesn't take very long to set up your own experiment - rarely have I needed help and usually can ask an in-house developer if I'm dealing with an A/B test that requires JavaScript changes versus just HTML.
David Fein profile photo

Cons

  • One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
  • Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
Valentin Viguier profile photo
  • It'd be nice if it was a little easier to alter the code of the page directly in a variation versus just adding on new code to change how it looks.
  • It'd be interesting if they included an app A/B test tool into their core platform.
  • It'd be nice to preview your test in several browsers.
David Fein profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
- Ease of use- Helps to take strategical decisions- The cost of the tool is compensated by the increase of revenue generated with the tests
No photo available
Convert Experiences10.0
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Convert Experiences10.0
Based on 1 answer
Really thorough, fast responses that keep up with the technical nature of my support requests
Ken Hanson profile photo

Alternatives Considered

It's just the perfect mix between all tools I have used in the past
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Visual Website Optimizer's feature set is not as well suited to advanced experiments (it doesn't seem to allow direct editing of variation code). Optimizely is expensive and their agency plan requires a 12 month minimum contract. Support is not as great. Optimizely also does not support breaking down the test results into daily statistics which makes it hard to analyze.We have not used both products for some time, so things may have changed.
Francis Teo profile photo

Return on Investment

  • Using AB Tasty made the marketing team a lot more efficient as we don't need the IT team that much to launch tests and follow the results.
  • AB Tasty reportings gave us the useful information to analyse the results of our tests and to keep improving our forms and landing pages.
  • The results are much more reliable on AB Tasty than on free tools we'd been using before.
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  • Convert is one of our critical tools allows us to offer our conversion rate optimization services to clients, so in that sense it is indispensable. CRO brings in a large portion of our revenue.
Francis Teo profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Convert Experiences

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details