ActiveCampaign vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Keap
Score 8.0 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
ActiveCampaignKeap
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
ActiveCampaignKeap
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
ActiveCampaignKeap
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
I actually hated Keap and will never use them again. Sounds negative but not only did they corner me on a contract (they made everything sounds like flowers and sunshine during their very aggressive and supportive onboarding) but you 100% have to have a person who fully gets …
Chose ActiveCampaign
ActiveCampaign came in at a great price for our starting business and had a lot of similar features to larger CRM's that provide marketing automation. The simplicity of the Marketing automation for the price was one of the key reasons we went with ActiveCampaign and it meets …
Chose ActiveCampaign
We are certainly not the first ones that started calling Infusionsoft... Confusionsoft! They had some great features but the learning curve was steep. ActiveCampaign has been a huge breath of fresh air. Easy to use, easy to understand, and their support has been really strong …
Chose ActiveCampaign
ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to …
Chose ActiveCampaign
ActiveCampaign specializes in email and that's what they do best. I've tried "all in one" platforms like Keap and Ontraport, which couldn't keep up with the details of email. Other competitors like ConvertKit and Mailchimp just didn't have the firepower necessary to do all the …
Chose ActiveCampaign
We used to use Infusionsoft and had lots of trouble using it frequently. ActiveCampaign is not only easier for our internal team to use, but has more features that we utilize at a cheaper price point that allows us to be more effective. Making the switch was a great move for us …
Chose ActiveCampaign
I had to hire an entire team to manage Keap as it was so complex and not user friendly and it was very expensive. Mailchimp was very easy to use, but had less features that I needed. ActiveCampaign is the better of the 3, but still a little expensive. However, the features make …
Chose ActiveCampaign
In comparison to all the other systems (except Keap), ActiveCampaign goes above and beyond for email marketing, marketing automation, and CRM functionality. It's the closest you can get to an all-in-one system.

And while Infusionsoft is also robust, it's not very intuitive. …
Chose ActiveCampaign
ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool …
Chose ActiveCampaign
Infusionsoft always seemed to have issues, our automation never fired correctly and seemed to always be broken. We haven't had to deal with those issues with ActiveCampaign. Infusionsoft always seemed to have a more difficult system to find solutions for any issues while …
Chose ActiveCampaign
ActiveCampaign is SO much easier to use and much more user-friendly than Keap. It also has a much better price point.
Chose ActiveCampaign
Active Campaign offers the same as Infusionsoft, only much affordable. It offers much more than Maximizer and Bitrix24 did at the time that I tried them. Overall, Active Campaign is the superior product in my opinion. Since day 1, I have liked most things about Active Campaign …
Chose ActiveCampaign
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I …
Chose ActiveCampaign
It's the easiest and most useful to use. The other products make it more complicated. ActiveCampaign also has a high deliverability rate compared to others, so it's one of the most important reasons why I love ActiveCampaign. I also love how easy it is to set up campaigns, edit …
Chose ActiveCampaign
For the price, ActiveCampaign is streets ahead. I probably use about 60% of the platform's functionality with a further 20% that I could benefit from using and intend to explore in the next 12 months. This compares to only about 25% usage with some other platforms or having to …
Chose ActiveCampaign
ActiveCampaign is the most intuitive out of all of the ones I've used. Their visual automation builder is great. I felt like every other option that I had previously played with just felt more confusing. I tested out many other tools while also using ActiveCampaign and I just …
Chose ActiveCampaign
Being a small business, the automations combined with the ability to integrate into our API / website was the real gamechanger.
Chose ActiveCampaign
I selected ActiveCampaign because of its features for mapping out sales funnels and keeping different lists of clients, newsletter subscribers, waitlists for new products, etc. Other software didn't have the features I was looking for, ActiveCampaign did. I like that Active …
Chose ActiveCampaign
ActiveCampaign is a great option for the middle range company - it has TONS of functionality, akin to your Infusionsofts, but at a more affordable price range.
I selected Active Campaign as I use Kajabi, Thrivecart, and EverWebinar, and AC integrates really nicely with all of …
Chose ActiveCampaign
ActiveCampaign is easier to use, has a higher level of customer service, and enables us to be more creative with our emails/landing pages, etc. You can do more with integration to other sites that we use such as Shopify. We can see exactly what our customers are receiving, how …
Chose ActiveCampaign
The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
Chose ActiveCampaign
The price is better because I didn't need all the features IS had. Simplicity of AC vs. IS. IS is a beast of a system. It takes a lot of time to get up and running. Campaign builder in IS was great but sometimes you couldn't find the emails to attach, they would either show an …
Chose ActiveCampaign
ActiveCampaign is easier to use, customize, and set up specifically for your business than most other platforms.
Chose ActiveCampaign
It is much better value for money than the competitors, has higher deliverability, better support and a more clear and concise user interface in my opinion. It is by far one of the most valuable software i use in a consistent basis, I really don’t see that changing anytime soon.
Keap
Chose Keap
We have used Pipedrive for our franchise sales side, but going forward we will be using ActiveCampaign for both our franchise sales and lead management for our owners. ActiveCampaign isn't as feature heavy as Infusionsoft, but it's a whole lot easier to use and setup. It allows …
Chose Keap
Infusionsoft is basically an old, cheap version of HubSpot. The products have high-level similarities but in execution aren't comparable. HubSpot isn't inexpensive, however.

ActiveCampaign is much stronger across marketing automation and CRM. The downside is they don't offer …
Chose Keap
We have found that ActiveCampaign has a much friendlier UI and workflow. The automations are easy to use and work well. Mautic is much more dynamic and enables you to add features you need and disable features you don't. Mautic is truly a Marketing Automation tool in ways that …
Chose Keap
Infusionsoft is much better than Ontraport, even though they play in the same space. The search and segmenting tools are far superior.

For clients that don't need shopping cart functionality, I recommend Drip since it can do the same marketing automation as Infusionsoft, for …
Chose Keap
They had some features that were better, for example, ClickFunnels landing pages are much better, but they don’t come close to the automation power of Infusionsoft. ActiveCampaign is laid out a little better for new users, but overall, their automation is lacking. It can’t do …
Keap and ActiveCampaign share a lot of similar functionality. However, ActiveCampaign still has an older database-looking interface, where Keap is a modern and easy-to-use layout. Their automation builder is powerful but a little more restricted than Keap. It is quite linear …
Chose Keap
I have used HubSpot. HubSpot is great but is very marketing-focused. I found it hard to put the operational items into their system. It is great at marketing but needs work on the operations side. I've used ActiveCampaign but find it to be basic. You need an add-on for …
Chose Keap
Keap is definitely the strong leader in this space. As a Keap Certified Partner, our company has implemented Keap for over 500 customers. On occasion, customers come to use other tools such as Ontraport or ActiveCampaign. In all cases, they've been ecstatic with the benefits …
Chose Keap
When choosing which CRM was right for our business, we looked at ActiveCampaign and Keap, as they are both greeat with automation campaigns. We decided that Keap was a better fit for our business, because Keap has a business phone line and native texting. Being able to accept …
Chose Keap
First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
Chose Keap
Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
Chose Keap
Easy to get started right away. Flexible campaign builder. Affordable. Built-in features without needing additional tools or plug-ins.
Chose Keap
The simplicity that comes with Keap is unbeatable. The amount of times that a campaign has to be done in Keap specifically because of the features that are available - such as easy HTTP Posts, and Merge Fields options - is too many to count. The other platforms are great, but …
Chose Keap
Out of everything listed, Keap (formerly Infusionsoft) would be my least preferred option. When we first decided to work with it, we were enthusiastic about its new look and features they added, but we ended up encountering many similar issues that we had with Infusionsoft. …
Chose Keap
Most any sales and marketing automation platform you use will create a positive ROI for you IF you'll use it. So you have to look at the user experience, support, ecosystem, certified partner community, user community, development, third-party integrations, API, and licensing …
Chose Keap
I actually prefer to use some of these other platforms over Keap/Infusionsoft, however for this particular client we had implemented Keap more than 5 years ago when it was the only platform available to choose from. The problem now is that there are over 200,000 people on the …
Chose Keap
To be honest, if we had the option we would work exclusively with HubSpot. However, HubSpot doesn't have the e-commerce feature. That alone outweighs the headaches from working with Infusionsoft. The drip campaign sequences are a great plus too though, and the tagging feature …
Chose Keap
In the end, the difference between the software down to cost and versatility. Infusionsoft is priced closer to our budget with more options while some of these other ones is more expensive. We went with Infusionsoft just to get started and it was easier to learn how to use. As …
Chose Keap
Infusionsoft is a blank canvas. It is not really tailored to any use case, which is great if that's what you're looking for. It does not do lifecycle automation out of the box, so it is not well suited for retail or e-commerce without a LOT of strategizing and engineering. This …
Chose Keap
Infusionsoft provides more features than either of these other solutions. Because it provides it's own CRM and E-Commerce features, it is more comprehensive in what it provides. These other solutions are solid in different areas where they provide similar features. For example, …
Top Pros
Top Cons
Features
ActiveCampaignKeap
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
9.0
664 Ratings
15% above category average
Keap
7.1
150 Ratings
7% below category average
WYSIWYG email editor9.6581 Ratings8.950 Ratings
Dynamic content9.2520 Ratings8.747 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings6.4134 Ratings
A/B testing9.3380 Ratings6.310 Ratings
Mobile optimization9.4526 Ratings7.0124 Ratings
Email deliverability reporting7.0631 Ratings7.4149 Ratings
List management9.7650 Ratings8.3147 Ratings
Triggered drip sequences9.7574 Ratings9.049 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.6
524 Ratings
2% below category average
Keap
7.9
151 Ratings
1% above category average
Lead nurturing automation9.3491 Ratings8.2146 Ratings
Lead scoring and grading8.0359 Ratings6.9128 Ratings
Data quality management9.3401 Ratings7.0129 Ratings
Automated sales alerts and tasks9.4355 Ratings8.3138 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Keap
7.7
89 Ratings
13% above category average
Calendaring9.7295 Ratings8.488 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Keap
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
12% above category average
Keap
6.4
148 Ratings
22% below category average
Dashboards8.0597 Ratings7.155 Ratings
Standard reports8.0584 Ratings5.7144 Ratings
Custom reports9.3377 Ratings6.3136 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
491 Ratings
20% above category average
Keap
6.0
142 Ratings
26% below category average
API9.6391 Ratings6.3126 Ratings
Role-based workflow & approvals9.4267 Ratings7.2108 Ratings
Customizability9.5420 Ratings6.8138 Ratings
Integration with Salesforce.com9.492 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Keap
7.7
29 Ratings
0% below category average
Task management00 Ratings8.720 Ratings
Billing and invoicing management00 Ratings7.516 Ratings
Reporting00 Ratings6.927 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Best Alternatives
ActiveCampaignKeap
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Vbout
Vbout
Score 9.6 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Nimble
Nimble
Score 6.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Agile CRM
Agile CRM
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignKeap
Likelihood to Recommend
7.7
(676 ratings)
8.1
(209 ratings)
Likelihood to Renew
8.5
(25 ratings)
9.0
(40 ratings)
Usability
7.8
(38 ratings)
5.3
(25 ratings)
Availability
9.1
(5 ratings)
9.1
(6 ratings)
Performance
7.1
(5 ratings)
9.1
(6 ratings)
Support Rating
1.3
(41 ratings)
9.0
(26 ratings)
In-Person Training
9.1
(2 ratings)
9.1
(6 ratings)
Online Training
7.3
(1 ratings)
8.6
(7 ratings)
Implementation Rating
8.7
(14 ratings)
8.0
(8 ratings)
Configurability
6.4
(4 ratings)
2.0
(1 ratings)
Ease of integration
9.0
(4 ratings)
1.0
(1 ratings)
Product Scalability
1.3
(5 ratings)
9.1
(3 ratings)
Vendor post-sale
6.4
(4 ratings)
6.0
(1 ratings)
Vendor pre-sale
7.2
(4 ratings)
1.0
(1 ratings)
User Testimonials
ActiveCampaignKeap
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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In-Person Training
ActiveCampaign
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
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Online Training
ActiveCampaign
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.