What users are saying about
2 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 10 out of 101
67 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Oracle Responsys

Dynamic content is well suited and easy to use. The ability to import data and then filter off it for audience filters and content within the email is extremely robust and fairly easy to use. The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc. It is not well suited for things like sending automatically emails off of RSS feeds from the blog because it takes a lot of developing in XML code.
Michelle A Hiland profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Oracle Responsys
Data Transfer
AdHawk
10.0
Oracle Responsys

Ad Reporting & Analytics

AdHawk
10.0
Oracle Responsys
Ad dashboards
AdHawk
10.0
Oracle Responsys
Ad conversion tracking
AdHawk
10.0
Oracle Responsys
Cross-channel ad management
AdHawk
10.0
Oracle Responsys
Ad forecasting and optimization
AdHawk
10.0
Oracle Responsys

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Program within Responsys really allows you to orchestrate campaigns. The UI is easy to use, and allows you to get complex scenarios up and running in a short amount of time.
  • We test almost every campaign that we send, and Responsys really allows us to do this without needing an extra resource. We run a test and select a winner all within the same day to optimize sends.
  • We ave been able to integrate with multiple data sources to bring in purchase data, browsing data, and our product catalog to add personalization and segmentation to campaigns.
Shenea Edison profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
Shenea Edison profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Responsys is without a doubt focuses on the "premium" business customers and is a tool that offers more than other programs on the market. Once you are able to commit the resources to learn the ins and outs, as well as making your website platforms combatible, there isn't much that this tool can't help you achieve.
Deirdre Daily profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.