What users are saying about
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Top Rated
73 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100
9 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Wunderkind, formerly BounceX

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
Wunderkind, formerly BounceX
a/b experiment testing
AB Tasty
8.3
Wunderkind, formerly BounceX
Split URL testing
AB Tasty
8.0
Wunderkind, formerly BounceX
Multivariate testing
AB Tasty
8.0
Wunderkind, formerly BounceX
Multi-page/funnel testing
AB Tasty
7.3
Wunderkind, formerly BounceX
Mobile app testing
AB Tasty
7.3
Wunderkind, formerly BounceX
Visual / WYSIWYG editor
AB Tasty
7.6
Wunderkind, formerly BounceX
Advanced code editor
AB Tasty
8.2
Wunderkind, formerly BounceX
Page surveys
AB Tasty
7.3
Wunderkind, formerly BounceX
Preview mode
AB Tasty
8.0
Wunderkind, formerly BounceX
Experiment scheduler
AB Tasty
8.2
Wunderkind, formerly BounceX
Client-side tests
AB Tasty
8.9
Wunderkind, formerly BounceX
Mutually exclusive tests
AB Tasty
8.2
Wunderkind, formerly BounceX

Audience Segmentation & Targeting

AB Tasty
8.4
Wunderkind, formerly BounceX
Standard visitor segmentation
AB Tasty
8.2
Wunderkind, formerly BounceX
Behavioral visitor segmentation
AB Tasty
8.3
Wunderkind, formerly BounceX
Traffic allocation control
AB Tasty
8.6
Wunderkind, formerly BounceX
Website personalization
AB Tasty
8.3
Wunderkind, formerly BounceX

Results and Analysis

AB Tasty
7.4
Wunderkind, formerly BounceX
Heatmap tool
AB Tasty
5.8
Wunderkind, formerly BounceX
Click analytics
AB Tasty
7.6
Wunderkind, formerly BounceX
Scroll maps
AB Tasty
7.3
Wunderkind, formerly BounceX
Conversion tracking
AB Tasty
7.8
Wunderkind, formerly BounceX
Goal tracking
AB Tasty
7.5
Wunderkind, formerly BounceX
Test reporting
AB Tasty
7.9
Wunderkind, formerly BounceX
Results segmentation
AB Tasty
7.2
Wunderkind, formerly BounceX
Experiments results dashboard
AB Tasty
7.7
Wunderkind, formerly BounceX

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Wunderkind, formerly BounceX

  • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
  • Great account management and fast turnaround times to address evolving needs we have
  • Very robust site experience capabilities to accommodate a lot of different use cases
Phil Irvine | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Wunderkind, formerly BounceX

  • Self service content management
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Wunderkind, formerly BounceX

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Wunderkind, formerly BounceX

Wunderkind, formerly BounceX 1.0
Based on 2 answers
Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
Laura LeMond | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Wunderkind, formerly BounceX

Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Wunderkind, formerly BounceX

  • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
Phil Irvine | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Wunderkind, formerly BounceX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Wunderkind, formerly BounceX
5.9

Likelihood to Renew

AB Tasty
7.7
Wunderkind, formerly BounceX

Support Rating

AB Tasty
7.6
Wunderkind, formerly BounceX
1.0

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