What users are saying about

ActiveDEMAND

3 Ratings

Hatchbuck

Top Rated
40 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Hatchbuck

Top Rated
40 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Hatchbuck

I think Hatchbuck is definitely well suited for established businesses, although if someone was really savvy I could see it paying off for a start up
Crystal Cady profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Hatchbuck
7.5
WYSIWYG email editor
ActiveDEMAND
9.2
Hatchbuck
7.3
Dynamic content
ActiveDEMAND
9.6
Hatchbuck
7.0
Ability to test dynamic content
ActiveDEMAND
9.6
Hatchbuck
6.1
Landing pages
ActiveDEMAND
9.0
Hatchbuck
4.7
A/B testing
ActiveDEMAND
9.6
Hatchbuck
8.9
Mobile optimization
ActiveDEMAND
9.6
Hatchbuck
8.9
Email deliverability
ActiveDEMAND
9.6
Hatchbuck
8.0
List management
ActiveDEMAND
9.2
Hatchbuck
7.8
Triggered drip sequences
ActiveDEMAND
9.6
Hatchbuck
9.0

Lead Management

ActiveDEMAND
9.0
Hatchbuck
7.5
Lead nurturing
ActiveDEMAND
9.6
Hatchbuck
8.0
Lead scoring and grading
ActiveDEMAND
9.0
Hatchbuck
7.3
Data quality management
ActiveDEMAND
8.6
Hatchbuck
7.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
Hatchbuck
7.3

Campaign Management

ActiveDEMAND
9.4
Hatchbuck
7.5
Calendaring
ActiveDEMAND
9.6
Hatchbuck
7.9
Event/webinar marketing
ActiveDEMAND
9.2
Hatchbuck
7.1

Social Media Marketing

ActiveDEMAND
8.6
Hatchbuck
6.8
Social sharing and campaigns
ActiveDEMAND
8.6
Hatchbuck
6.4
Social profile integration
ActiveDEMAND
8.6
Hatchbuck
7.2

Reporting & Analytics

ActiveDEMAND
9.2
Hatchbuck
7.6
Dashboards
ActiveDEMAND
8.8
Hatchbuck
7.0
Standard reports
ActiveDEMAND
9.2
Hatchbuck
9.0
Custom reports
ActiveDEMAND
9.6
Hatchbuck
6.8

Platform & Infrastructure

ActiveDEMAND
9.6
Hatchbuck
7.4
API
ActiveDEMAND
9.0
Hatchbuck
8.3
Role-based workflow & approvals
ActiveDEMAND
9.0
Hatchbuck
7.6
Customizability
ActiveDEMAND
9.6
Hatchbuck
8.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Hatchbuck
6.9
Integration with SugarCRM
ActiveDEMAND
10.0
Hatchbuck
6.9

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Event driven emails. We provide a number of services and when potential customers access our website and inquire about one of those services, Hatchbuck sends follow up emails that assist those prospects in becoming customers. It also notifies us of someone's interest.
  • Event notifications. When someone clicks one of the links in our emails, Hatchbuck notifies us immediately so we can respond.
  • Customer Service. Whenever we have a question about how to do something or a potential new feature, the Hatchbuck team is very responsive. Often the "potential new features" have already been handled.
  • Ease of use. Hatchbuck is relatively easy to use and intuitive. Any issues or questions are easily handled by Customer Service.
Timothy Beck profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Customized reporting based on our company / sales KPIs
Jake Bernstein profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Hatchbuck8.7
Based on 23 answers
I give it a 10 because we have had no issues that could not be solved. They work to find a solution so that you WANT to be a customer.
Samantha Kolavo profile photo

Usability

No score
No answers yet
No answers on this topic
Hatchbuck8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

No score
No answers yet
No answers on this topic
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

No score
No answers yet
No answers on this topic
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.
Nathan Hovinga profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Improved email marketing targeting.
  • Better customer education based on interests.
Nathan Hovinga profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.