Adobe Audience Manager vs IBM Digital Analytics

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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• It's relatively easy to export and schedule reports.
• The new UI has a simple and clean design.

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• Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
• Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
• While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.

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• Should add more dimensions and or groups in Coremetrics explore reports as the 3 dimension limit is too small
• Content section of website could be better structured for non-retail clients.
• Help clients better understand the use of category hierarchies.
• Join page view to product views in merchandising report.

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• We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
• We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
• We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.

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• At previous jobs, improved product conversion
• Allowed us to effectively measure site performance and activity over time
• Increased effectiveness of site merchandisers

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