What users are saying about
2 Ratings
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Top Rated
80 Ratings
2 Ratings
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Score 10 out of 101

Oracle Responsys

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Top Rated
80 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Oracle Responsys

Responsys is a good CRM system with a lot of functionality. It is a great tool for delivering a LOT of emails. I probably would not recommend Responsys to someone with a small business, as there are other less expensive products that are simpler to implement and use.
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Oracle Responsys
Data Transfer
AdHawk
10.0
Oracle Responsys

Ad Reporting & Analytics

AdHawk
10.0
Oracle Responsys
Ad dashboards
AdHawk
10.0
Oracle Responsys
Ad conversion tracking
AdHawk
10.0
Oracle Responsys
Cross-channel ad management
AdHawk
10.0
Oracle Responsys
Ad forecasting and optimization
AdHawk
10.0
Oracle Responsys

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Oracle Responsys

  • Oracle Responsys offers tremendous flexibility when designing beautiful emails
  • Natively integrates with SMS so you can easily orchestrate omni-channel campaigns
  • Powerful reporting engine for determining campaign effectiveness.
Mike Bernard profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Oracle Responsys

  • We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
Shenea Edison profile photo

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

AdHawk

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Oracle Responsys

Oracle definitely has the best customer service and largest offering of services compared to these other brands I have worked with. They are more expensive but are truly worth the value. Their customer service and unique products make Oracle the easiest choice in comparison to their competition. The relationship we've built with Oracle truly is unlike any other!
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Oracle Responsys

  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*

* per account

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