AB Tasty vs Wunderkind, formerly BounceX

Likelihood to Recommend

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

Read full review

Laura Karhu

UX Designer

SCM Suomi OyInternet, 51-200 employees

View all 48 answers on this topic

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Read full review

Verified User

Program Manager in Marketing

Apparel & Fashion Company, 11-50 employees

View all 4 answers on this topic

Feature Rating Comparison

AB Tasty

Wunderkind, formerly BounceX

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Mobile app testing

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Preview mode

Experiment scheduler

Client-side tests

Mutually exclusive tests

AB Tasty

Wunderkind, formerly BounceX

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

AB Tasty

Wunderkind, formerly BounceX

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

Pros

Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

Read full review

Matt Mattson

CRO Specialist

Evolve Vacation RentalHospitality, 201-500 employees

View all 48 answers on this topic

Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
Great account management and fast turnaround times to address evolving needs we have
Very robust site experience capabilities to accommodate a lot of different use cases

Read full review

Phil Irvine

Director CRM

The Bouqs CompanyRetail, 11-50 employees

View all 4 answers on this topic

Cons

Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.

Read full review

Verified User

Manager in Other

Luxury Goods & Jewelry Company, 51-200 employees

View all 48 answers on this topic

Self service content management

Read full review

Verified User

Vice-President in Marketing

Retail Company, 1001-5000 employees

View all 4 answers on this topic

Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Read full review

Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

View all 8 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

AB Tasty 7.6

Based on 3 answers

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

Read full review

Halima Satheya

Digital Optimisation Specialist

Pets at HomeRetail, 10,001+ employees

View all 3 answers on this topic

Wunderkind, formerly BounceX 1.0

Based on 2 answers

Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.

Read full review

Laura LeMond

CEO (Chief Executive Officer)

Mosiac Weighted BlanketsRetail, 11-50 employees

View all 2 answers on this topic

Alternatives Considered

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

Read full review

Jeff Copetas

Senior Director of Web & E-Commerce

AvidComputer Software, 1001-5000 employees

View all 48 answers on this topic

Verified User

Program Manager in Marketing

Apparel & Fashion Company, 11-50 employees

View all 4 answers on this topic

Return on Investment

Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

Read full review

Valentin Viguier

Chef de Produit Web Junior

EurosportMedia Production, 501-1000 employees

View all 48 answers on this topic

For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return

Read full review

Phil Irvine

Director CRM

The Bouqs CompanyRetail, 11-50 employees

View all 4 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

AB Tasty

Wunderkind, formerly BounceX

AB Tasty

Wunderkind, formerly BounceX

AB Tasty

Wunderkind, formerly BounceX

Likelihood to Recommend

AB Tasty

Wunderkind, formerly BounceX

Feature Rating Comparison

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Mobile app testing

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Preview mode

Experiment scheduler

Client-side tests

Mutually exclusive tests

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

Pros

AB Tasty

Wunderkind, formerly BounceX

Cons

AB Tasty

Wunderkind, formerly BounceX

Likelihood to Renew

AB Tasty

Wunderkind, formerly BounceX

Support Rating

AB Tasty

Wunderkind, formerly BounceX

Alternatives Considered

AB Tasty

Wunderkind, formerly BounceX

Return on Investment

AB Tasty

Wunderkind, formerly BounceX

Screenshots

AB Tasty

Wunderkind, formerly BounceX

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison