What users are saying about
2 Ratings
20 Ratings
2 Ratings
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Score 10 out of 101
20 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Autopilot

Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.
Nivas Ravichandran profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Autopilot
Data Transfer
AdHawk
10.0
Autopilot

Ad Reporting & Analytics

AdHawk
10.0
Autopilot
Ad dashboards
AdHawk
10.0
Autopilot
Ad conversion tracking
AdHawk
10.0
Autopilot
Cross-channel ad management
AdHawk
10.0
Autopilot
Ad forecasting and optimization
AdHawk
10.0
Autopilot

Email & Online Marketing

AdHawk
Autopilot
8.5
WYSIWYG email editor
AdHawk
Autopilot
8.5
Dynamic content
AdHawk
Autopilot
7.5
Ability to test dynamic content
AdHawk
Autopilot
8.5
A/B testing
AdHawk
Autopilot
8.0
Mobile optimization
AdHawk
Autopilot
9.2
Email deliverability
AdHawk
Autopilot
8.5
List management
AdHawk
Autopilot
8.3
Triggered drip sequences
AdHawk
Autopilot
9.5

Lead Management

AdHawk
Autopilot
8.3
Lead nurturing
AdHawk
Autopilot
9.0
Data quality management
AdHawk
Autopilot
7.0
Automated sales alerts and tasks
AdHawk
Autopilot
8.8

Campaign Management

AdHawk
Autopilot
9.3
Event/webinar marketing
AdHawk
Autopilot
9.3

Social Media Marketing

AdHawk
Autopilot
9.5
Social profile integration
AdHawk
Autopilot
9.5

Reporting & Analytics

AdHawk
Autopilot
7.0
Dashboards
AdHawk
Autopilot
7.0
Standard reports
AdHawk
Autopilot
7.0

Platform & Infrastructure

AdHawk
Autopilot
8.3
API
AdHawk
Autopilot
8.0
Customizability
AdHawk
Autopilot
8.0
Integration with Salesforce.com
AdHawk
Autopilot
9.0

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Autopilot

  • Email marketing
  • Journey building
  • Integration with other technology
  • Onboarding and customer support
Megan Kratzman profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Autopilot

  • There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
Megan Kratzman profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Autopilot

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Autopilot

While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed
Emily Muhoberac profile photo

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Autopilot

  • Using Autopilot enabled us to keep our marketing budget very lean for a long time as we scaled. This was incredibly helpful during a time when we needed to manage cash flow, but also were focused on growing as quickly as possible.
  • Autopilot helped us build our first gated content workflows, which created significantly more leads for our sales team.
  • Autopilot's design features elevated our marketing to look "bigger than we were" for a period of time.
Emily Muhoberac profile photo

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

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