What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Microsoft Dynamics Marketing

25 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Microsoft Dynamics Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Microsoft Dynamics Marketing
WYSIWYG email editor
ActiveDEMAND
9.2
Microsoft Dynamics Marketing
Dynamic content
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Ability to test dynamic content
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Landing pages
ActiveDEMAND
9.0
Microsoft Dynamics Marketing
A/B testing
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Mobile optimization
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Email deliverability
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
List management
ActiveDEMAND
9.2
Microsoft Dynamics Marketing
Triggered drip sequences
ActiveDEMAND
9.6
Microsoft Dynamics Marketing

Lead Management

ActiveDEMAND
9.0
Microsoft Dynamics Marketing
Lead nurturing
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Lead scoring and grading
ActiveDEMAND
9.0
Microsoft Dynamics Marketing
Data quality management
ActiveDEMAND
8.6
Microsoft Dynamics Marketing
Automated sales alerts and tasks
ActiveDEMAND
8.6
Microsoft Dynamics Marketing

Campaign Management

ActiveDEMAND
9.4
Microsoft Dynamics Marketing
Calendaring
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Event/webinar marketing
ActiveDEMAND
9.2
Microsoft Dynamics Marketing

Social Media Marketing

ActiveDEMAND
8.6
Microsoft Dynamics Marketing
Social sharing and campaigns
ActiveDEMAND
8.6
Microsoft Dynamics Marketing
Social profile integration
ActiveDEMAND
8.6
Microsoft Dynamics Marketing

Reporting & Analytics

ActiveDEMAND
9.2
Microsoft Dynamics Marketing
Dashboards
ActiveDEMAND
8.8
Microsoft Dynamics Marketing
Standard reports
ActiveDEMAND
9.2
Microsoft Dynamics Marketing
Custom reports
ActiveDEMAND
9.6
Microsoft Dynamics Marketing

Platform & Infrastructure

ActiveDEMAND
9.6
Microsoft Dynamics Marketing
API
ActiveDEMAND
9.0
Microsoft Dynamics Marketing
Role-based workflow & approvals
ActiveDEMAND
9.0
Microsoft Dynamics Marketing
Customizability
ActiveDEMAND
9.6
Microsoft Dynamics Marketing
Integration with Salesforce.com
ActiveDEMAND
10.0
Microsoft Dynamics Marketing
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Microsoft Dynamics Marketing
Integration with SugarCRM
ActiveDEMAND
10.0
Microsoft Dynamics Marketing

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
Kimberly Yolitz profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
Kimberly Yolitz profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Microsoft Dynamics Marketing

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Microsoft Dynamics Marketing Editions & Modules
Microsoft Dynamics Marketing
Additional Pricing Details