What users are saying about
51 Ratings
Top Rated
100 Ratings
51 Ratings
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Score 7.9 out of 100
Top Rated
100 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe AIR

Adobe AIR is well-suited for a developer who is already familiar with Flash and AS3. It is well-suited for 2D app development using Starling or another third-party graphics library. However, to be used appropriately and avoid errors and poor performance, a basic understanding of programming principles is needed, so it's not great for a designer who hasn't studied a lot of coding.
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe AIR
Criteo Dynamic Retargeting
7.6
Data Transfer
Adobe AIR
Criteo Dynamic Retargeting
7.5
DSP integration
Adobe AIR
Criteo Dynamic Retargeting
7.7

Ad Campaigns

Adobe AIR
Criteo Dynamic Retargeting
7.0
Ad campaign creation
Adobe AIR
Criteo Dynamic Retargeting
6.7
Ad deployment
Adobe AIR
Criteo Dynamic Retargeting
6.6
Display advertising
Adobe AIR
Criteo Dynamic Retargeting
7.4
Ad display and retargeting segmentation
Adobe AIR
Criteo Dynamic Retargeting
7.4

Ad Reporting & Analytics

Adobe AIR
Criteo Dynamic Retargeting
7.1
Ad dashboards
Adobe AIR
Criteo Dynamic Retargeting
7.2
Ad performance reports
Adobe AIR
Criteo Dynamic Retargeting
6.9
Ad conversion tracking
Adobe AIR
Criteo Dynamic Retargeting
7.3
Ad attribution reporting
Adobe AIR
Criteo Dynamic Retargeting
6.6
Cross-channel ad management
Adobe AIR
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Adobe AIR
Criteo Dynamic Retargeting
6.8

Pros

Adobe AIR

  • Smooth transition from Flash/Actionscript 3, and ability to port older Flash projects to AIR with little to no code changes.
  • Ability to integrate custom and third party native extensions (ANE files) provides access to hardware and other APIs otherwise only exposed via native java/obj-c/swift.
  • Ability to code and test within a single IDE (Flash / Flash Builder / Flash Develop) makes it extremely easy to set up a project and development environment. The ability to use the Flash timeline is a huge advantage when doing animation.
  • The abundance of AS3/Flash examples and tutorials online provide a vast resource compared to other hybrid solutions.
Thomas Gorence | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Cons

Adobe AIR

  • Adobe Air applications are taxing on a user's CPU, especially considering how simple a lot of the apps are.
  • Updating and installing Air based applications is very user unfriendly, often asks for updates that are aggressively pushed to the front of the user.
  • As HTML 5 has gotten more and more sophisticated, for basic things a lot of times browser-based apps make a lot more sense.
Chris Cookson | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe AIR

No score
No answers yet
No answers on this topic

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Usability

Adobe AIR

Adobe AIR 7.0
Based on 1 answer
Although Adobe AIR is just an SDK without an actual "UI" it's commonly used within Flash, Flash Builder, or FlashDevelop. Considering the integration with Flash IDE, there are very few tools that can compete with its features.
Thomas Gorence | TrustRadius Reviewer

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe AIR

Appcelerator is open source and is very good, but my company wanted something more business-oriented and with more formal support.
William Alvarez | TrustRadius Reviewer

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe AIR

  • Disney Interactive ended up ultimately having to pivot drastically to switch entirely over to Unity for our tech stack due to lack of support for Air. During this transition, we lost a huge amount of good talent, and were forced to shutter many projects.
  • Prior to the switch to Unity, Air allowed us to quickly port several web games to mobile after overhauling the graphics to be bitmap rather than vector based.
  • Air allowed a small number of our developers to be able to transition to mobile before the elimination of all web flash positions.
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Screenshots

Adobe AIR

Criteo Dynamic Retargeting

Pricing Details

Adobe AIR

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe AIR
7.0
Criteo Dynamic Retargeting
7.9

Likelihood to Renew

Adobe AIR
Criteo Dynamic Retargeting
10.0

Usability

Adobe AIR
7.0
Criteo Dynamic Retargeting

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