What users are saying about
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Top Rated
849 Ratings
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Top Rated
360 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100

Keap

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Top Rated
360 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
6.8

Keap

68%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
7.6
76%
49 Ratings

Dynamic content

8.3
83%
500 Ratings
5.8
58%
46 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
324 Ratings
7.2
72%
124 Ratings

A/B testing

8.6
86%
365 Ratings
6.0
60%
9 Ratings

Mobile optimization

8.6
86%
509 Ratings
6.9
69%
116 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.2
82%
187 Ratings

List management

9.0
90%
630 Ratings
8.6
86%
137 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
8.6
86%
48 Ratings

Lead Management

8.7

ActiveCampaign

87%
8.0

Keap

80%
ActiveCampaign ranks higher in 3/4 features

Lead nurturing

9.0
90%
476 Ratings
8.6
86%
136 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
7.2
72%
120 Ratings

Data quality management

8.7
87%
390 Ratings
7.1
71%
121 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
9.1
91%
129 Ratings

Campaign Management

8.5

ActiveCampaign

85%
7.7

Keap

77%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
8.4
84%
82 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Keap

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.4

Keap

74%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
6.6
66%
54 Ratings

Standard reports

8.8
88%
565 Ratings
8.1
81%
136 Ratings

Custom reports

8.4
84%
363 Ratings
7.6
76%
126 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
6.3

Keap

63%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
8.0
80%
117 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
7.5
75%
100 Ratings

Customizability

8.9
89%
402 Ratings
7.3
73%
129 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

CRM Project Management

ActiveCampaign

Feature Set Not Supported
N/A
7.1

Keap

71%
Keap ranks higher in 3/3 features

Task management

N/A
0 Ratings
6.9
69%
19 Ratings

Billing and invoicing management

N/A
0 Ratings
8.2
82%
15 Ratings

Reporting

N/A
0 Ratings
6.1
61%
26 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating, Configurability, Ease of integration, Vendor post-sale, Vendor pre-sale
  • Keap is rated higher in 4 areas: Performance, Support Rating, In-Person Training, Product Scalability
  • ActiveCampaign and Keap are tied in 1 area: Availability

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
8.3

Keap

83%
199 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
7.6

Keap

76%
39 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
5.8

Keap

58%
24 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
9.1

Keap

91%
11 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
9.1

Keap

91%
11 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
8.6

Keap

86%
31 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating
9.1

Keap

91%
6 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
8.6

Keap

86%
7 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.0

Keap

80%
16 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
2.0

Keap

20%
1 Rating

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
1.0

Keap

10%
1 Rating

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings
8.8

Keap

88%
3 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
6.0

Keap

60%
1 Rating

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings
1.0

Keap

10%
1 Rating

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Keap (formerly Infusionsoft)

Keap is a good fit for any business looking to do more of what they do best. It helps you systemize your processes and deliver a consistently positive customer experience over and over. At a more detailed level, I think it's best suited for small businesses with 1-25 employees. I've seen it work for larger organizations too, but usually, they have a handful of individuals who actually log into the software. Ideally, the company would be earning 100,000 or more - that's not to say it can't benefit a smaller company or a start-up; I just find that more established companies seem more willing to invest in their marketing budget, and using Keap successfully requires an investment of time, money, or both. As far as industries go, it works well for any business that generates leads and wants to automate the follow-up with their new prospects - this could be coaching businesses, agencies, consultants, local service providers, or more formal professions like dentists and lawyers.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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Keap (formerly Infusionsoft)

  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Keap (formerly Infusionsoft)

  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Keap

Starting Price

$129 per month

Editions & Modules

Keap editions and modules pricing
EditionModules
Pro$129.001
Max$199.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

All plans awith 1 user and 500 contacts. The price is $30.00 for each additional user.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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Keap (formerly Infusionsoft)

We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Keap (formerly Infusionsoft)

You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Keap (formerly Infusionsoft)

There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Keap (formerly Infusionsoft)

OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
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Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Keap (formerly Infusionsoft)

Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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In-Person Training

ActiveCampaign

No answers on this topic

Keap (formerly Infusionsoft)

I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
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Online Training

ActiveCampaign

No answers on this topic

Keap (formerly Infusionsoft)

The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Keap (formerly Infusionsoft)

Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
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Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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Keap (formerly Infusionsoft)

Keap, compared to Mailchimp, AWeber, and SendFox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. There are more options for customization in Typeform.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Keap (formerly Infusionsoft)

You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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Keap (formerly Infusionsoft)

  • I recently created a FB ads funnel with Keap that brought a 2.29 ROI. That's right - with some simple automation, I was able to more than double my money. #happyentrepreneur
  • Keap's automation has made my business SUSTAINABLE. So if I'm on vacation, or out sick, or just busy with a new project, Keap insures that I'm staying on top of everything.
  • Keap has allowed me to sell and deliver programs priced from 99 cents to $10k, fill 100+ person events, launch books, fill a retreat in Belize, deliver a podcast, create a thriving membership site and generate enough profit that I don't have to do anything else to support myself and my family.
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