AdHawk vs Rubicon Project

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.

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Verified User

Manager in Product Management

Marketing and Advertising Company, 201-500 employees

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Feature Rating Comparison

AdHawk

10.0

Rubicon Project

10.0

Data Transfer

10.0

DSP integration

—

10.0

AdHawk

10.0

Rubicon Project

9.0

Ad dashboards

10.0

9.0

Ad conversion tracking

10.0

9.0

Cross-channel ad management

10.0

9.0

Ad forecasting and optimization

10.0

—

Ad performance reports

—

9.0

AdHawk

—

Rubicon Project

5.0

Ad campaign creation

—

5.0

Ad deployment

—

4.0

Display advertising

—

10.0

Ad display and retargeting segmentation

—

3.0

Sequence targeting

—

3.0

Pros

Great UI
Accurate reporting
Strong data points

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

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Verified User

Manager in Product Management

Marketing and Advertising Company, 201-500 employees

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Cons

Ability to look at two campaigns at once (comparative stats)
Only available for Facebook or G+
No export feature for reporting

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.

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Verified User

Manager in Product Management

Marketing and Advertising Company, 201-500 employees

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Usability

AdHawk10.0

Based on 1 answer

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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No score

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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

View all 1 answers on this topic

Rubicon had superior client services and monetization techniques.

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Verified User

Manager in Product Management

Marketing and Advertising Company, 201-500 employees

View all 1 answers on this topic