What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Vero

1 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Vero

1 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Vero

Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
James McQuillin profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vero
8.0
WYSIWYG email editor
Adobe Campaign
7.3
Vero
7.0
Dynamic content
Adobe Campaign
7.9
Vero
Ability to test dynamic content
Adobe Campaign
8.2
Vero
8.0
Landing pages
Adobe Campaign
7.9
Vero
A/B testing
Adobe Campaign
7.0
Vero
Mobile optimization
Adobe Campaign
8.4
Vero
Email deliverability
Adobe Campaign
8.6
Vero
10.0
List management
Adobe Campaign
8.2
Vero
7.0
Triggered drip sequences
Adobe Campaign
7.5
Vero

Lead Management

Adobe Campaign
6.9
Vero
Lead nurturing
Adobe Campaign
7.5
Vero
Lead scoring and grading
Adobe Campaign
7.2
Vero
Data quality management
Adobe Campaign
6.6
Vero
Automated sales alerts and tasks
Adobe Campaign
6.3
Vero

Campaign Management

Adobe Campaign
7.4
Vero
Calendaring
Adobe Campaign
7.5
Vero
Event/webinar marketing
Adobe Campaign
7.3
Vero

Social Media Marketing

Adobe Campaign
8.1
Vero
Social sharing and campaigns
Adobe Campaign
8.2
Vero
Social profile integration
Adobe Campaign
7.9
Vero

Reporting & Analytics

Adobe Campaign
7.7
Vero
1.0
Dashboards
Adobe Campaign
8.3
Vero
1.0
Standard reports
Adobe Campaign
8.1
Vero
1.0
Custom reports
Adobe Campaign
6.9
Vero
1.0

Platform & Infrastructure

Adobe Campaign
7.6
Vero
API
Adobe Campaign
8.1
Vero
Role-based workflow & approvals
Adobe Campaign
8.5
Vero
Customizability
Adobe Campaign
8.0
Vero
Integration with Salesforce.com
Adobe Campaign
7.9
Vero
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vero
Integration with SugarCRM
Adobe Campaign
6.4
Vero

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
James McQuillin profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
James McQuillin profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Some campaigns have led visitors to complete a task they originally left incomplete
  • We have seen new customer signups from a particular email series campaign
  • Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
James McQuillin profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vero

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details