What users are saying about

Simpli.fi

5 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Simpli.fi

5 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Simpli.fi
6.7
Data Transfer
AdGear Advertiser
4.0
Simpli.fi
5.3
DSP integration
AdGear Advertiser
3.0
Simpli.fi
8.0

Ad Campaigns

AdGear Advertiser
3.8
Simpli.fi
Ad campaign creation
AdGear Advertiser
3.0
Simpli.fi
Ad deployment
AdGear Advertiser
5.0
Simpli.fi
Display advertising
AdGear Advertiser
4.0
Simpli.fi
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Simpli.fi
Sequence targeting
AdGear Advertiser
4.0
Simpli.fi

Ad Reporting & Analytics

AdGear Advertiser
4.2
Simpli.fi
Ad dashboards
AdGear Advertiser
3.0
Simpli.fi
Ad performance reports
AdGear Advertiser
5.0
Simpli.fi
Ad conversion tracking
AdGear Advertiser
3.0
Simpli.fi
Ad attribution reporting
AdGear Advertiser
6.0
Simpli.fi
Cross-channel ad management
AdGear Advertiser
4.0
Simpli.fi
Ad forecasting and optimization
AdGear Advertiser
4.0
Simpli.fi

Data Collection

AdGear Advertiser
Simpli.fi
6.2
Collection of first-party data
AdGear Advertiser
Simpli.fi
7.5
Collection of third-party data
AdGear Advertiser
Simpli.fi
5.5
Access to Third-party Data Providers
AdGear Advertiser
Simpli.fi
5.5

Data Classification

AdGear Advertiser
Simpli.fi
7.0
Audience taxonomy
AdGear Advertiser
Simpli.fi
7.5
Tag Management
AdGear Advertiser
Simpli.fi
7.6
Data Analysis Dashboard
AdGear Advertiser
Simpli.fi
6.0

DMP Analytics

AdGear Advertiser
Simpli.fi
7.3
Campaign Analytics
AdGear Advertiser
Simpli.fi
7.0
Audience Analytics
AdGear Advertiser
Simpli.fi
7.5

Pros

  • Easy setup
  • Smart product
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  • Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
  • Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.
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Cons

  • Slow design
  • Needs more analytics
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  • Their customer service over the last couple of years has been severely lacking! It has been an absolute terrible experience which has made us re-evaluate our plans of moving forward with them.
  • They over-promise & under-deliver constantly. Even though they say they have the best geo-fencing capabilities in the market and that's how they sell you on it, they take short cuts which inevitably makes their "glamorous" product look bad. If you send them the form that they have requested you to fill out, it ends up putting a radius around each fence. That isn't acceptable, just because they are "short staffed" or its too much work is no excuse to screw over the client.
  • A lot of times when we are getting questions from our clients that are truly relevant and are a cause for concern & we take that information back to Simpli.fi we feel like we are getting their "BS" answer. They talk a lot of game, but can't back it up when it comes down to it.
  • The sites that their inventory runs on is extremely alarming - we could never show that to a client when it is such garbage.
  • When we request keyword lists for Search Retargeting - we give them as much information as possible for the client + their website to pull keywords from. We could be running a restaurant and we could get keywords back for stock prices, linkedin, how to make donuts etc. Thousands & thousands of keywords that are completely irrelevant to our client and our cause.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
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Screenshots

Simpli.fi

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details