What users are saying about
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.2 out of 101
Based on 33 reviews and ratings
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.2 out of 101
Based on 50 reviews and ratings
Likelihood to Recommend
Adobe Audience Manager
If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Human Resources Manager
Dalton Timmis Insurance GroupInsurance, 51-200 employees
IBM Digital Analytics
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Verified User
Employee in Marketing
Retail Company, 201-500 employeesFeature Rating Comparison
Data Collection
Adobe Audience Manager
9.2
IBM Digital Analytics
—
Collection of first-party data
Adobe Audience Manager
9.5
IBM Digital Analytics
—
Collection of third-party data
Adobe Audience Manager
9.0
IBM Digital Analytics
—
Access to Third-party Data Providers
Adobe Audience Manager
9.0
IBM Digital Analytics
—
Data Classification
Adobe Audience Manager
8.5
IBM Digital Analytics
—
Audience taxonomy
Adobe Audience Manager
8.5
IBM Digital Analytics
—
Tag Management
Adobe Audience Manager
8.0
IBM Digital Analytics
—
Data Analysis Dashboard
Adobe Audience Manager
9.0
IBM Digital Analytics
—
Ad Network Integration
Adobe Audience Manager
8.0
IBM Digital Analytics
—
Data Transfer
Adobe Audience Manager
8.0
IBM Digital Analytics
—
DSP integration
Adobe Audience Manager
8.0
IBM Digital Analytics
—
DMP Analytics
Adobe Audience Manager
8.0
IBM Digital Analytics
—
Campaign Analytics
Adobe Audience Manager
7.5
IBM Digital Analytics
—
Audience Analytics
Adobe Audience Manager
8.5
IBM Digital Analytics
—
Pros
Adobe Audience Manager
- Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
- Rich information: AAM provide very rich third party and first party data about each customer/visitor.
- Intuitive user interface: With least training , one can easily start using AAM .
Director- Audience Insights
Digital Marketing and eCommerceEntertainment, 10,001+ employees
IBM Digital Analytics
- IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
- Fairly straight forward implementation compared to the other major tools
- Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
- Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
Analyst / Interactive Marketing Specialist
PFSwebLogistics and Supply Chain, 1001-5000 employees
Cons
Adobe Audience Manager
- Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
- Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
- While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Human Resources Manager
Dalton Timmis Insurance GroupInsurance, 51-200 employees
IBM Digital Analytics
- The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
- The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
- Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Web Analytics Implementation
PFSwebLogistics and Supply Chain, 1001-5000 employees
Likelihood to Renew
IBM Digital Analytics
IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Ecommerce Manager
Speedo InternationalTextiles, 51-200 employees
Usability
IBM Digital Analytics
IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesReliability and Availability
IBM Digital Analytics
IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesPerformance
IBM Digital Analytics
IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesSupport
IBM Digital Analytics
IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Verified User
Manager in Professional Services
Logistics and Supply Chain Company, 201-500 employeesOnline Training
IBM Digital Analytics
IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesImplementation
IBM Digital Analytics
IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
EquinoxRetail, 51-200 employees
Alternatives Considered
Adobe Audience Manager
We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud.
Director- Audience Insights
Digital Marketing and eCommerceEntertainment, 10,001+ employees
IBM Digital Analytics
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Verified User
Analyst in Marketing
Banking Company, 1001-5000 employeesScalability
IBM Digital Analytics
IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesReturn on Investment
Adobe Audience Manager
- We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
- We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
- We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Human Resources Manager
Dalton Timmis Insurance GroupInsurance, 51-200 employees
IBM Digital Analytics
- We spend too much time trying to work around bugs on the new UI.
- We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
- Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 51-200 employeesPricing Details
Adobe Audience Manager
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
IBM Digital Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No