What users are saying about
105 Ratings

Microsoft Dynamics 365

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450 Ratings
105 Ratings
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Score 7.6 out of 101

Microsoft Dynamics 365

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450 Ratings
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Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Microsoft Dynamics 365

Microsoft Dynamics 365 is well suited when you already have existing Microsoft products ready to be integrated, and skilled Javascript developers to aid in the customization. Microsoft's different levels of Dynamics 365 make it appealing to different sized clients. The ability to manage sales, HR, finance, integrated with artificial intelligence and other Microsoft solutions makes it a great choice. However, its use of MS SQL primarily is annoying, as the clients I dealt with were migrating from Oracle solutions using MySQL, so these clients required a large and long-winded data migration.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft Dynamics 365
WYSIWYG email editor
Adobe Campaign
7.4
Microsoft Dynamics 365
Dynamic content
Adobe Campaign
8.3
Microsoft Dynamics 365
Ability to test dynamic content
Adobe Campaign
8.3
Microsoft Dynamics 365
Landing pages
Adobe Campaign
7.9
Microsoft Dynamics 365
A/B testing
Adobe Campaign
7.3
Microsoft Dynamics 365
Mobile optimization
Adobe Campaign
7.9
Microsoft Dynamics 365
Email deliverability
Adobe Campaign
8.7
Microsoft Dynamics 365
List management
Adobe Campaign
8.1
Microsoft Dynamics 365
Triggered drip sequences
Adobe Campaign
7.2
Microsoft Dynamics 365

Lead Management

Adobe Campaign
6.8
Microsoft Dynamics 365
Lead nurturing
Adobe Campaign
7.3
Microsoft Dynamics 365
Lead scoring and grading
Adobe Campaign
7.2
Microsoft Dynamics 365
Data quality management
Adobe Campaign
6.4
Microsoft Dynamics 365
Automated sales alerts and tasks
Adobe Campaign
6.2
Microsoft Dynamics 365

Campaign Management

Adobe Campaign
7.3
Microsoft Dynamics 365
Calendaring
Adobe Campaign
7.4
Microsoft Dynamics 365
Event/webinar marketing
Adobe Campaign
7.3
Microsoft Dynamics 365

Social Media Marketing

Adobe Campaign
7.9
Microsoft Dynamics 365
Social sharing and campaigns
Adobe Campaign
8.1
Microsoft Dynamics 365
Social profile integration
Adobe Campaign
7.8
Microsoft Dynamics 365

Reporting & Analytics

Adobe Campaign
7.8
Microsoft Dynamics 365
Dashboards
Adobe Campaign
8.0
Microsoft Dynamics 365
Standard reports
Adobe Campaign
8.2
Microsoft Dynamics 365
Custom reports
Adobe Campaign
7.2
Microsoft Dynamics 365

Platform & Infrastructure

Adobe Campaign
7.3
Microsoft Dynamics 365
API
Adobe Campaign
7.1
Microsoft Dynamics 365
Role-based workflow & approvals
Adobe Campaign
8.1
Microsoft Dynamics 365
Customizability
Adobe Campaign
7.6
Microsoft Dynamics 365
Integration with Salesforce.com
Adobe Campaign
7.5
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft Dynamics 365
Integration with SugarCRM
Adobe Campaign
6.3
Microsoft Dynamics 365

Sales Force Automation

Adobe Campaign
Microsoft Dynamics 365
7.9
Customer data management / contact management
Adobe Campaign
Microsoft Dynamics 365
8.0
Workflow management
Adobe Campaign
Microsoft Dynamics 365
7.8
Territory management
Adobe Campaign
Microsoft Dynamics 365
7.8
Opportunity management
Adobe Campaign
Microsoft Dynamics 365
8.3
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Microsoft Dynamics 365
8.3
Contract management
Adobe Campaign
Microsoft Dynamics 365
7.7
Quote & order management
Adobe Campaign
Microsoft Dynamics 365
7.2
Interaction tracking
Adobe Campaign
Microsoft Dynamics 365
8.0
Channel / partner relationship management
Adobe Campaign
Microsoft Dynamics 365
7.9

Customer Service & Support

Adobe Campaign
Microsoft Dynamics 365
8.0
Case management
Adobe Campaign
Microsoft Dynamics 365
8.4
Call center management
Adobe Campaign
Microsoft Dynamics 365
7.7
Help desk management
Adobe Campaign
Microsoft Dynamics 365
7.8

Marketing Automation

Adobe Campaign
Microsoft Dynamics 365
7.3
Lead management
Adobe Campaign
Microsoft Dynamics 365
7.3
Email marketing
Adobe Campaign
Microsoft Dynamics 365
7.3

CRM Project Management

Adobe Campaign
Microsoft Dynamics 365
7.2
Task management
Adobe Campaign
Microsoft Dynamics 365
7.7
Billing and invoicing management
Adobe Campaign
Microsoft Dynamics 365
7.1
Reporting
Adobe Campaign
Microsoft Dynamics 365
6.8

CRM Reporting & Analytics

Adobe Campaign
Microsoft Dynamics 365
7.4
Forecasting
Adobe Campaign
Microsoft Dynamics 365
7.1
Pipeline visualization
Adobe Campaign
Microsoft Dynamics 365
8.1
Customizable reports
Adobe Campaign
Microsoft Dynamics 365
7.2

Customization

Adobe Campaign
Microsoft Dynamics 365
7.6
Custom fields
Adobe Campaign
Microsoft Dynamics 365
7.9
Custom objects
Adobe Campaign
Microsoft Dynamics 365
7.8
Scripting environment
Adobe Campaign
Microsoft Dynamics 365
7.0
API for custom integration
Adobe Campaign
Microsoft Dynamics 365
7.7

Security

Adobe Campaign
Microsoft Dynamics 365
8.6
Single sign-on capability
Adobe Campaign
Microsoft Dynamics 365
8.7
Role-based user permissions
Adobe Campaign
Microsoft Dynamics 365
8.5

Social CRM

Adobe Campaign
Microsoft Dynamics 365
7.7
Social data
Adobe Campaign
Microsoft Dynamics 365
7.6
Social engagement
Adobe Campaign
Microsoft Dynamics 365
7.8

Integrations with 3rd-party Software

Adobe Campaign
Microsoft Dynamics 365
7.9
Marketing automation
Adobe Campaign
Microsoft Dynamics 365
8.0
Compensation management
Adobe Campaign
Microsoft Dynamics 365
7.8

Platform

Adobe Campaign
Microsoft Dynamics 365
7.0
Mobile access
Adobe Campaign
Microsoft Dynamics 365
7.0

Pros

  • Drag and drop makes it easy for entry level employees to help.
  • Analytics helps us to see how the campaign is working.
  • Email streams are created and executed on that have been documented and proven to help our bottom line.
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  • CRM allows me to track where in the project delivery process we are with our clients. Using business process flow we can understand what deliverables have been met and which remain. I can review how much time has been spent on projects and how much budget remains to proactively manage projects. Consultants track their status reports to CRM from Outlook so everyone on the team is aware of what is happening on the project.
  • Marketing uses CRM to manage our corporate blog. Anyone in the organization can submit a blog idea or write a blog. But an approval process in CRM ensures that all blog posts are branded appropriately and are written to be consistent with corporate and marketing guidelines before being published.
  • Managing our opportunities in CRM not only helps the sales team manage their pipeline and sales process but it gives our delivery team a heads up for resource planning. Delivery leadership can review pipeline at any time receives notice when deals are about to close so that they can proactively assess consultant skill sets and begin assigning resources.
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Cons

  • While the software overall is easy to use, some of the setup menus can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years.
  • Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy.
  • It crashes occasionally, which makes working difficult. Further, this system isn't super user-friendly.
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  • Marketing Module. The marketing module in CRM is lacking. As-is, it is very difficult to use the marketing entities for regular campaigns as it just lacks the power and functionality that other marketing programs have. There are marketing programs that can be purchased that will either run through the CRM system or that will run outside of the CRM system but can sync data. In my experience, I have worked with both of these scenarios. I work with one CRM organization that uses an installed managed solution for marketing and I work with another CRM organization that syncs with an external marketing program. I prefer the installed managed solution as the program is accessed from within CRM.
  • Third Party Managed Solutions. While I listed this as a strength, it is also a weakness. When selecting third party managed solutions, it is important to research and ask questions. With the on-premise version that I use, I control my updates (rollups). When using the online version, updates are automatic. Make sure that the vendor who created the managed solution will keep their solution updates inline with Microsoft's updates. If not, your managed solution could stop working after an update. With some third party managed solutions, updates to the solution are not automatic either.
  • Data Import. The data import in MS Dynamics CRM 2011 is much better than the data import from the previous 4.0 version however, it is still not robust enough to handle all scenarios. There is also supposed to be an easy way to export data to Excel, make changes, and then re-import the data with the changes however, you must do this quickly because any change to a record within CRM before the re-import will cause failures. It is also somewhat cumbersome at times when setting up the field mappings during the import. I have found that it is easier to use an external ETL program to import data into CRM. Usually with these programs you can write formulas and create mappings for option sets much easier than you can using the native data import within CRM.
  • Mobility. In my opinion, the out-of-the-box mobile capability for the MS Dynamics CRM 2011 version is worthless. Without spending extra money for a third party solution, you are not able to run javascript on forms and the actual mobile form setup is very limited.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Microsoft Dynamics 3657.9
Based on 19 answers
It is working well for us!
Reza Shirazi profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Microsoft Dynamics 3658.0
Based on 5 answers
The interface is somewhat clunky and has lots of noise. Navigating around is not that simple and takes some getting used to. I think there are improvements to this in the 2013 version
Reza Shirazi profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Microsoft Dynamics 36510.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft Dynamics 3659.2
Based on 4 answers
I was hired as our CRM administrator on March 3. I had no prior knowledge or experience with Microsoft Dynamics. Initially we only used the lead, opportunity, contact and account entities. We have since added additional features----marketing automation, dashboards, goals and workflows. It is so intuitive and easy to use that I learned the system, made all of our customizations, imported all of our contact and account information in just over three months. Training was rolled out to our sales team the second week of June. That is incredible.
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Alternatives Considered

ACS is an Organizational tool, not a stand-alone email system. Having a single point for email addresses across ministries and being able to offer a tool with very high deliver-ability make ACS a very attractive tool to other ministries.
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Our decision was driven by the familiarity of Microsoft products to the end users. We were an Outlook Exchange server based company, which has recently migrated to Office 365. The integration of Dynamics to Outlook is ideal and provides ease of use for the end user.We were using ACT! 2013 and the product was failing and reaching its end of life.
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Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • The customization capability and truly allowed us to guide our users through the process we want them to follow. We can control an awful lot, and basically hand hold the users along the path we need them to follow in order for our processes to flow in the way we need them to.
  • The customization ability has allowed us to help the users get more processes into the system so they end up having to do less keystrokes and less manual tracking of processes. We can send reminders to supervisors when certain things happen so they can stay apprised of certain record's status, we can create views for users to see in a simple way that can help them manage their work load, we can assist them and give tips a long the way that can help make people's jobs a lot easier.
  • One of our teams was using a spreadsheet to track the progress of a certain type of record. They would insert dates and things into this spreadsheet of when things happened. Now we created a page on one of the forms in CRM that they can click a button and it will put their name and the date and time into another field for them. So rather than manually typing that information in it is accomplished with a click of a button or filling in a checkbox. They and their supervisor can pull up certain views that allow them to see what stage these records are in within a moment or two. We completely removed the need for them to manually track this information and now it available for reporting and managing so much easier than it was before.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Microsoft Dynamics 365

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics 365 More Information