What users are saying about

AdHawk vs Rubicon Project

AdHawk
2 Ratings
Rubicon Project
6 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Based on 2 reviews and ratings

Rubicon Project

6 Ratings
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Score 9.8 out of 101

Based on 6 reviews and ratings

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash
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Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.

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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Rubicon Project
10.0
Data Transfer
AdHawk
10.0
Rubicon Project
10.0
DSP integration
AdHawk
—
Rubicon Project
10.0

Ad Reporting & Analytics

AdHawk
10.0
Rubicon Project
9.0
Ad dashboards
AdHawk
10.0
Rubicon Project
9.0
Ad conversion tracking
AdHawk
10.0
Rubicon Project
9.0
Cross-channel ad management
AdHawk
10.0
Rubicon Project
9.0
Ad forecasting and optimization
AdHawk
10.0
Rubicon Project
—
Ad performance reports
AdHawk
—
Rubicon Project
9.0

Ad Campaigns

AdHawk
—
Rubicon Project
5.0
Ad campaign creation
AdHawk
—
Rubicon Project
5.0
Ad deployment
AdHawk
—
Rubicon Project
4.0
Display advertising
AdHawk
—
Rubicon Project
10.0
Ad display and retargeting segmentation
AdHawk
—
Rubicon Project
3.0
Sequence targeting
AdHawk
—
Rubicon Project
3.0

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points

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Stefanie Cash
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Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

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Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting

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Stefanie Cash
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Rubicon Project

  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.

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Verified User
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Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash
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Rubicon Project

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash
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Rubicon Project

Rubicon had superior client services and monetization techniques.

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Verified User
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Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding

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Stefanie Cash
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Rubicon Project

  • ROI has been incredibly positive.
  • No negative impacts to our business.

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Verified User
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Screenshots

Rubicon Project

—

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
—

Rubicon Project

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

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