What users are saying about
402 Ratings
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Top Rated
1954 Ratings
402 Ratings
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Score 8.4 out of 100

HubSpot Marketing Hub

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Top Rated
1954 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
  • Act-On Software and HubSpot Marketing Hub are tied in 1 feature set: Campaign Management

Email & Online Marketing

9.0

Act-On

90%
8.4

HubSpot Marketing Hub

84%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
8.2
82%
331 Ratings

Dynamic content

9.2
92%
92 Ratings
8.3
83%
331 Ratings

Ability to test dynamic content

8.7
87%
92 Ratings
8.3
83%
308 Ratings

Landing pages

8.9
89%
108 Ratings
8.0
80%
361 Ratings

A/B testing

9.2
92%
95 Ratings
8.4
84%
285 Ratings

Mobile optimization

9.1
91%
103 Ratings
8.6
86%
352 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
8.7
87%
697 Ratings

List management

8.9
89%
111 Ratings
8.5
85%
363 Ratings

Triggered drip sequences

8.5
85%
87 Ratings
8.5
85%
275 Ratings

Lead Management

9.3

Act-On

93%
8.1

HubSpot Marketing Hub

81%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
8.4
84%
354 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
7.8
78%
325 Ratings

Data quality management

9.2
92%
102 Ratings
8.2
82%
331 Ratings

Automated sales alerts and tasks

9.2
92%
95 Ratings
8.1
81%
299 Ratings

Campaign Management

8.0

Act-On

80%
8.0

HubSpot Marketing Hub

80%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
7.9
79%
305 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
8.1
81%
251 Ratings

Social Media Marketing

9.2

Act-On

92%
8.3

HubSpot Marketing Hub

83%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.2
92%
69 Ratings
8.2
82%
341 Ratings

Social profile integration

9.2
92%
63 Ratings
8.4
84%
331 Ratings

Reporting & Analytics

8.9

Act-On

89%
8.2

HubSpot Marketing Hub

82%
Act-On Software ranks higher in 3/3 features

Dashboards

8.7
87%
109 Ratings
8.3
83%
365 Ratings

Standard reports

8.7
87%
112 Ratings
8.3
83%
361 Ratings

Custom reports

9.4
94%
84 Ratings
8.0
80%
324 Ratings

Platform & Infrastructure

9.0

Act-On

90%
7.7

HubSpot Marketing Hub

77%
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
8.0
80%
252 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
8.6
86%
280 Ratings

Customizability

9.4
94%
89 Ratings
8.1
81%
302 Ratings

Integration with Salesforce.com

9.3
93%
65 Ratings
7.6
76%
228 Ratings

Integration with Microsoft Dynamics CRM

9.2
92%
36 Ratings
6.9
69%
98 Ratings

Integration with SugarCRM

8.3
83%
29 Ratings
7.1
71%
93 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 5 areas: Likelihood to Recommend, Usability, Online Training, Implementation Rating, Product Scalability
  • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Renew, Performance, Support Rating, In-Person Training
  • Act-On Software and HubSpot Marketing Hub are tied in 1 area: Availability

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
8.7

HubSpot Marketing Hub

87%
652 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
9.0

HubSpot Marketing Hub

90%
371 Ratings

Usability

9.1

Act-On

91%
32 Ratings
8.7

HubSpot Marketing Hub

87%
106 Ratings

Availability

9.1

Act-On

91%
28 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

8.2

Act-On

82%
26 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

9.3

Act-On

93%
16 Ratings
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating
7.3

HubSpot Marketing Hub

73%
7 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

HubSpot Marketing Hub

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Arcoma L. Lambert | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

HubSpot Marketing Hub

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Joe Kevens | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Chris Gomez, SPHR | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$50 per month

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

HubSpot Marketing Hub

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Roshni Rahman | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

HubSpot Marketing Hub

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Heather Robinette, MBA | TrustRadius Reviewer

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