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2 Ratings
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Based on 2 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 7.8 out of 101
Based on 5 reviews and ratings
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Likelihood to Recommend
AdHawk
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Oath Ad Platforms (formerly Brightroll)
A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.

Verified User
Account Manager in Marketing
Internet Company, 5001-10,000 employeesFeature Rating Comparison
Ad Network Integration
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
9.0
Ad Reporting & Analytics
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
8.0
Ad conversion tracking
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
6.0
Cross-channel ad management
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
AdHawk
10.0
Oath Ad Platforms (formerly Brightroll)
6.0
Ad performance reports
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
10.0
Ad attribution reporting
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
7.0
Ad Campaigns
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
AdHawk
—
Oath Ad Platforms (formerly Brightroll)
5.0
Pros
- Great UI
- Accurate reporting
- Strong data points
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
- Customer Service - easy to reach staff
- Efficient and Competitive Pricing

Verified User
Account Manager in Marketing
Internet Company, 5001-10,000 employeesCons
- Ability to look at two campaigns at once (comparative stats)
- Only available for Facebook or G+
- No export feature for reporting
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
- Site List Transparency - we weren't too thrilled that our site list was only partial
- Performance was less than desired - our client wanted to see better click through rates and video completion rates

Verified User
Account Manager in Marketing
Internet Company, 5001-10,000 employeesUsability
AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
No score
No answers yet
No answers on this topic
Alternatives Considered
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?

Verified User
Account Manager in Marketing
Internet Company, 5001-10,000 employeesReturn on Investment
- Ad optimization data
- Simplified ad management
- Audience understanding
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
- Better understanding of the video space
- Better understanding of programmatic media

Verified User
Account Manager in Marketing
Internet Company, 5001-10,000 employeesScreenshots
Oath Ad Platforms (formerly Brightroll)—
Pricing Details
AdHawk
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
—Oath Ad Platforms (formerly Brightroll)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No