AdHawk vs Oath Ad Platforms (formerly Brightroll)

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.

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Verified User

Account Manager in Marketing

Internet Company, 5001-10,000 employees

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Feature Rating Comparison

AdHawk

10.0

Oath Ad Platforms (formerly Brightroll)

8.0

Data Transfer

10.0

7.0

DSP integration

—

9.0

AdHawk

10.0

Oath Ad Platforms (formerly Brightroll)

7.0

Ad dashboards

10.0

8.0

Ad conversion tracking

10.0

6.0

Cross-channel ad management

10.0

5.0

Ad forecasting and optimization

10.0

6.0

Ad performance reports

—

10.0

Ad attribution reporting

—

7.0

AdHawk

—

Oath Ad Platforms (formerly Brightroll)

5.4

Ad campaign creation

—

5.0

Ad deployment

—

6.0

Display advertising

—

6.0

Ad display and retargeting segmentation

—

5.0

Sequence targeting

—

5.0

Pros

Great UI
Accurate reporting
Strong data points

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Customer Service - easy to reach staff
Efficient and Competitive Pricing

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Verified User

Account Manager in Marketing

Internet Company, 5001-10,000 employees

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Cons

Ability to look at two campaigns at once (comparative stats)
Only available for Facebook or G+
No export feature for reporting

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Site List Transparency - we weren't too thrilled that our site list was only partial
Performance was less than desired - our client wanted to see better click through rates and video completion rates

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Verified User

Account Manager in Marketing

Internet Company, 5001-10,000 employees

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Usability

AdHawk10.0

Based on 1 answer

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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No score

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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

View all 1 answers on this topic

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?

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Verified User

Account Manager in Marketing

Internet Company, 5001-10,000 employees

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