Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
Pricing
Adobe AIR
Criteo
Editions & Modules
No answers on this topic
Basic
$1
per month
Offerings
Pricing Offerings
Adobe AIR
Criteo
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Pricing is based on a CPC model and is dependent on traffic generated to a site
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Over the course of months/years, various security exploits and other issues are discovered and patched in AIR, often requiring you to rebuild and resubmit mobile apps to the various storefronts. This happens often enough that it's worth mentioning as a major con.
While development on Adobe AIR seems to be fairly constant, there is very little communication between the community and Adobe regarding the future and general support of AIR. The track record of Flash (and particularly Flash Mobile) does not inspire much confidence that Adobe intends to support Flash/AIR for years to come.
Adobe AIR does not seem to perform as well (in terms of raw performance, memory usage, framerates, responsiveness, etc.) as other hybrid solutions for certain tasks. For example using shaders tends to be experimental still, and graphic/animation intensive projects often require the use of third party frameworks such as Starling.
Although Adobe AIR is just an SDK without an actual "UI" it's commonly used within Flash, Flash Builder, or FlashDevelop. Considering the integration with Flash IDE, there are very few tools that can compete with its features.
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Originally, Adobe AIR was the only game in town, and its blend of flexibility in platforms it could publish to (PC, Mac, iOS, Android), ease of use, and familiarity made it the clear choice. Now Adobe no longer supports it, and we’ve found the transition to Harmon unworkable for us.
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
