What users are saying about
Top Rated
93 Ratings
1 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Vero

Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
James McQuillin profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vero
8.0
WYSIWYG email editor
Adobe Campaign
7.5
Vero
7.0
Dynamic content
Adobe Campaign
8.1
Vero
Ability to test dynamic content
Adobe Campaign
8.4
Vero
8.0
Landing pages
Adobe Campaign
7.7
Vero
A/B testing
Adobe Campaign
6.9
Vero
Mobile optimization
Adobe Campaign
7.7
Vero
Email deliverability
Adobe Campaign
8.7
Vero
10.0
List management
Adobe Campaign
8.4
Vero
7.0
Triggered drip sequences
Adobe Campaign
7.5
Vero

Lead Management

Adobe Campaign
6.8
Vero
Lead nurturing
Adobe Campaign
7.4
Vero
Lead scoring and grading
Adobe Campaign
7.2
Vero
Data quality management
Adobe Campaign
6.5
Vero
Automated sales alerts and tasks
Adobe Campaign
6.2
Vero

Campaign Management

Adobe Campaign
7.4
Vero
Calendaring
Adobe Campaign
7.5
Vero
Event/webinar marketing
Adobe Campaign
7.3
Vero

Social Media Marketing

Adobe Campaign
8.0
Vero
Social sharing and campaigns
Adobe Campaign
8.1
Vero
Social profile integration
Adobe Campaign
7.8
Vero

Reporting & Analytics

Adobe Campaign
8.0
Vero
1.0
Dashboards
Adobe Campaign
8.4
Vero
1.0
Standard reports
Adobe Campaign
8.3
Vero
1.0
Custom reports
Adobe Campaign
7.2
Vero
1.0

Platform & Infrastructure

Adobe Campaign
7.6
Vero
API
Adobe Campaign
8.0
Vero
Role-based workflow & approvals
Adobe Campaign
8.4
Vero
Customizability
Adobe Campaign
8.1
Vero
Integration with Salesforce.com
Adobe Campaign
7.5
Vero
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vero
Integration with SugarCRM
Adobe Campaign
6.3
Vero

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
James McQuillin profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
James McQuillin profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Some campaigns have led visitors to complete a task they originally left incomplete
  • We have seen new customer signups from a particular email series campaign
  • Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
James McQuillin profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Vero

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vero More Information