AdHawk vs Autopilot | TrustRadius

Likelihood to Recommend

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.

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Nivas Ravichandran

Product Marketing - Freshsales SaaS CRM

FreshworksInternet, 1001-5000 employees

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Feature Rating Comparison

AdHawk

10.0

Autopilot

—

Data Transfer

10.0

—

AdHawk

10.0

Autopilot

—

Ad dashboards

10.0

—

Ad conversion tracking

10.0

—

Cross-channel ad management

10.0

—

Ad forecasting and optimization

10.0

—

AdHawk

—

Autopilot

8.5

WYSIWYG email editor

—

8.5

Dynamic content

—

7.5

Ability to test dynamic content

—

8.5

A/B testing

—

8.0

Mobile optimization

—

9.2

Email deliverability

—

8.5

List management

—

8.3

Triggered drip sequences

—

9.5

AdHawk

—

Autopilot

8.3

Lead nurturing

—

9.0

Data quality management

—

7.0

Automated sales alerts and tasks

—

8.8

AdHawk

—

Autopilot

9.3

Event/webinar marketing

—

9.3

AdHawk

—

Autopilot

9.5

Social profile integration

—

9.5

AdHawk

—

Autopilot

7.0

Dashboards

—

7.0

Standard reports

—

7.0

AdHawk

—

Autopilot

8.3

API

—

8.0

Customizability

—

8.0

Integration with Salesforce.com

—

9.0

Pros

Great UI
Accurate reporting
Strong data points

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Email marketing
Journey building
Integration with other technology
Onboarding and customer support

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Megan Kratzman

Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Cons

Ability to look at two campaigns at once (comparative stats)
Only available for Facebook or G+
No export feature for reporting

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.

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Megan Kratzman

Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Usability

AdHawk 10.0

Based on 1 answer

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed

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Emily Muhoberac

Chief Operations Officer

Sapper Consulting, LLCMarketing and Advertising, 51-200 employees

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Return on Investment

Ad optimization data
Simplified ad management
Audience understanding

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Using Autopilot enabled us to keep our marketing budget very lean for a long time as we scaled. This was incredibly helpful during a time when we needed to manage cash flow, but also were focused on growing as quickly as possible.
Autopilot helped us build our first gated content workflows, which created significantly more leads for our sales team.
Autopilot's design features elevated our marketing to look "bigger than we were" for a period of time.

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Emily Muhoberac

Chief Operations Officer

Sapper Consulting, LLCMarketing and Advertising, 51-200 employees

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Likelihood to Recommend

AdHawk

Autopilot

Feature Rating Comparison

Data Transfer

Ad dashboards

Ad conversion tracking

Cross-channel ad management

Ad forecasting and optimization

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Data quality management

Automated sales alerts and tasks

Event/webinar marketing

Social profile integration

Dashboards

Standard reports

API

Customizability

Integration with Salesforce.com

Pros

AdHawk

Autopilot

Cons

AdHawk

Autopilot

Usability

AdHawk

Autopilot

Alternatives Considered

AdHawk

Autopilot

Return on Investment

AdHawk

Autopilot

Screenshots

AdHawk

Autopilot

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary

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