Adobe Campaign vs. MarketFirst
Adobe Campaign vs. MarketFirst
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Adobe Campaign | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A | |
MarketFirst | N/A | MarketFirst is a marketing automation system for organizations of all sizes that want to drive engagement with prospects and customers. With powerful tools, this solution will help you create dynamic campaigns that help feed the sales pipeline, engage and nurture prospects, and retain current customers. It is now owned and supported by Avolin since being divested by Aptean in 2018. | N/A |
Adobe Campaign | MarketFirst | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adobe Campaign | MarketFirst | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
| No answers on this topic |
Adobe Campaign | MarketFirst | ||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Email & Online Marketing |
| ||||||||||||||||||||||||||||||
Lead Management |
| ||||||||||||||||||||||||||||||
Campaign Management |
| ||||||||||||||||||||||||||||||
Social Media Marketing |
| ||||||||||||||||||||||||||||||
Reporting & Analytics |
| ||||||||||||||||||||||||||||||
Platform & Infrastructure |
|
Adobe Campaign | MarketFirst | |
---|---|---|
Small Businesses | Vbout Score 9.5 out of 10 | Vbout Score 9.5 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Campaign | MarketFirst | |
---|---|---|
Likelihood to Recommend | 8.8 (97 ratings) | - (0 ratings) |
Likelihood to Renew | 8.4 (5 ratings) | - (0 ratings) |
Usability | 8.8 (41 ratings) | - (0 ratings) |
Availability | 7.0 (1 ratings) | - (0 ratings) |
Performance | 7.0 (1 ratings) | - (0 ratings) |
Support Rating | 7.7 (40 ratings) | - (0 ratings) |
In-Person Training | 8.0 (1 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 8.0 (1 ratings) | - (0 ratings) |
Contract Terms and Pricing Model | 8.1 (2 ratings) | - (0 ratings) |
Adobe Campaign | MarketFirst | |
---|---|---|
Likelihood to Recommend | Adobe | Avolin No answers on this topic |
Pros | Adobe | Avolin No answers on this topic |
Cons | Adobe | Avolin No answers on this topic |
Likelihood to Renew | Adobe | Avolin No answers on this topic |
Usability | Adobe | Avolin No answers on this topic |
Reliability and Availability | Adobe | Avolin No answers on this topic |
Support Rating | Adobe | Avolin No answers on this topic |
Alternatives Considered | Adobe | Avolin No answers on this topic |
Contract Terms and Pricing Model | Adobe | Avolin No answers on this topic |
Return on Investment | Adobe | Avolin No answers on this topic |
ScreenShots |