What users are saying about
5 Ratings
3 Ratings
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Score 4 out of 101
5 Ratings
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Score 5.7 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Simpli.fi

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Simpli.fi
6.4
Data Transfer
AdGear Advertiser
4.0
Simpli.fi
4.7
DSP integration
AdGear Advertiser
3.0
Simpli.fi
8.0

Ad Campaigns

AdGear Advertiser
3.8
Simpli.fi
Ad campaign creation
AdGear Advertiser
3.0
Simpli.fi
Ad deployment
AdGear Advertiser
5.0
Simpli.fi
Display advertising
AdGear Advertiser
4.0
Simpli.fi
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Simpli.fi
Sequence targeting
AdGear Advertiser
4.0
Simpli.fi

Ad Reporting & Analytics

AdGear Advertiser
4.2
Simpli.fi
Ad dashboards
AdGear Advertiser
3.0
Simpli.fi
Ad performance reports
AdGear Advertiser
5.0
Simpli.fi
Ad conversion tracking
AdGear Advertiser
3.0
Simpli.fi
Ad attribution reporting
AdGear Advertiser
6.0
Simpli.fi
Cross-channel ad management
AdGear Advertiser
4.0
Simpli.fi
Ad forecasting and optimization
AdGear Advertiser
4.0
Simpli.fi

Data Collection

AdGear Advertiser
Simpli.fi
5.9
Collection of first-party data
AdGear Advertiser
Simpli.fi
7.7
Collection of third-party data
AdGear Advertiser
Simpli.fi
5.0
Access to Third-party Data Providers
AdGear Advertiser
Simpli.fi
5.0

Data Classification

AdGear Advertiser
Simpli.fi
6.9
Audience taxonomy
AdGear Advertiser
Simpli.fi
7.3
Tag Management
AdGear Advertiser
Simpli.fi
7.5
Data Analysis Dashboard
AdGear Advertiser
Simpli.fi
5.8

DMP Analytics

AdGear Advertiser
Simpli.fi
7.3
Campaign Analytics
AdGear Advertiser
Simpli.fi
6.9
Audience Analytics
AdGear Advertiser
Simpli.fi
7.7

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank profile photo

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

Simpli.fi

  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
Jared Frank profile photo

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
No photo available

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

Simpli.fi

  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
No photo available

Screenshots

Simpli.fi

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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