What users are saying about
73 Ratings
36 Ratings
73 Ratings
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Score 7.2 out of 100
36 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Sailthru

Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
Hayley Squire | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Sailthru
a/b experiment testing
AB Tasty
8.4
Sailthru
Split URL testing
AB Tasty
8.4
Sailthru
Multivariate testing
AB Tasty
8.0
Sailthru
Multi-page/funnel testing
AB Tasty
7.4
Sailthru
Mobile app testing
AB Tasty
7.7
Sailthru
Visual / WYSIWYG editor
AB Tasty
7.8
Sailthru
Advanced code editor
AB Tasty
8.2
Sailthru
Page surveys
AB Tasty
7.3
Sailthru
Preview mode
AB Tasty
8.0
Sailthru
Experiment scheduler
AB Tasty
8.2
Sailthru
Client-side tests
AB Tasty
8.9
Sailthru
Mutually exclusive tests
AB Tasty
8.2
Sailthru

Audience Segmentation & Targeting

AB Tasty
8.5
Sailthru
Standard visitor segmentation
AB Tasty
8.4
Sailthru
Behavioral visitor segmentation
AB Tasty
8.4
Sailthru
Traffic allocation control
AB Tasty
8.7
Sailthru
Website personalization
AB Tasty
8.6
Sailthru

Results and Analysis

AB Tasty
7.6
Sailthru
Heatmap tool
AB Tasty
6.5
Sailthru
Click analytics
AB Tasty
7.9
Sailthru
Scroll maps
AB Tasty
7.9
Sailthru
Conversion tracking
AB Tasty
7.9
Sailthru
Goal tracking
AB Tasty
7.8
Sailthru
Test reporting
AB Tasty
8.1
Sailthru
Results segmentation
AB Tasty
7.2
Sailthru
Experiments results dashboard
AB Tasty
7.7
Sailthru

Email & Online Marketing

AB Tasty
Sailthru
8.4
WYSIWYG email editor
AB Tasty
Sailthru
2.1
Dynamic content
AB Tasty
Sailthru
9.0
Ability to test dynamic content
AB Tasty
Sailthru
9.0
Landing pages
AB Tasty
Sailthru
7.0
A/B testing
AB Tasty
Sailthru
9.9
Mobile optimization
AB Tasty
Sailthru
10.0
Email deliverability reporting
AB Tasty
Sailthru
10.0
List management
AB Tasty
Sailthru
10.0
Triggered drip sequences
AB Tasty
Sailthru
8.9

Reporting & Analytics

AB Tasty
Sailthru
7.3
Dashboards
AB Tasty
Sailthru
9.9
Standard reports
AB Tasty
Sailthru
9.9
Custom reports
AB Tasty
Sailthru
2.1

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Sailthru

  • Personalized content based on user behavior and content consumption.
  • Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
  • Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
  • Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
George DiGuido | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Sailthru

  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Jake Bodmer | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Sailthru

Sailthru 10.0
Based on 8 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Tobias Walter | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Sailthru

Sailthru 1.0
Based on 2 answers
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Sailthru

Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more centered around automated emails and working smarter over creating batch-and-blast emails. Sailthru also is much easier to analyze than anything associated with Mandrill
Justin Adler | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Sailthru

  • Sailthru allows us to see how well an ad in a newsletter has done by day and week -- allowing us to gift insight for our clients on their ads that ran that week.
  • Sailthru only gives you clicks and touch rates, where as other platforms go deeper and give you insight on hover rates and interaction time with our ads featured.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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