What users are saying about

Adestra

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Oracle Dyn Email

9 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Oracle Dyn Email

The tool is relatively well suited to send mass e-mail campaigns that require little monitoring and have a straightforward setup. Less suited if there are specific edge cases or a complex setup. Monitoring and contracts with inbox providers are not very transparent/have overlaps. Delivery and reputation handling in this scenario do not have a clear owner.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Oracle Dyn Email
7.0
WYSIWYG email editor
Adestra
10.0
Oracle Dyn Email
7.3
Dynamic content
Adestra
10.0
Oracle Dyn Email
6.4
Ability to test dynamic content
Adestra
10.0
Oracle Dyn Email
7.3
Landing pages
Adestra
10.0
Oracle Dyn Email
A/B testing
Adestra
10.0
Oracle Dyn Email
6.4
Email deliverability
Adestra
10.0
Oracle Dyn Email
8.0
List management
Adestra
10.0
Oracle Dyn Email
8.2
Triggered drip sequences
Adestra
10.0
Oracle Dyn Email
6.4
Mobile optimization
Adestra
Oracle Dyn Email
6.4

Reporting & Analytics

Adestra
10.0
Oracle Dyn Email
6.1
Dashboards
Adestra
10.0
Oracle Dyn Email
6.2
Standard reports
Adestra
10.0
Oracle Dyn Email
6.6
Custom reports
Adestra
Oracle Dyn Email
5.5

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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  • Easy to set up API
  • Basic reporting available
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Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Advanced reporting and troubleshooting
  • More user-friendly portal for power users (easy to switch between subaccounts without losing information, direct URLs, better reporting visualization)
  • Simplified support ticket submission process (less manual input, like my e-mail address, etc.)
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Dyn Email8.2
Based on 1 answer
I think it is very likely we will continue to use Dyn
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Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Oracle Dyn Email7.3
Based on 5 answers
Some questions or requests may go amiss. Keeping important stakeholders in copy of communication is something that is not guaranteed and there is no way to assure this at time of ticket creation.
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Implementation

No score
No answers yet
No answers on this topic
Oracle Dyn Email7.3
Based on 1 answer
I wasn't at the company during implementation
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Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
While the UI is a little outdated, this system is FAR easier to set up and manage that some other services we have used. Also, our questions to the support team are answered quickly and fully within an hour of submitting a ticket. We have had other services where questions were answered 24 hours later AT THE EARLIEST. Not so with DYN.
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Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Setup is easy and requires little engineering investment.
  • Deliverability issues have little visibility. Troubleshooting takes quite some time.
  • Shared transactional IP pools reputation sometimes suffer from other users performance. Such situations, again, have very little transparency.
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Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Adestra More Information

Oracle Dyn Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Dyn Email More Information