AdHawk vs Autopilot | TrustRadius

Likelihood to Recommend

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Many other email automation tools either have outdated interfaces and features or lack functionality that is important to us. If you have a software as a service business, a mobile app, or an ecommerce brand, Autopilot can help ensure you are sending the right message to the right customer at the right time. If all you are doing right now is sending occasional email newsletters, then Autopilot isn't necessary. When you are ready to take that next step though and optimize your marketing funnels, Autopilot is the best solution.

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Bryan McAnulty

Product Director

Velora StudiosDesign, 1-10 employees

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Feature Rating Comparison

AdHawk

Autopilot

Data Transfer

AdHawk

Autopilot

Ad dashboards

Ad conversion tracking

Cross-channel ad management

Ad forecasting and optimization

AdHawk

Autopilot

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

AdHawk

Autopilot

Lead nurturing

Data quality management

Automated sales alerts and tasks

AdHawk

Autopilot

Event/webinar marketing

AdHawk

Autopilot

Social profile integration

AdHawk

Autopilot

Dashboards

Standard reports

AdHawk

Autopilot

API

Customizability

Integration with Salesforce.com

Pros

Great UI
Accurate reporting
Strong data points

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.

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Emily Muhoberac

Chief Operations Officer

Sapper Consulting, LLCMarketing and Advertising, 51-200 employees

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Cons

Ability to look at two campaigns at once (comparative stats)
Only available for Facebook or G+
No export feature for reporting

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.

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Megan Kratzman

Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Usability

AdHawk 10.0

Based on 1 answer

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.

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Nivas Ravichandran

Product Marketing - Freshsales SaaS CRM

FreshworksInternet, 1001-5000 employees

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Return on Investment

Ad optimization data
Simplified ad management
Audience understanding

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Autopilot has helped our agency build and segment our email database like never before. This has allowed us to nurture readers of blog posts to real clients.
Autopilot has helped clients also achieve better ROI. For example, in one instance it has helped an e-commerce client encourage repeat sales.

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Quentin Aisbett

Digital Strategist

OnQ Marketing ServicesMarketing and Advertising, 1-10 employees

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Likelihood to Recommend

AdHawk

Autopilot

Feature Rating Comparison

Data Transfer

Ad dashboards

Ad conversion tracking

Cross-channel ad management

Ad forecasting and optimization

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Data quality management

Automated sales alerts and tasks

Event/webinar marketing

Social profile integration

Dashboards

Standard reports

API

Customizability

Integration with Salesforce.com

Pros

AdHawk

Autopilot

Cons

AdHawk

Autopilot

Usability

AdHawk

Autopilot

Alternatives Considered

AdHawk

Autopilot

Return on Investment

AdHawk

Autopilot

Screenshots

AdHawk

Autopilot

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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