Aberdeen vs. Anteriad Marketing Cloud

Aberdeen

Anteriad Marketing Cloud

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Aberdeen	Score 9.1 out of 10	N/A	Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…	N/A
Anteriad Marketing Cloud	Score 9.7 out of 10	N/A	The True Influence Marketing Cloud™ brings demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent. The Marketing Cloud allows for Self-Service access or Managed Services partnerships across its demand-generation services: DATA SOLUTIONS Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into the user's marketing technology…	N/A

Pricing

Aberdeen

Anteriad Marketing Cloud

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Aberdeen	Anteriad Marketing Cloud
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Aberdeen	Anteriad Marketing Cloud
Top Pros	Pro Marketing team Pro Best marketing Pro Marketing campaigns	No answers on this topic
Top Cons	Minus Not very intuitive Minus Learning curve Minus Create a survey	No answers on this topic

Features

Aberdeen

Anteriad Marketing Cloud

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	Aberdeen 7.7 1 Ratings 0% below category average	Anteriad Marketing Cloud 10.0 1 Ratings 26% above category average
Contact information	8.01 Ratings	10.01 Ratings
Company information	7.01 Ratings	10.01 Ratings
Industry information	8.01 Ratings	10.01 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Aberdeen 6.6 1 Ratings 15% below category average	Anteriad Marketing Cloud 10.0 1 Ratings 27% above category average
Web Personalization	7.01 Ratings	10.01 Ratings
3rd party intent signals	4.01 Ratings	10.01 Ratings
Downstream intent signals	2.01 Ratings	10.01 Ratings
Account identification	5.01 Ratings	10.01 Ratings
Buyer journey tracking	7.01 Ratings	10.01 Ratings
Revenue forecasts	9.01 Ratings	10.01 Ratings
Audience segmentation	9.01 Ratings	10.01 Ratings
Conversion optimization	9.01 Ratings	10.01 Ratings
Content Syndication	7.01 Ratings	10.01 Ratings

Best Alternatives
	Aberdeen	Anteriad Marketing Cloud
Small Businesses	ZoomInfo Sales Score 8.1 out of 10	ZoomInfo Sales Score 8.1 out of 10
Medium-sized Companies	Qualified Score 9.6 out of 10	Qualified Score 9.6 out of 10
Enterprises	Demandbase One Score 8.3 out of 10	Demandbase One Score 8.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Aberdeen	Anteriad Marketing Cloud
Likelihood to Recommend	9.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	Aberdeen	Anteriad Marketing Cloud
Likelihood to Recommend	Aberdeen Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients. Incentivized Verified User Anonymous Read full review	Anteriad (formerly True Influence) Anteriad Marketing Cloud is well suited when needing good quality leads and high performance. Incentivized Verified User Anonymous Read full review
Pros	Aberdeen No answers on this topic	Anteriad (formerly True Influence) Generating leads Quality leads Excellent communication Incentivized Verified User Anonymous Read full review
Cons	Aberdeen No answers on this topic	Anteriad (formerly True Influence) Creating previews quicker Incentivized Verified User Anonymous Read full review
Alternatives Considered	Aberdeen No answers on this topic	Anteriad (formerly True Influence) Anteriad Marketing Cloud has great communication skills and has come back on many issues in a timely manner! This has helped push campaigns live quicker and see leads coming in faster. Incentivized Verified User Anonymous Read full review
Return on Investment	Aberdeen No answers on this topic	Anteriad (formerly True Influence) Always positive ROI with Anteriad Marketing Cloud We trust that picking Anteriad Marketing Cloud has given us many benefits as a company Incentivized Verified User Anonymous Read full review
ScreenShots		Anteriad Marketing Cloud Screenshots