AdDataExpress vs. Data Axle Genie

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.

Incentivized

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• I liked the organization of the database it was easy to maneuver.
• Search was fairly easy to maintain.
• If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.

Incentivized

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.

It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly

Incentivized

Easy to use and great customer service.

Spot on and always available.

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• Positive, I was able to generate about three more proposals a week
• Positive nice organization to establish a call list
• Nice structure, great way to target hot or cold leads. Great way to get your feet wet

Incentivized