What users are saying about

Adobe Social

39 Ratings

Buffer

164 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Buffer

164 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use
Ben Rubenstein profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Buffer
Boolean keyword searches
Adobe Social
2.2
Buffer
Filtering out noise/spam
Adobe Social
2.2
Buffer
Sentiment analysis
Adobe Social
2.2
Buffer
Broad channel coverage
Adobe Social
3.1
Buffer

Publishing

Adobe Social
3.3
Buffer
6.7
Content planning and scheduling
Adobe Social
4.2
Buffer
9.0
Audience targeting
Adobe Social
3.3
Buffer
Content optimization
Adobe Social
2.3
Buffer
7.0
Workflow management
Adobe Social
3.2
Buffer
4.0

Engagement

Adobe Social
2.2
Buffer
Automated routing and prioritization
Adobe Social
2.2
Buffer
Customer interaction histories
Adobe Social
2.3
Buffer
Bulk actions
Adobe Social
2.1
Buffer

Marketing

Adobe Social
2.1
Buffer
Lead generation
Adobe Social
2.1
Buffer
Content marketing
Adobe Social
2.2
Buffer
Paid media management
Adobe Social
2.1
Buffer
Campaigns and promotions
Adobe Social
2.2
Buffer

Channel coverage/integration

Adobe Social
3.0
Buffer
Twitter
Adobe Social
4.3
Buffer
Facebook
Adobe Social
3.3
Buffer
LinkedIn
Adobe Social
3.1
Buffer
Google+
Adobe Social
3.2
Buffer
Instagram
Adobe Social
3.0
Buffer
Pinterest
Adobe Social
3.0
Buffer
YouTube
Adobe Social
1.2
Buffer

Reporting/analytics

Adobe Social
2.2
Buffer
6.5
Campaign success analytics
Adobe Social
2.3
Buffer
6.5
Real-time tracking
Adobe Social
2.2
Buffer
Competitor analysis
Adobe Social
2.2
Buffer

Account management

Adobe Social
2.6
Buffer
4.3
Role-based user permissions & privileges
Adobe Social
3.2
Buffer
1.0
Mobile access
Adobe Social
2.0
Buffer
7.5

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Simple straight-forward interface. The GUI is so much more straight-forward than competitors like Hootsuite and SproutSocial. Their interfaces can easily be overwhelming and take some getting used to whereas with Buffer you can be up and running very quickly.
  • The 'free' element is very generous and enables you to become familiar with the software in as short or long a period as you need, across multiple social accounts.
  • The integration with Feedly means that content curation is an incredibly simple job for anyone to perform, enabling you to schedule content as you come across it on the web.
Adeline Garman BA (Hons) DipM MCIM profile photo

Cons

  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Sandy Adam profile photo
  • Analytics - no analytics on posts or pages
  • Two-Way communication - on similar platforms, you can communicate/respond to your audience on the site, this is NOT the case with Buffer
  • No team access - Buffer doesn't allow permissions or different roles for team members
Emily Hammell profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I can't control if they would renew the product, so I'm a bit inaccurate on this question
Stephanie Marx profile photo
Buffer9.1
Based on 11 answers
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers
Travis Balinas profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
I used Hootsuite before and it was a good tool, but the UI and overall UX wasn't that great. Hootsuite did the job, but it wasn't as enjoyable to use it as it's with Buffer. So the main reason I selected Buffer is the user experience and it being an easy-to-use product.
Tigran Hakobyan profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • There is a free version so, as usual, the investment of time is the main concern. I haven't quantified an ROI, but it definitely saves time.
Ann Druce profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.