What users are saying about
8 Ratings
8 Ratings
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Score 6.6 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Oracle Dyn Email

This platform is well suited for a large volume email sender with a dedicated ESP provider for formatting and database management. It is not a system used to manage a database or code emails.A less advanced user would be happier in a MailChimp type system, but they would not have the deliverability that you can get with this system.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Oracle Dyn Email
7.0
WYSIWYG email editor
Adestra
10.0
Oracle Dyn Email
7.3
Dynamic content
Adestra
10.0
Oracle Dyn Email
6.4
Ability to test dynamic content
Adestra
10.0
Oracle Dyn Email
7.3
Landing pages
Adestra
10.0
Oracle Dyn Email
A/B testing
Adestra
10.0
Oracle Dyn Email
6.4
Email deliverability
Adestra
10.0
Oracle Dyn Email
8.0
List management
Adestra
10.0
Oracle Dyn Email
8.2
Triggered drip sequences
Adestra
10.0
Oracle Dyn Email
6.4
Mobile optimization
Adestra
Oracle Dyn Email
6.4

Reporting & Analytics

Adestra
10.0
Oracle Dyn Email
6.1
Dashboards
Adestra
10.0
Oracle Dyn Email
6.2
Standard reports
Adestra
10.0
Oracle Dyn Email
6.6
Custom reports
Adestra
Oracle Dyn Email
5.5

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Easy to set up API
  • Basic reporting available
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • I did have some difficulty diagnosing some of the issues I was having with one major ESP
  • The user interface can be slow and is outdated
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Dyn Email8.2
Based on 1 answer
I think it is very likely we will continue to use Dyn
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Oracle Dyn Email7.3
Based on 5 answers
We have had to use the support tool a few times. Each time, my initial question was answered quickly, and follow up were dealt with directly by the same person, not put back into a queue for someone else to pick up. Good team with a good sense of what you are asking (even if you are not the most technologically advanced user.)
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Implementation

No score
No answers yet
No answers on this topic
Oracle Dyn Email7.3
Based on 1 answer
I wasn't at the company during implementation
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
While the UI is a little outdated, this system is FAR easier to set up and manage that some other services we have used. Also, our questions to the support team are answered quickly and fully within an hour of submitting a ticket. We have had other services where questions were answered 24 hours later AT THE EARLIEST. Not so with DYN.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Our inbox placement has increased with this system.
  • We have been better able to find and fix deliverability issues with this system
  • The increase in deliverability has led to more opens and better message penetration for our clients.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Adestra More Information

Oracle Dyn Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Dyn Email More Information