What users are saying about

AdHawk

2 Ratings

Terminus

19 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Terminus

19 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Terminus

I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Terminus
Data Transfer
AdHawk
10.0
Terminus

Ad Reporting & Analytics

AdHawk
10.0
Terminus
Ad dashboards
AdHawk
10.0
Terminus
Ad conversion tracking
AdHawk
10.0
Terminus
Cross-channel ad management
AdHawk
10.0
Terminus
Ad forecasting and optimization
AdHawk
10.0
Terminus

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to constantly upsell us and rather focus on making sure we are getting what we want out of what we have right now.
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Terminus has made a positive impact on my role in that I am able to use the engagement data that I get from the platform to build out a section of an account profile focused on how well that prospect might know us.
  • Once I know that a prospect has a high level of brand awareness, I can focus my efforts more on personalized messaging and prospecting vs. "this is who we are". This allows for more productive conversations.
  • Seeing a running tally every day of what we are spending on our marketing and ABM efforts allows us to see immediately the ROI once an opportunity gets into pipeline and then closes.
No photo available

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details