AdGear Advertiser vs. Simpli.fi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Simpli.fi
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
Pricing
AdGear AdvertiserSimpli.fi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdGear AdvertiserSimpli.fi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
AdGear AdvertiserSimpli.fi
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdGear Advertiser
3.5
1 Ratings
71% below category average
Simpli.fi
5.8
2 Ratings
24% below category average
Data Transfer4.01 Ratings3.72 Ratings
DSP integration3.01 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdGear Advertiser
5.4
2 Ratings
37% below category average
Simpli.fi
-
Ratings
Ad campaign creation5.02 Ratings00 Ratings
Ad deployment5.02 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation5.02 Ratings00 Ratings
Sequence targeting5.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdGear Advertiser
5.0
2 Ratings
44% below category average
Simpli.fi
-
Ratings
Ad dashboards6.02 Ratings00 Ratings
Ad performance reports6.02 Ratings00 Ratings
Ad conversion tracking5.02 Ratings00 Ratings
Ad attribution reporting5.02 Ratings00 Ratings
Cross-channel ad management4.01 Ratings00 Ratings
Ad forecasting and optimization4.01 Ratings00 Ratings
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AdGear AdvertiserSimpli.fi
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The Trade Desk
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The Trade Desk
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Score 6.6 out of 10
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
AdGear AdvertiserSimpli.fi
Likelihood to Recommend
8.0
(2 ratings)
1.9
(3 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdGear AdvertiserSimpli.fi
Likelihood to Recommend
AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Pros
AdGear
  • Easy setup
  • Smart product
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Simpli.fi
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons
AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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Simpli.fi
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
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Usability
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Simpli.fi
No answers on this topic
Support Rating
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Simpli.fi
No answers on this topic
Alternatives Considered
AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Simpli.fi
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment
AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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Simpli.fi
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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ScreenShots

AdGear Advertiser Screenshots

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