17 Ratings
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Score 6 out of 100
Top Rated
153 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Alteryx Platform

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

comScore Digital Analytix (discontinued)
Alteryx Platform
5.4
Pixel Perfect reports
comScore Digital Analytix (discontinued)
Alteryx Platform
5.0
Customizable dashboards
comScore Digital Analytix (discontinued)
Alteryx Platform
6.1
Report Formatting Templates
comScore Digital Analytix (discontinued)
Alteryx Platform
5.0

Ad-hoc Reporting

comScore Digital Analytix (discontinued)
Alteryx Platform
7.7
Drill-down analysis
comScore Digital Analytix (discontinued)
Alteryx Platform
7.1
Formatting capabilities
comScore Digital Analytix (discontinued)
Alteryx Platform
7.6
Integration with R or other statistical packages
comScore Digital Analytix (discontinued)
Alteryx Platform
8.3
Report sharing and collaboration
comScore Digital Analytix (discontinued)
Alteryx Platform
7.7

Report Output and Scheduling

comScore Digital Analytix (discontinued)
Alteryx Platform
7.1
Publish to Web
comScore Digital Analytix (discontinued)
Alteryx Platform
7.5
Publish to PDF
comScore Digital Analytix (discontinued)
Alteryx Platform
7.0
Report Versioning
comScore Digital Analytix (discontinued)
Alteryx Platform
4.0
Report Delivery Scheduling
comScore Digital Analytix (discontinued)
Alteryx Platform
7.8
Delivery to Remote Servers
comScore Digital Analytix (discontinued)
Alteryx Platform
9.0

Data Discovery and Visualization

comScore Digital Analytix (discontinued)
Alteryx Platform
7.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
comScore Digital Analytix (discontinued)
Alteryx Platform
6.0
Location Analytics / Geographic Visualization
comScore Digital Analytix (discontinued)
Alteryx Platform
7.9
Predictive Analytics
comScore Digital Analytix (discontinued)
Alteryx Platform
8.1

Access Control and Security

comScore Digital Analytix (discontinued)
Alteryx Platform
8.0
Multi-User Support (named login)
comScore Digital Analytix (discontinued)
Alteryx Platform
8.0
Role-Based Security Model
comScore Digital Analytix (discontinued)
Alteryx Platform
8.0
Multiple Access Permission Levels (Create, Read, Delete)
comScore Digital Analytix (discontinued)
Alteryx Platform
8.0
Single Sign-On (SSO)
comScore Digital Analytix (discontinued)
Alteryx Platform
8.0

Mobile Capabilities

comScore Digital Analytix (discontinued)
Alteryx Platform
4.0
Responsive Design for Web Access
comScore Digital Analytix (discontinued)
Alteryx Platform
4.0

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Alteryx Platform

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
Anonymous | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Alteryx Platform

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Alteryx Platform

Alteryx Platform 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch | TrustRadius Reviewer

Usability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Alteryx Platform

Alteryx Platform 10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Anonymous | TrustRadius Reviewer

Reliability and Availability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Alteryx Platform

Alteryx Platform 10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman | TrustRadius Reviewer

Support Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Alteryx Platform

Alteryx Platform 9.8
Based on 3 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Anonymous | TrustRadius Reviewer

Implementation Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Alteryx Platform

Alteryx Platform 10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Alteryx Platform

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Alteryx Platform

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

comScore Digital Analytix (discontinued) Editions & Modules

Additional Pricing Details

Alteryx Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Alteryx Platform Editions & Modules

On-premise Edition
Alteryx Designer$3,9951
Alteryx Designer with Spatial$12,9951
Alteryx Designer with Data$29,9951
Alteryx Server$45,0002
  1. per user, per year
  2. per server, per year
SaaS Edition
Alteryx Analytics Gallery$1,5001
  1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

Rating Summary

Likelihood to Recommend

comScore Digital Analytix (discontinued)
8.7
Alteryx Platform
8.8

Likelihood to Renew

comScore Digital Analytix (discontinued)
6.3
Alteryx Platform
6.5

Usability

comScore Digital Analytix (discontinued)
Alteryx Platform
10.0

Reliability and Availability

comScore Digital Analytix (discontinued)
Alteryx Platform
10.0

Support Rating

comScore Digital Analytix (discontinued)
Alteryx Platform
9.8

Implementation Rating

comScore Digital Analytix (discontinued)
Alteryx Platform
10.0

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