99 Ratings
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Score 7.3 out of 101
4 Ratings
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Score 6.9 out of 101

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
AllProWebTools
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
AllProWebTools
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AllProWebTools
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AllProWebTools
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AllProWebTools
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
AllProWebTools
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
AllProWebTools
Email deliverability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AllProWebTools
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3
AllProWebTools
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3
AllProWebTools

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
AllProWebTools
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AllProWebTools
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
AllProWebTools
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AllProWebTools
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
AllProWebTools

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
AllProWebTools
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
AllProWebTools
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
AllProWebTools

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
AllProWebTools
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
AllProWebTools
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
AllProWebTools

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.8
AllProWebTools
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
AllProWebTools
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
AllProWebTools
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
AllProWebTools

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
AllProWebTools
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AllProWebTools
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
AllProWebTools
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
AllProWebTools
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3
AllProWebTools
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
AllProWebTools
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AllProWebTools

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
9.1

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
4.5
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
AllProWebTools
4.5

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston profile photo

AllProWebTools

  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis profile photo

AllProWebTools

  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
No photo available

AllProWebTools

No score
No answers yet
No answers on this topic

Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Implementation

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
No photo available

AllProWebTools

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
No photo available

AllProWebTools

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb profile photo

AllProWebTools

  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

AllProWebTools

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*

* per installation

AllProWebTools Editions & Modules

Edition
Base + Website Hosting$101
  1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
AllProWebTools
9.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
AllProWebTools

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
AllProWebTools

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
AllProWebTools

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
AllProWebTools

Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
AllProWebTools

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
AllProWebTools

Implementation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
AllProWebTools

Add comparison