What users are saying about

Adobe Audience Manager

31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

IBM Digital Analytics

48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

IBM Digital Analytics

As mentioned previously, I believe Explore should be bundled with the basic Coremetrics package. So, please negotiate this module as part of your global contract.
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
IBM Digital Analytics
Collection of first-party data
Adobe Audience Manager
9.5
IBM Digital Analytics
Collection of third-party data
Adobe Audience Manager
9.0
IBM Digital Analytics
Access to Third-party Data Providers
Adobe Audience Manager
9.0
IBM Digital Analytics

Data Classification

Adobe Audience Manager
8.5
IBM Digital Analytics
Audience taxonomy
Adobe Audience Manager
8.5
IBM Digital Analytics
Tag Management
Adobe Audience Manager
8.0
IBM Digital Analytics
Data Analysis Dashboard
Adobe Audience Manager
9.0
IBM Digital Analytics

Ad Network Integration

Adobe Audience Manager
8.0
IBM Digital Analytics
Data Transfer
Adobe Audience Manager
8.0
IBM Digital Analytics
DSP integration
Adobe Audience Manager
8.0
IBM Digital Analytics

DMP Analytics

Adobe Audience Manager
8.0
IBM Digital Analytics
Campaign Analytics
Adobe Audience Manager
7.5
IBM Digital Analytics
Audience Analytics
Adobe Audience Manager
8.5
IBM Digital Analytics

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • It's relatively easy to export and schedule reports.
  • The new UI has a simple and clean design.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Should add more dimensions and or groups in Coremetrics explore reports as the 3 dimension limit is too small
  • Content section of website could be better structured for non-retail clients.
  • Help clients better understand the use of category hierarchies.
  • Join page view to product views in merchandising report.
Alice Watson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Digital Analytics6.0
Based on 19 answers
It's a very good analytics package. No solution is perfect so it's important to test them. For an e-commerce site, Coremetrics may well be the best solution out there.
No photo available

Usability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
No photo available

Performance

No score
No answers yet
No answers on this topic
IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Support

No score
No answers yet
No answers on this topic
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

Online Training

No score
No answers yet
No answers on this topic
IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will steer them towards IBM Digital Analytics
J. G. Emile Daigle profile photo

Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • At previous jobs, improved product conversion
  • Allowed us to effectively measure site performance and activity over time
  • Increased effectiveness of site merchandisers
Alice Watson profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details