What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 4.9 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
BenchmarkONE (formerly Hatchbuck)
6.1
WYSIWYG email editor
ActiveDEMAND
9.2
BenchmarkONE (formerly Hatchbuck)
6.0
Dynamic content
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
5.3
Ability to test dynamic content
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
5.0
Landing pages
ActiveDEMAND
9.0
BenchmarkONE (formerly Hatchbuck)
4.0
A/B testing
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
5.7
List management
ActiveDEMAND
9.2
BenchmarkONE (formerly Hatchbuck)
5.4
Triggered drip sequences
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
5.4

Lead Management

ActiveDEMAND
9.0
BenchmarkONE (formerly Hatchbuck)
5.1
Lead nurturing
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
4.2
Lead scoring and grading
ActiveDEMAND
9.0
BenchmarkONE (formerly Hatchbuck)
5.4
Data quality management
ActiveDEMAND
8.6
BenchmarkONE (formerly Hatchbuck)
5.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
BenchmarkONE (formerly Hatchbuck)
5.4

Campaign Management

ActiveDEMAND
9.4
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
ActiveDEMAND
9.2
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

ActiveDEMAND
8.6
BenchmarkONE (formerly Hatchbuck)
4.1
Social sharing and campaigns
ActiveDEMAND
8.6
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
ActiveDEMAND
8.6
BenchmarkONE (formerly Hatchbuck)
1.9

Reporting & Analytics

ActiveDEMAND
9.2
BenchmarkONE (formerly Hatchbuck)
4.1
Dashboards
ActiveDEMAND
8.8
BenchmarkONE (formerly Hatchbuck)
4.5
Standard reports
ActiveDEMAND
9.2
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
6.8

Platform & Infrastructure

ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
5.8
API
ActiveDEMAND
9.0
BenchmarkONE (formerly Hatchbuck)
2.1
Role-based workflow & approvals
ActiveDEMAND
9.0
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
4.0
Integration with Salesforce.com
ActiveDEMAND
10.0
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
ActiveDEMAND
10.0
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 8 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 6 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Core$791
Pro$1391
Enterprise$1991
  1. per month
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
BenchmarkONE (formerly Hatchbuck)
4.3

Likelihood to Renew

ActiveDEMAND
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

ActiveDEMAND
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

ActiveDEMAND
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

ActiveDEMAND
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

ActiveDEMAND
BenchmarkONE (formerly Hatchbuck)
9.1

Implementation Rating

ActiveDEMAND
BenchmarkONE (formerly Hatchbuck)
8.2

Add comparison