What users are saying about
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Top Rated
67 Ratings
2 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
2 Ratings
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Score 1 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
Springbot
a/b experiment testing
AB Tasty
8.2
Springbot
Split URL testing
AB Tasty
7.5
Springbot
Multivariate testing
AB Tasty
8.0
Springbot
Multi-page/funnel testing
AB Tasty
7.4
Springbot
Mobile app testing
AB Tasty
7.0
Springbot
Visual / WYSIWYG editor
AB Tasty
7.5
Springbot

Audience Segmentation & Targeting

AB Tasty
8.2
Springbot
Standard visitor segmentation
AB Tasty
8.1
Springbot
Behavioral visitor segmentation
AB Tasty
8.2
Springbot
Traffic allocation control
AB Tasty
8.5
Springbot
Website personalization
AB Tasty
8.0
Springbot

Results and Analysis

AB Tasty
7.0
Springbot
Heatmap tool
AB Tasty
5.3
Springbot
Click analytics
AB Tasty
7.4
Springbot
Scroll maps
AB Tasty
6.6
Springbot
Conversion tracking
AB Tasty
7.8
Springbot
Goal tracking
AB Tasty
7.3
Springbot
Test reporting
AB Tasty
7.7
Springbot
Results segmentation
AB Tasty
7.2
Springbot

Online Storefront

AB Tasty
Springbot
2.1
Product management
AB Tasty
Springbot
2.0
Bulk product upload
AB Tasty
Springbot
1.0
Branding
AB Tasty
Springbot
1.0
Mobile storefront
AB Tasty
Springbot
1.0
Product variations
AB Tasty
Springbot
9.0
Website integration
AB Tasty
Springbot
1.0
Visual customization
AB Tasty
Springbot
1.0
CMS
AB Tasty
Springbot
1.0

Online Shopping Cart

AB Tasty
Springbot
1.5
Abandoned cart recovery
AB Tasty
Springbot
2.0
Checkout user experience
AB Tasty
Springbot
1.0

Online Payment System

AB Tasty
Springbot
1.0
eCommerce security
AB Tasty
Springbot
1.0

eCommerce Marketing

AB Tasty
Springbot
1.0
Promotions & discounts
AB Tasty
Springbot
1.0
Personalized recommendations
AB Tasty
Springbot
1.0
SEO
AB Tasty
Springbot
1.0

eCommerce Business Management

AB Tasty
Springbot
2.6
Multi-site management
AB Tasty
Springbot
1.0
Order processing
AB Tasty
Springbot
9.0
Inventory management
AB Tasty
Springbot
1.0
Shipping
AB Tasty
Springbot
1.0
Custom functionality
AB Tasty
Springbot
1.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Springbot

  • They make promises
  • They could design nice things
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Springbot

  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Springbot

  • We were not able to send a single email through them in 3 months.
  • Wasted numerous hours of dealing with onboarding.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Springbot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Springbot
1.0

Likelihood to Renew

AB Tasty
7.7
Springbot

Usability

AB Tasty
Springbot
9.0

Support Rating

AB Tasty
8.2
Springbot

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