What users are saying about
47 Ratings
1 Ratings
47 Ratings
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Score 8.3 out of 101
1 Ratings
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Score 6 out of 101

Likelihood to Recommend

AB Tasty

Great for testing various experiences or potential new experiences before launching to everyone.
No photo available

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
Springbot
a/b experiment testing
AB Tasty
8.2
Springbot
Split URL testing
AB Tasty
8.2
Springbot
Multivariate testing
AB Tasty
7.3
Springbot
Multi-page/funnel testing
AB Tasty
8.2
Springbot
Visual / WYSIWYG editor
AB Tasty
8.6
Springbot

Audience Segmentation & Targeting

AB Tasty
8.9
Springbot
Standard visitor segmentation
AB Tasty
9.1
Springbot
Behavioral visitor segmentation
AB Tasty
9.1
Springbot
Traffic allocation control
AB Tasty
9.1
Springbot
Website personalization
AB Tasty
8.2
Springbot

Results and Analysis

AB Tasty
6.6
Springbot
Click analytics
AB Tasty
6.4
Springbot
Conversion tracking
AB Tasty
7.7
Springbot
Goal tracking
AB Tasty
7.7
Springbot
Test reporting
AB Tasty
6.8
Springbot
Results segmentation
AB Tasty
4.5
Springbot

Online Storefront

AB Tasty
Springbot
9.0
Website integration
AB Tasty
Springbot
9.0

eCommerce Marketing

AB Tasty
Springbot
5.0
Personalized recommendations
AB Tasty
Springbot
5.0
SEO
AB Tasty
Springbot
5.0

Pros

AB Tasty

  • A/B and multi veritable testing.
  • Screen recording and targeting.
  • WYSIWYG editor to create page variations.
No photo available

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best profile photo

Cons

AB Tasty

  • It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
  • Creating reporting and targeting was probably the most difficult part for me.
No photo available

Springbot

  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
- Ease of use- Helps to take strategical decisions- The cost of the tool is compensated by the increase of revenue generated with the tests
No photo available

Springbot

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Springbot

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.
No photo available

Springbot

We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase criteria. However, we would have to download those segments and import them into Bronto. Springbot only connects to Mailchimp. And we couldn't use those segments in Retargeting or On-site Personalization. We realized we just needed a more robust data collection platform after using Springbot.
Melissa Best profile photo

Return on Investment

AB Tasty

  • Great improvement in conversion
  • More of a test driven culture
No photo available

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Springbot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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