What users are saying about
3 Ratings
42 Ratings
3 Ratings
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Score 10 out of 101
42 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Hatchbuck

  • Not ideal for enterprises requiring ERP- level software.
  • Not a great e-commerce solution.
Perfect for service based business [insurance, realtors, plumbers, etc.], small companies where lead generation is essential [ manufacturers, distributors, Chamber of Commerce, etc.]Non-profit organizations are a great fit due to the cost of entry and list segmentation features within Hatchbuck.
Rob Rohena, DIR Incorporated profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Hatchbuck
7.7
WYSIWYG email editor
ActiveDEMAND
9.2
Hatchbuck
7.4
Dynamic content
ActiveDEMAND
9.6
Hatchbuck
7.2
Ability to test dynamic content
ActiveDEMAND
9.6
Hatchbuck
6.3
Landing pages
ActiveDEMAND
9.0
Hatchbuck
4.7
A/B testing
ActiveDEMAND
9.6
Hatchbuck
8.9
Mobile optimization
ActiveDEMAND
9.6
Hatchbuck
8.9
Email deliverability
ActiveDEMAND
9.6
Hatchbuck
8.4
List management
ActiveDEMAND
9.2
Hatchbuck
8.3
Triggered drip sequences
ActiveDEMAND
9.6
Hatchbuck
9.4

Lead Management

ActiveDEMAND
9.0
Hatchbuck
8.0
Lead nurturing
ActiveDEMAND
9.6
Hatchbuck
8.7
Lead scoring and grading
ActiveDEMAND
9.0
Hatchbuck
7.9
Data quality management
ActiveDEMAND
8.6
Hatchbuck
7.4
Automated sales alerts and tasks
ActiveDEMAND
8.6
Hatchbuck
8.3

Campaign Management

ActiveDEMAND
9.4
Hatchbuck
7.5
Calendaring
ActiveDEMAND
9.6
Hatchbuck
7.9
Event/webinar marketing
ActiveDEMAND
9.2
Hatchbuck
7.1

Social Media Marketing

ActiveDEMAND
8.6
Hatchbuck
6.8
Social sharing and campaigns
ActiveDEMAND
8.6
Hatchbuck
6.4
Social profile integration
ActiveDEMAND
8.6
Hatchbuck
7.2

Reporting & Analytics

ActiveDEMAND
9.2
Hatchbuck
7.8
Dashboards
ActiveDEMAND
8.8
Hatchbuck
7.6
Standard reports
ActiveDEMAND
9.2
Hatchbuck
9.0
Custom reports
ActiveDEMAND
9.6
Hatchbuck
6.8

Platform & Infrastructure

ActiveDEMAND
9.6
Hatchbuck
7.4
API
ActiveDEMAND
9.0
Hatchbuck
8.6
Role-based workflow & approvals
ActiveDEMAND
9.0
Hatchbuck
7.6
Customizability
ActiveDEMAND
9.6
Hatchbuck
8.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Hatchbuck
6.9
Integration with SugarCRM
ActiveDEMAND
10.0
Hatchbuck
6.9

Pros

ActiveDEMAND

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available

Hatchbuck

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian profile photo

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available

Hatchbuck

  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
No photo available

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Hatchbuck

Hatchbuck 8.7
Based on 23 answers
I plan on continued use and implementation as it will grow as we do.
Thomas Hollowell profile photo

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Hatchbuck

Hatchbuck 8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Hatchbuck

Hatchbuck 8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

ActiveDEMAND

No score
No answers yet
No answers on this topic

Hatchbuck

Hatchbuck 9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

ActiveDEMAND

No score
No answers yet
No answers on this topic

Hatchbuck

Hatchbuck 8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

ActiveDEMAND

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available

Hatchbuck

Not well integrated with ACT! plus the email editing was very hard to use and limited.
Jim O'Keefe profile photo

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available

Hatchbuck

  • Positive: Before we were manually following up with customers one-by-one. Now we can save so much time and reach our customers FASTER. This leads to better customer service.
  • Our leads definitely get converted faster as well. We always had access to targeted leads for our industry, but did not have the time to pursue them and also maintain our current customers.
Samantha Kolavo profile photo

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Hatchbuck

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hatchbuck Editions & Modules

Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.

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