What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Microsoft Dynamics 365

Top Rated
418 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Microsoft Dynamics 365

Top Rated
418 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Microsoft Dynamics 365

It worked great for documenting client-facing requests in our large client base. Some of the workflows between implementation and billing have improved efficiencies and allowed us to avoid missed revenue. That said, there are also a lot of options and functions that are not applicable, and it would be great to be able to hide/remove things that aren't needed to avoid clutter and inefficiencies.
Haley Lay profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft Dynamics 365
WYSIWYG email editor
Adobe Campaign
7.3
Microsoft Dynamics 365
Dynamic content
Adobe Campaign
7.9
Microsoft Dynamics 365
Ability to test dynamic content
Adobe Campaign
8.2
Microsoft Dynamics 365
Landing pages
Adobe Campaign
8.0
Microsoft Dynamics 365
A/B testing
Adobe Campaign
7.0
Microsoft Dynamics 365
Mobile optimization
Adobe Campaign
8.4
Microsoft Dynamics 365
Email deliverability
Adobe Campaign
8.6
Microsoft Dynamics 365
List management
Adobe Campaign
8.2
Microsoft Dynamics 365
Triggered drip sequences
Adobe Campaign
7.5
Microsoft Dynamics 365

Lead Management

Adobe Campaign
6.9
Microsoft Dynamics 365
Lead nurturing
Adobe Campaign
7.5
Microsoft Dynamics 365
Lead scoring and grading
Adobe Campaign
7.2
Microsoft Dynamics 365
Data quality management
Adobe Campaign
6.6
Microsoft Dynamics 365
Automated sales alerts and tasks
Adobe Campaign
6.3
Microsoft Dynamics 365

Campaign Management

Adobe Campaign
7.4
Microsoft Dynamics 365
Calendaring
Adobe Campaign
7.5
Microsoft Dynamics 365
Event/webinar marketing
Adobe Campaign
7.3
Microsoft Dynamics 365

Social Media Marketing

Adobe Campaign
8.1
Microsoft Dynamics 365
Social sharing and campaigns
Adobe Campaign
8.2
Microsoft Dynamics 365
Social profile integration
Adobe Campaign
7.9
Microsoft Dynamics 365

Reporting & Analytics

Adobe Campaign
7.8
Microsoft Dynamics 365
Dashboards
Adobe Campaign
8.3
Microsoft Dynamics 365
Standard reports
Adobe Campaign
8.1
Microsoft Dynamics 365
Custom reports
Adobe Campaign
6.9
Microsoft Dynamics 365

Platform & Infrastructure

Adobe Campaign
7.6
Microsoft Dynamics 365
API
Adobe Campaign
8.1
Microsoft Dynamics 365
Role-based workflow & approvals
Adobe Campaign
8.5
Microsoft Dynamics 365
Customizability
Adobe Campaign
8.0
Microsoft Dynamics 365
Integration with Salesforce.com
Adobe Campaign
7.9
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft Dynamics 365
Integration with SugarCRM
Adobe Campaign
6.4
Microsoft Dynamics 365

Sales Force Automation

Adobe Campaign
Microsoft Dynamics 365
7.4
Customer data management / contact management
Adobe Campaign
Microsoft Dynamics 365
7.4
Workflow management
Adobe Campaign
Microsoft Dynamics 365
7.4
Territory management
Adobe Campaign
Microsoft Dynamics 365
7.7
Opportunity management
Adobe Campaign
Microsoft Dynamics 365
8.1
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Microsoft Dynamics 365
6.9
Contract management
Adobe Campaign
Microsoft Dynamics 365
6.8
Quote & order management
Adobe Campaign
Microsoft Dynamics 365
6.7
Interaction tracking
Adobe Campaign
Microsoft Dynamics 365
7.9
Channel / partner relationship management
Adobe Campaign
Microsoft Dynamics 365
7.6

Customer Service & Support

Adobe Campaign
Microsoft Dynamics 365
7.3
Case management
Adobe Campaign
Microsoft Dynamics 365
7.7
Call center management
Adobe Campaign
Microsoft Dynamics 365
7.1
Help desk management
Adobe Campaign
Microsoft Dynamics 365
7.0

Marketing Automation

Adobe Campaign
Microsoft Dynamics 365
6.7
Lead management
Adobe Campaign
Microsoft Dynamics 365
6.7
Email marketing
Adobe Campaign
Microsoft Dynamics 365
6.7

CRM Project Management

Adobe Campaign
Microsoft Dynamics 365
6.9
Task management
Adobe Campaign
Microsoft Dynamics 365
7.4
Billing and invoicing management
Adobe Campaign
Microsoft Dynamics 365
7.1
Reporting
Adobe Campaign
Microsoft Dynamics 365
6.3

CRM Reporting & Analytics

Adobe Campaign
Microsoft Dynamics 365
7.0
Forecasting
Adobe Campaign
Microsoft Dynamics 365
6.6
Pipeline visualization
Adobe Campaign
Microsoft Dynamics 365
7.5
Customizable reports
Adobe Campaign
Microsoft Dynamics 365
6.8

Customization

Adobe Campaign
Microsoft Dynamics 365
7.9
Custom fields
Adobe Campaign
Microsoft Dynamics 365
8.0
Custom objects
Adobe Campaign
Microsoft Dynamics 365
8.1
Scripting environment
Adobe Campaign
Microsoft Dynamics 365
7.6
API for custom integration
Adobe Campaign
Microsoft Dynamics 365
7.9

Security

Adobe Campaign
Microsoft Dynamics 365
7.7
Single sign-on capability
Adobe Campaign
Microsoft Dynamics 365
7.5
Role-based user permissions
Adobe Campaign
Microsoft Dynamics 365
7.9

Social CRM

Adobe Campaign
Microsoft Dynamics 365
7.1
Social data
Adobe Campaign
Microsoft Dynamics 365
7.0
Social engagement
Adobe Campaign
Microsoft Dynamics 365
7.3

Integrations with 3rd-party Software

Adobe Campaign
Microsoft Dynamics 365
7.2
Marketing automation
Adobe Campaign
Microsoft Dynamics 365
7.1
Compensation management
Adobe Campaign
Microsoft Dynamics 365
7.3

Platform

Adobe Campaign
Microsoft Dynamics 365
6.8
Mobile access
Adobe Campaign
Microsoft Dynamics 365
6.8

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • CRM allows me to track where in the project delivery process we are with our clients. Using business process flow we can understand what deliverables have been met and which remain. I can review how much time has been spent on projects and how much budget remains to proactively manage projects. Consultants track their status reports to CRM from Outlook so everyone on the team is aware of what is happening on the project.
  • Marketing uses CRM to manage our corporate blog. Anyone in the organization can submit a blog idea or write a blog. But an approval process in CRM ensures that all blog posts are branded appropriately and are written to be consistent with corporate and marketing guidelines before being published.
  • Managing our opportunities in CRM not only helps the sales team manage their pipeline and sales process but it gives our delivery team a heads up for resource planning. Delivery leadership can review pipeline at any time receives notice when deals are about to close so that they can proactively assess consultant skill sets and begin assigning resources.
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Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Microsoft Dynamics Marketing has some significant deficiencies that make it almost impossible for us to use. The connector integration with CRM doesn't work with our CRM deployment and basic things we'd expect to be able to do with MDM we just can't do. It's just not a good fit with CRM.
  • There just isn't enough documentation or training out there related to MOBILITY for CRM. Everything we do with tablet and phone apps we learn by trial and error the hard way. It shouldn't be that hard to extend our CRM to our mobile platforms.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Microsoft Dynamics 3657.9
Based on 19 answers
It is working well for us!
Reza Shirazi profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Microsoft Dynamics 3658.0
Based on 5 answers
Almost perfect - looking forward to seeing D365 in action in the coming months
Rich Mephan profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Microsoft Dynamics 36510.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft Dynamics 3659.2
Based on 4 answers
Our implementation did not follow some general best practices around project management and change management
Reza Shirazi profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I think Microsoft Dynamics CRM is far behind HubSpot CRM, especially for me as a marketer who is interested in lead management and nurturing.
No photo available

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • By using our customer portal into Microsoft Dynamics CRM cases, our support team is able to spend their time researching and resolving issues rather than spending their time documenting interactions in Microsoft CRM. They're able to close more cases per day.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics 365

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details