AdDataExpress vs. Data Axle Genie

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.2 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Data Axle Genie
Score 6.5 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
Pricing
AdDataExpressData Axle Genie
Editions & Modules
No answers on this topic
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
Offerings
Pricing Offerings
AdDataExpressData Axle Genie
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Community Pulse
AdDataExpressData Axle Genie
Top Pros
Top Cons
Features
AdDataExpressData Axle Genie
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
14% below category average
Data Axle Genie
6.3
6 Ratings
21% below category average
Advanced search8.01 Ratings6.16 Ratings
Identification of new leads7.02 Ratings8.16 Ratings
List quality8.02 Ratings9.06 Ratings
List upload/download5.01 Ratings7.16 Ratings
Ideal customer targeting8.02 Ratings5.26 Ratings
Load time/data access5.02 Ratings2.36 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
11% below category average
Data Axle Genie
7.1
6 Ratings
10% below category average
Contact information7.02 Ratings7.16 Ratings
Company information6.02 Ratings7.16 Ratings
Industry information8.02 Ratings7.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
26% below category average
Data Axle Genie
4.8
6 Ratings
46% below category average
Lead qualification process7.02 Ratings4.26 Ratings
Smart lists and recommendations6.01 Ratings3.36 Ratings
Salesforce integration5.02 Ratings1.04 Ratings
Company/business profiles7.02 Ratings7.16 Ratings
Alerts and reminders6.01 Ratings7.04 Ratings
Data hygiene4.02 Ratings6.05 Ratings
Automatic data refresh5.02 Ratings7.05 Ratings
Tags6.01 Ratings1.36 Ratings
Filters and segmentation7.02 Ratings6.16 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
12% below category average
Data Axle Genie
1.0
4 Ratings
155% below category average
Sales email templates7.01 Ratings1.04 Ratings
Append emails to records7.01 Ratings1.04 Ratings
Best Alternatives
AdDataExpressData Axle Genie
Small Businesses
Lead411
Lead411
Score 9.4 out of 10
Lead411
Lead411
Score 9.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.4 out of 10
Lead411
Lead411
Score 9.4 out of 10
Enterprises
Demandbase Sales Intelligence Cloud
Demandbase Sales Intelligence Cloud
Score 8.5 out of 10
Demandbase Sales Intelligence Cloud
Demandbase Sales Intelligence Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressData Axle Genie
Likelihood to Recommend
7.0
(2 ratings)
7.1
(6 ratings)
Likelihood to Renew
-
(0 ratings)
5.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdDataExpressData Axle Genie
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
Read full review
Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
Read full review
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
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Likelihood to Renew
List Partners
No answers on this topic
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
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Usability
List Partners
No answers on this topic
Data Axle
Easy to use and great customer service.
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Support Rating
List Partners
No answers on this topic
Data Axle
Spot on and always available.
Read full review
Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.