What users are saying about
31 Ratings
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Score 7.8 out of 101
50 Ratings
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Score 6.1 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

IBM Digital Analytics

If the organization is looking for a basic analytics tool, then I would recommend GA. If the organization is considering making data the heart of their business then I would recommend DA because it can be that tool which helps drive important decisions through the power of the outputs it can provide. As DA is part of the EMM suite the options of enriching analytical data alongside product recommendations and onsite personalization is a very powerful tool which should also be considered
Gareth Beer profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
IBM Digital Analytics
Collection of first-party data
Adobe Audience Manager
9.5
IBM Digital Analytics
Collection of third-party data
Adobe Audience Manager
9.0
IBM Digital Analytics
Access to Third-party Data Providers
Adobe Audience Manager
9.0
IBM Digital Analytics

Data Classification

Adobe Audience Manager
8.5
IBM Digital Analytics
Audience taxonomy
Adobe Audience Manager
8.5
IBM Digital Analytics
Tag Management
Adobe Audience Manager
8.0
IBM Digital Analytics
Data Analysis Dashboard
Adobe Audience Manager
9.0
IBM Digital Analytics

Ad Network Integration

Adobe Audience Manager
8.0
IBM Digital Analytics
Data Transfer
Adobe Audience Manager
8.0
IBM Digital Analytics
DSP integration
Adobe Audience Manager
8.0
IBM Digital Analytics

DMP Analytics

Adobe Audience Manager
8.0
IBM Digital Analytics
Campaign Analytics
Adobe Audience Manager
7.5
IBM Digital Analytics
Audience Analytics
Adobe Audience Manager
8.5
IBM Digital Analytics

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • E-commerce is Coremetrics' strong point. The solution is very good at reporting for ecomerce sites. For example, it gives excellent data on products purchased and abandoned cart value and other E-commerce statistics. Omniture is perhaps better for more general content browsing statistics, but Coremetrics is the clear leader for E-commerce sites.
  • Easy and well documented implementation
  • Fast, easy and customizable reporting UI
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Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Currently, the new UI is extremely buggy for a beta release with simple features like deleting reports or renaming workspaces being absent.
  • The transition from old to new has been rough especially with an absence of support at times.
  • Date sorting is also frustrating when creating custom reports.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Digital Analytics6.0
Based on 19 answers
I give it this rating because our clients depend heavily on this product and have had great results using it
Korey Hart profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
No photo available

Performance

No score
No answers yet
No answers on this topic
IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Support

No score
No answers yet
No answers on this topic
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

Online Training

No score
No answers yet
No answers on this topic
IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Have extensive use of Omniture and Google Analytics, but I find Digital Analytics the best for retailers. It's is an easy to use solution that highlights the merchandising and marketing issues related to your website
Alice Watson profile photo

Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Having just completed a re-platform for the West Marine site and changing from Adobe to IBM for analytics, there are no significant business changes to link to our choice of an analytics package. That said, I would never be inclined to attribute the ROI to the analytics package itself. IBM and Adobe both have excellent enterprise-class analytics packages. Any decisions should be attributed to the analyses or managers, not to their tools. I don't credit Excel or Access with any ROI either.
Jim Moult profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details