What users are saying about
2 Ratings
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Score 7 out of 100
5 Ratings
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Score 4.9 out of 100

Likelihood to Recommend

Adobe Experience Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
Anonymous | TrustRadius Reviewer

Hull

Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
Anonymous | TrustRadius Reviewer

Pros

Adobe Experience Platform

  • Integrated products for a holistic multi-channel marketing platform
  • Customization at it's finest. Very granular in it's settings, permissions, and functionality
  • Sophisticated products that are very powerful
Anonymous | TrustRadius Reviewer

Hull

  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
Ted Bennett | TrustRadius Reviewer

Cons

Adobe Experience Platform

  • You need to be well trained and resourced to use the product
  • Features and integration work but often times you need to pay Adobe consultants for help
  • Not transparent in their pricing per customer
Anonymous | TrustRadius Reviewer

Hull

  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
Tim Berman | TrustRadius Reviewer

Usability

Adobe Experience Platform

Adobe Experience Platform 7.0
Based on 1 answer
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
Anonymous | TrustRadius Reviewer

Hull

No score
No answers yet
No answers on this topic

Support Rating

Adobe Experience Platform

Adobe Experience Platform 8.0
Based on 1 answer
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Anonymous | TrustRadius Reviewer

Hull

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Platform

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
Anonymous | TrustRadius Reviewer

Hull

We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Experience Platform

  • The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
  • Contract pricing went up yearly on some products by 200%
  • We were able to consolidate email tools to save on yearly contract expenses
Anonymous | TrustRadius Reviewer

Hull

  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
Ted Bennett | TrustRadius Reviewer

Pricing Details

Adobe Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Experience Platform Editions & Modules

Additional Pricing Details

Hull

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hull Editions & Modules

Edition
Basic$991
Pro$4991
Enterprise$9991
CustomContact1
  1. End-users
Additional Pricing Details

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