AdDataExpress vs. Olono

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

Olono is definitely well suited to help implement and keep tabs on a framework like BANT or MEDIC and collect relevant insights and events that happen over the course of an opportunity. It makes it WAY easier to do these sorts of administrative actions outside of Salesforce and have it sync there. It's less appropriate to use for prospecting or any other activities prior to creating an opportunity.

Incentivized

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• Alerts on missing items from opportunities.
• Clearly labeled items that help raise awareness of pipeline

Incentivized

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• I'd love to see a feature that allows us to call out to the customer directly from Olono so that I never have to go back into our CRM again!

Incentivized

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

I haven't used a product like Olono in the past.

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• Team time management
• Accuracy for reporting

Incentivized