What users are saying about

AdHawk vs Autopilot

AdHawk

2 Ratings

Autopilot

18 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Based on 2 reviews and ratings

Autopilot

18 Ratings
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Score 8.6 out of 101

Based on 18 reviews and ratings

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash
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Autopilot

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.

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Quentin Aisbett
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Autopilot
—
Data Transfer
AdHawk
10.0
Autopilot
—

Ad Reporting & Analytics

AdHawk
10.0
Autopilot
—
Ad dashboards
AdHawk
10.0
Autopilot
—
Ad conversion tracking
AdHawk
10.0
Autopilot
—
Cross-channel ad management
AdHawk
10.0
Autopilot
—
Ad forecasting and optimization
AdHawk
10.0
Autopilot
—

Email & Online Marketing

AdHawk
—
Autopilot
8.8
WYSIWYG email editor
AdHawk
—
Autopilot
8.7
Dynamic content
AdHawk
—
Autopilot
7.5
Ability to test dynamic content
AdHawk
—
Autopilot
8.5
A/B testing
AdHawk
—
Autopilot
9.0
Mobile optimization
AdHawk
—
Autopilot
9.7
Email deliverability
AdHawk
—
Autopilot
9.3
List management
AdHawk
—
Autopilot
8.3
Triggered drip sequences
AdHawk
—
Autopilot
9.6

Lead Management

AdHawk
—
Autopilot
8.2
Lead nurturing
AdHawk
—
Autopilot
9.3
Data quality management
AdHawk
—
Autopilot
6.7
Automated sales alerts and tasks
AdHawk
—
Autopilot
8.7

Campaign Management

AdHawk
—
Autopilot
9.5
Event/webinar marketing
AdHawk
—
Autopilot
9.5

Social Media Marketing

AdHawk
—
Autopilot
9.5
Social profile integration
AdHawk
—
Autopilot
9.5

Reporting & Analytics

AdHawk
—
Autopilot
7.3
Dashboards
AdHawk
—
Autopilot
7.3
Standard reports
AdHawk
—
Autopilot
7.3

Platform & Infrastructure

AdHawk
—
Autopilot
9.2
API
AdHawk
—
Autopilot
10.0
Customizability
AdHawk
—
Autopilot
8.5
Integration with Salesforce.com
AdHawk
—
Autopilot
9.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points

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Stefanie Cash profile photo
Stefanie Cash
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  • Email Campaigns
  • Drip Nurturing
  • Smart Segments

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Verified User
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting

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Stefanie Cash
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  • Modifications to live, existing programs can be a little tricky. Versioning would be nice.
  • Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
  • Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.

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Verified User
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash
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No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash
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We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing automation vendors. The primary reasons were the features available: ease of use, integration with other systems, APIs & ability to customize, flexible subscription management, customer support, and price.

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Megan Kratzman
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding

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Stefanie Cash profile photo
Stefanie Cash
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  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.

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Verified User
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Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
—

AdHawk More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information

Pricing