What users are saying about
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Top Rated
703 Ratings
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Top Rated
336 Ratings

ActiveCampaign

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Top Rated
703 Ratings
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Score 8.8 out of 100

Keap

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Top Rated
336 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Keap

I would suggest that any small business from 1 - 25 employees take a look at Keap. Whether you're selling services or products, whether you sell with a sales team or completely online, Keap has solutions that can help your business run so much more efficiently. On top of that, the follow-up and marketing tools will help you convert more traffic to leads and more leads to customers.
Tyler Garns | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Keap
7.3
WYSIWYG email editor
ActiveCampaign
8.1
Keap
7.7
Dynamic content
ActiveCampaign
8.6
Keap
6.7
Ability to test dynamic content
ActiveCampaign
8.1
Keap
5.0
Landing pages
ActiveCampaign
7.2
Keap
7.4
A/B testing
ActiveCampaign
8.7
Keap
6.5
Mobile optimization
ActiveCampaign
8.4
Keap
6.8
Email deliverability reporting
ActiveCampaign
9.0
Keap
8.4
List management
ActiveCampaign
8.9
Keap
8.9
Triggered drip sequences
ActiveCampaign
9.3
Keap
8.5

Lead Management

ActiveCampaign
8.5
Keap
7.8
Lead nurturing
ActiveCampaign
8.8
Keap
8.3
Lead scoring and grading
ActiveCampaign
8.3
Keap
6.9
Data quality management
ActiveCampaign
8.4
Keap
7.1
Automated sales alerts and tasks
ActiveCampaign
8.6
Keap
9.0

Campaign Management

ActiveCampaign
8.3
Keap
7.9
Calendaring
ActiveCampaign
8.0
Keap
8.5
Event/webinar marketing
ActiveCampaign
8.6
Keap
7.3

Social Media Marketing

ActiveCampaign
8.6
Keap
5.4
Social sharing and campaigns
ActiveCampaign
8.7
Keap
5.7
Social profile integration
ActiveCampaign
8.5
Keap
5.0

Reporting & Analytics

ActiveCampaign
8.6
Keap
7.2
Dashboards
ActiveCampaign
8.7
Keap
7.0
Standard reports
ActiveCampaign
8.7
Keap
7.6
Custom reports
ActiveCampaign
8.5
Keap
7.0

Platform & Infrastructure

ActiveCampaign
8.8
Keap
6.9
API
ActiveCampaign
9.0
Keap
8.0
Role-based workflow & approvals
ActiveCampaign
8.5
Keap
7.4
Customizability
ActiveCampaign
8.7
Keap
7.2
Integration with Salesforce.com
ActiveCampaign
8.8
Keap
6.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Keap
6.5
Integration with SugarCRM
ActiveCampaign
8.8
Keap
6.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Keap

  • Campaign Builder - as I’m a visual person, the ability to map out and build automation on not only sales and marketing funnels, but internal processes as well. This has been a game-changer to setup automation and we continue to reap the rewards years later.
  • CRM - using it as a CRM has allowed me to have a single source of truth for my leads and customers to collect info on, add notes, track and trigger automation savings hours every week, and help prevent leads from falling through the cracks.
  • Innovation - they were one of the first in the market and are still innovating to make the product better.
Mandy Brasser | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Keap

  • Keap is almost infinitely customizable, and it is VERY powerful, and I think all that potential can overwhelm the new user. The key is to start small and simple - even little automations can make a huge difference.
  • My business is simple enough that I find Keap's reporting sufficient, but I hear from other business owners that they would like more/different reports.
  • The state-by-state, regional and municipal sales tax thing can get complicated, but I hear they are working on it.
Samantha Bennett | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Keap

Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Keap

Keap 6.6
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Keap

Keap 9.1
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Keap

Keap 9.1
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Keap

Keap 7.0
Based on 27 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

ActiveCampaign

ActiveCampaign 7.3
Based on 1 answer
No answer on this topic is available.

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Keap

Keap is in a little bit of a different league as it's more of an all-in-one but there are similarities and differences that are worth comparing. Keap is a more comprehensive tool where you're getting most of your key business management features ranging from invoicing to email marketing and everything in between. One of the biggest benefits to the solo CEO or business owner with a small team is the ability to eliminate the cost of all those other applications. What's lacking in Keap that you'll find in the other CRMs (like Pipedrive and Zoho specifically) is reporting, customizable views and dashboards, and better role-based permissions and controls. This is specifically referring to Keap Pro and Max (not Keap Classic).
CJ Smith | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Keap

Keap 8.0
Based on 3 answers
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Keap

  • I’ve generated leads and closed business with Keap non-stop since 2008
  • Keap notifies my team around the world when a lead, sale, or issue comes in
  • Keap automation does the work of at least two to three people 24/7 since 2008
Wes Schaeffer | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Keap Editions & Modules

Edition
Lite$79.001
Pro$169.001
Max$199.001
  1. per month
Additional Pricing Details
Pricing starts as low as $79.00. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing. All plans start with 1 user and 500 contacts. The price is $30.00 for each additional user.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Keap
8.3

Likelihood to Renew

ActiveCampaign
9.0
Keap
7.5

Usability

ActiveCampaign
8.2
Keap
6.6

Reliability and Availability

ActiveCampaign
9.1
Keap
9.1

Performance

ActiveCampaign
8.6
Keap
9.1

Support Rating

ActiveCampaign
6.5
Keap
7.0

In-Person Training

ActiveCampaign
7.3
Keap
8.6

Online Training

ActiveCampaign
Keap
9.5

Implementation Rating

ActiveCampaign
8.5
Keap
8.0

Scalability

ActiveCampaign
8.8
Keap
8.0

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