What users are saying about
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 74 reviews and ratings
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 14 reviews and ratings
Feature Set Ratings
Testing and Experimentation

8.1
AB Tasty
81%
Wunderkind (formerly BounceX)
Feature Set Not Supported
N/A
AB Tasty ranks higher in 12/12 features
AB Tasty ranks higher in 12/12 features
a/b experiment testing

8.5
85%
17 Ratings
N/A
0 Ratings
Split URL testing

8.6
86%
12 Ratings
N/A
0 Ratings
Multivariate testing

8.0
80%
14 Ratings
N/A
0 Ratings
Multi-page/funnel testing

7.4
74%
12 Ratings
N/A
0 Ratings
Mobile app testing

7.8
78%
4 Ratings
N/A
0 Ratings
Visual / WYSIWYG editor

8.0
80%
13 Ratings
N/A
0 Ratings
Advanced code editor

8.2
82%
4 Ratings
N/A
0 Ratings
Page surveys

7.3
73%
2 Ratings
N/A
0 Ratings
Preview mode

8.0
80%
4 Ratings
N/A
0 Ratings
Experiment scheduler

8.2
82%
3 Ratings
N/A
0 Ratings
Client-side tests

8.9
89%
4 Ratings
N/A
0 Ratings
Mutually exclusive tests

8.2
82%
2 Ratings
N/A
0 Ratings
Audience Segmentation & Targeting

8.6
AB Tasty
86%
Wunderkind (formerly BounceX)
Feature Set Not Supported
N/A
AB Tasty ranks higher in 4/4 features
AB Tasty ranks higher in 4/4 features
Standard visitor segmentation

8.5
85%
15 Ratings
N/A
0 Ratings
Behavioral visitor segmentation

8.5
85%
13 Ratings
N/A
0 Ratings
Traffic allocation control

8.7
87%
16 Ratings
N/A
0 Ratings
Website personalization

8.8
88%
14 Ratings
N/A
0 Ratings
Results and Analysis

7.8
AB Tasty
78%
Wunderkind (formerly BounceX)
Feature Set Not Supported
N/A
AB Tasty ranks higher in 8/8 features
AB Tasty ranks higher in 8/8 features
Heatmap tool

7.0
70%
6 Ratings
N/A
0 Ratings
Click analytics

8.1
81%
13 Ratings
N/A
0 Ratings
Scroll maps

8.2
82%
6 Ratings
N/A
0 Ratings
Conversion tracking

7.9
79%
16 Ratings
N/A
0 Ratings
Goal tracking

7.9
79%
16 Ratings
N/A
0 Ratings
Test reporting

8.2
82%
17 Ratings
N/A
0 Ratings
Results segmentation

7.2
72%
15 Ratings
N/A
0 Ratings
Experiments results dashboard

7.7
77%
4 Ratings
N/A
0 Ratings
Attribute Ratings
- AB Tasty is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.6
AB Tasty
86%
48 Ratings
5.0
Wunderkind (formerly BounceX)
50%
6 Ratings
Likelihood to Renew

7.7
AB Tasty
77%
8 Ratings
Wunderkind (formerly BounceX)
N/A
0 Ratings
Support Rating

7.3
AB Tasty
73%
3 Ratings
1.0
Wunderkind (formerly BounceX)
10%
2 Ratings
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
UX Designer
SCM Suomi OyInternet, 51-200 employees
Wunderkind (formerly BounceX)
BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Verified User
Program Manager in Marketing
Apparel & Fashion Company, 11-50 employeesPros
AB Tasty
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
CRO Specialist
Evolve Vacation RentalHospitality, 201-500 employees
Wunderkind (formerly BounceX)
- Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
- Great account management and fast turnaround times to address evolving needs we have
- Very robust site experience capabilities to accommodate a lot of different use cases
Director CRM
The Bouqs CompanyRetail, 11-50 employees
Cons
AB Tasty
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.

Verified User
Manager in Other
Luxury Goods & Jewelry Company, 51-200 employeesWunderkind (formerly BounceX)
- Support is awful
- Management will not work with you to make things right
- Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.

Verified User
C-Level Executive in Marketing
Alternative Medicine Company, 11-50 employeesPricing Details
AB Tasty
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$40 per month
Wunderkind (formerly BounceX)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
AB Tasty
AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Verified User
Project Manager in Marketing
Internet Company, 11-50 employeesWunderkind (formerly BounceX)
No score
No answers yet
No answers on this topic
Support Rating
AB Tasty
AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Digital Optimisation Specialist
Pets at HomeRetail, 10,001+ employees
Wunderkind (formerly BounceX)
Wunderkind (formerly BounceX) 1.0
Based on 2 answers
Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
CEO (Chief Executive Officer)
Mosiac Weighted BlanketsRetail, 11-50 employees
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Senior Director of Web & E-Commerce
AvidComputer Software, 1001-5000 employees
Wunderkind (formerly BounceX)

Verified User
Manager in Marketing
Sporting Goods Company, 1001-5000 employeesReturn on Investment
AB Tasty
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Chef de Produit Web Junior
EurosportMedia Production, 501-1000 employees
Wunderkind (formerly BounceX)
- For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
Director CRM
The Bouqs CompanyRetail, 11-50 employees