What users are saying about
2 Ratings
2 Ratings
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Score 10 out of 101
9 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Rubicon Project
8.1
Data Transfer
AdHawk
10.0
Rubicon Project
7.7
DSP integration
AdHawk
Rubicon Project
8.5

Ad Reporting & Analytics

AdHawk
10.0
Rubicon Project
7.6
Ad dashboards
AdHawk
10.0
Rubicon Project
8.2
Ad conversion tracking
AdHawk
10.0
Rubicon Project
7.5
Cross-channel ad management
AdHawk
10.0
Rubicon Project
8.2
Ad forecasting and optimization
AdHawk
10.0
Rubicon Project
6.0
Ad performance reports
AdHawk
Rubicon Project
7.5
Ad attribution reporting
AdHawk
Rubicon Project
8.0

Ad Campaigns

AdHawk
Rubicon Project
7.3
Ad campaign creation
AdHawk
Rubicon Project
7.3
Ad deployment
AdHawk
Rubicon Project
7.1
Display advertising
AdHawk
Rubicon Project
8.5
Ad display and retargeting segmentation
AdHawk
Rubicon Project
6.8
Sequence targeting
AdHawk
Rubicon Project
6.8

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Rubicon Project

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Rubicon Project

Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen profile photo

Screenshots

Rubicon Project

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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