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Top Rated
93 Ratings

Microsoft Dynamics 365

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Top Rated
434 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Microsoft Dynamics 365

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Top Rated
434 Ratings
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Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Microsoft Dynamics 365

It worked great for documenting client-facing requests in our large client base. Some of the workflows between implementation and billing have improved efficiencies and allowed us to avoid missed revenue. That said, there are also a lot of options and functions that are not applicable, and it would be great to be able to hide/remove things that aren't needed to avoid clutter and inefficiencies.
Haley Lay profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft Dynamics 365
WYSIWYG email editor
Adobe Campaign
7.5
Microsoft Dynamics 365
Dynamic content
Adobe Campaign
8.1
Microsoft Dynamics 365
Ability to test dynamic content
Adobe Campaign
8.4
Microsoft Dynamics 365
Landing pages
Adobe Campaign
7.7
Microsoft Dynamics 365
A/B testing
Adobe Campaign
6.9
Microsoft Dynamics 365
Mobile optimization
Adobe Campaign
7.7
Microsoft Dynamics 365
Email deliverability
Adobe Campaign
8.7
Microsoft Dynamics 365
List management
Adobe Campaign
8.4
Microsoft Dynamics 365
Triggered drip sequences
Adobe Campaign
7.5
Microsoft Dynamics 365

Lead Management

Adobe Campaign
6.8
Microsoft Dynamics 365
Lead nurturing
Adobe Campaign
7.4
Microsoft Dynamics 365
Lead scoring and grading
Adobe Campaign
7.2
Microsoft Dynamics 365
Data quality management
Adobe Campaign
6.5
Microsoft Dynamics 365
Automated sales alerts and tasks
Adobe Campaign
6.2
Microsoft Dynamics 365

Campaign Management

Adobe Campaign
7.4
Microsoft Dynamics 365
Calendaring
Adobe Campaign
7.5
Microsoft Dynamics 365
Event/webinar marketing
Adobe Campaign
7.3
Microsoft Dynamics 365

Social Media Marketing

Adobe Campaign
8.0
Microsoft Dynamics 365
Social sharing and campaigns
Adobe Campaign
8.2
Microsoft Dynamics 365
Social profile integration
Adobe Campaign
7.8
Microsoft Dynamics 365

Reporting & Analytics

Adobe Campaign
8.0
Microsoft Dynamics 365
Dashboards
Adobe Campaign
8.4
Microsoft Dynamics 365
Standard reports
Adobe Campaign
8.3
Microsoft Dynamics 365
Custom reports
Adobe Campaign
7.2
Microsoft Dynamics 365

Platform & Infrastructure

Adobe Campaign
7.6
Microsoft Dynamics 365
API
Adobe Campaign
8.0
Microsoft Dynamics 365
Role-based workflow & approvals
Adobe Campaign
8.4
Microsoft Dynamics 365
Customizability
Adobe Campaign
8.1
Microsoft Dynamics 365
Integration with Salesforce.com
Adobe Campaign
7.5
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft Dynamics 365
Integration with SugarCRM
Adobe Campaign
6.3
Microsoft Dynamics 365

Sales Force Automation

Adobe Campaign
Microsoft Dynamics 365
7.8
Customer data management / contact management
Adobe Campaign
Microsoft Dynamics 365
7.8
Workflow management
Adobe Campaign
Microsoft Dynamics 365
7.7
Territory management
Adobe Campaign
Microsoft Dynamics 365
7.9
Opportunity management
Adobe Campaign
Microsoft Dynamics 365
8.2
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Microsoft Dynamics 365
7.9
Contract management
Adobe Campaign
Microsoft Dynamics 365
7.6
Quote & order management
Adobe Campaign
Microsoft Dynamics 365
7.3
Interaction tracking
Adobe Campaign
Microsoft Dynamics 365
8.1
Channel / partner relationship management
Adobe Campaign
Microsoft Dynamics 365
8.1

Customer Service & Support

Adobe Campaign
Microsoft Dynamics 365
8.0
Case management
Adobe Campaign
Microsoft Dynamics 365
8.3
Call center management
Adobe Campaign
Microsoft Dynamics 365
7.9
Help desk management
Adobe Campaign
Microsoft Dynamics 365
7.6

Marketing Automation

Adobe Campaign
Microsoft Dynamics 365
6.8
Lead management
Adobe Campaign
Microsoft Dynamics 365
7.0
Email marketing
Adobe Campaign
Microsoft Dynamics 365
6.6

CRM Project Management

Adobe Campaign
Microsoft Dynamics 365
7.1
Task management
Adobe Campaign
Microsoft Dynamics 365
7.5
Billing and invoicing management
Adobe Campaign
Microsoft Dynamics 365
7.1
Reporting
Adobe Campaign
Microsoft Dynamics 365
6.5

CRM Reporting & Analytics

Adobe Campaign
Microsoft Dynamics 365
7.2
Forecasting
Adobe Campaign
Microsoft Dynamics 365
6.8
Pipeline visualization
Adobe Campaign
Microsoft Dynamics 365
7.7
Customizable reports
Adobe Campaign
Microsoft Dynamics 365
7.1

Customization

Adobe Campaign
Microsoft Dynamics 365
7.9
Custom fields
Adobe Campaign
Microsoft Dynamics 365
8.0
Custom objects
Adobe Campaign
Microsoft Dynamics 365
8.1
Scripting environment
Adobe Campaign
Microsoft Dynamics 365
7.6
API for custom integration
Adobe Campaign
Microsoft Dynamics 365
7.9

Security

Adobe Campaign
Microsoft Dynamics 365
8.5
Single sign-on capability
Adobe Campaign
Microsoft Dynamics 365
8.4
Role-based user permissions
Adobe Campaign
Microsoft Dynamics 365
8.5

Social CRM

Adobe Campaign
Microsoft Dynamics 365
7.8
Social data
Adobe Campaign
Microsoft Dynamics 365
7.6
Social engagement
Adobe Campaign
Microsoft Dynamics 365
7.9

Integrations with 3rd-party Software

Adobe Campaign
Microsoft Dynamics 365
7.7
Marketing automation
Adobe Campaign
Microsoft Dynamics 365
7.8
Compensation management
Adobe Campaign
Microsoft Dynamics 365
7.6

Platform

Adobe Campaign
Microsoft Dynamics 365
6.8
Mobile access
Adobe Campaign
Microsoft Dynamics 365
6.8

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • CRM allows me to track where in the project delivery process we are with our clients. Using business process flow we can understand what deliverables have been met and which remain. I can review how much time has been spent on projects and how much budget remains to proactively manage projects. Consultants track their status reports to CRM from Outlook so everyone on the team is aware of what is happening on the project.
  • Marketing uses CRM to manage our corporate blog. Anyone in the organization can submit a blog idea or write a blog. But an approval process in CRM ensures that all blog posts are branded appropriately and are written to be consistent with corporate and marketing guidelines before being published.
  • Managing our opportunities in CRM not only helps the sales team manage their pipeline and sales process but it gives our delivery team a heads up for resource planning. Delivery leadership can review pipeline at any time receives notice when deals are about to close so that they can proactively assess consultant skill sets and begin assigning resources.
No photo available

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Sometimes there are too many ways to skin a cat----this has lead to confusion from our sales team at points. IE...multiple ways to get to the same place within CRM.
  • I find the Outlook version to be "glitchy". We get crashes or disconnects fairly often. Easy to fix but nonetheless it's annoying. I tend to use the IE version exclusively.
Todd Jankowski profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Microsoft Dynamics 3657.9
Based on 19 answers
CRM systems are critical to our business, and the amount of time and effort devoted to implementing a new product is the main reason that I think we will stay with Microsoft Dynamics CRM. We are happy with many aspects of the product as-is, and hopeful that continued updates/versions will provide any additional features/functionality that we have on our wish list.
Debbie Bovee profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Microsoft Dynamics 3658.0
Based on 5 answers
Almost perfect - looking forward to seeing D365 in action in the coming months
Rich Mephan profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Microsoft Dynamics 36510.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft Dynamics 3659.2
Based on 4 answers
Highly recommended for any Sales Team that has 10 or more persons
Chris Farias profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
We are a Microsoft shop with a lot of Microsoft products. The key stakeholder in the business also had experience in working with Dynamics CRM in a prior job
Reza Shirazi profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • I can't say for sure what the ROI has been on our implementation of Microsoft Dynamics CRM. We have definitely gained some ground in the amount of information we have available on each account. There was a significant learning curve at the start which I think trumped any benefits the system provided, however, over time, that is starting to reverse.
Debbie Bovee profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Microsoft Dynamics 365

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics 365 More Information