What users are saying about
40 Ratings

Buffer

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177 Ratings
40 Ratings
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Score 6.8 out of 101

Buffer

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177 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Buffer

Buffer is NOT trying to be all things to all men in the way that many tools are. I think the approach of 'keeping it simple' means that it is attractive to many as a starting point. I recommend it to businesses just starting out with social schedule especially those with 10 or fewer employees or with only a handful of profiles to manage. Once you start to want more functionality or have a greater number of profiles to manage I would recommend upgrading to something more powerful.
Adeline Garman BA (Hons) DipM MCIM profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Buffer
Boolean keyword searches
Adobe Social
2.1
Buffer
Filtering out noise/spam
Adobe Social
2.1
Buffer
Sentiment analysis
Adobe Social
2.1
Buffer
Broad channel coverage
Adobe Social
3.1
Buffer

Publishing

Adobe Social
3.1
Buffer
8.0
Content planning and scheduling
Adobe Social
4.1
Buffer
9.1
Audience targeting
Adobe Social
3.2
Buffer
Content optimization
Adobe Social
2.2
Buffer
7.0
Workflow management
Adobe Social
3.1
Buffer
7.9

Engagement

Adobe Social
2.1
Buffer
Automated routing and prioritization
Adobe Social
2.1
Buffer
Customer interaction histories
Adobe Social
2.1
Buffer
Bulk actions
Adobe Social
2.1
Buffer

Marketing

Adobe Social
2.1
Buffer
Lead generation
Adobe Social
2.1
Buffer
Content marketing
Adobe Social
2.1
Buffer
Paid media management
Adobe Social
2.0
Buffer
Campaigns and promotions
Adobe Social
2.1
Buffer

Channel coverage/integration

Adobe Social
2.9
Buffer
Twitter
Adobe Social
4.2
Buffer
Facebook
Adobe Social
3.1
Buffer
LinkedIn
Adobe Social
3.1
Buffer
Google+
Adobe Social
3.1
Buffer
Instagram
Adobe Social
3.0
Buffer
Pinterest
Adobe Social
3.0
Buffer
YouTube
Adobe Social
1.1
Buffer

Reporting/analytics

Adobe Social
2.1
Buffer
7.7
Campaign success analytics
Adobe Social
2.1
Buffer
7.7
Real-time tracking
Adobe Social
2.1
Buffer
Competitor analysis
Adobe Social
2.1
Buffer

Account management

Adobe Social
2.6
Buffer
7.7
Role-based user permissions & privileges
Adobe Social
3.1
Buffer
7.2
Mobile access
Adobe Social
2.0
Buffer
8.1

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Simple straight-forward interface. The GUI is so much more straight-forward than competitors like Hootsuite and SproutSocial. Their interfaces can easily be overwhelming and take some getting used to whereas with Buffer you can be up and running very quickly.
  • The 'free' element is very generous and enables you to become familiar with the software in as short or long a period as you need, across multiple social accounts.
  • The integration with Feedly means that content curation is an incredibly simple job for anyone to perform, enabling you to schedule content as you come across it on the web.
Adeline Garman BA (Hons) DipM MCIM profile photo

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • FAQs - Buffer is kind of like riding a bike. Once you get the hang of it - it's easy, But until you've got the training wheels off it can be a pretty wobbly experience. The FAQ's are written in simple, straightforward language but no matter how tech-savvy and experienced you are with apps it can be a bit frustrating and overwhelming to get it set up and to troubleshoot. In my opinion, it needs to be more visual. More screenshots, videos, and perhaps even interactive, real-time workshops or introductory classes for new users.
  • Account Management - I had some issues with integration of our free account into the master account. One day my partner logged into her account using a social login instead of her email and all of the sudden all of her default settings were gone. We could not figure it out ourselves using the HELP section and ended up having to request support from the 'Happiness Team'. It turns out that content managers must login via email in order for the platform to identify that they're logging into the master account as a content manager, It was confusing -- but we got it all straightened out with the support team. (Thanks Darcy!)
  • Two-step processes - Unfortunately, no matter how hard I tried, I could find no truly 100% efficient way to share images and hyperlinks simultaneously. If you want to share an image across all platforms you can do that but then your FB / LI / G+ posts are identified as images ("Kevin shared an image") when in fact I was sharing an article with an image attached. Likewise if I share an article to FB / LI / G+ and the hyperlink is appended in the post then an image isn't attached to the Twitter post. Unfortunately, Twitter is inherently different from other social platforms so you just can't 'have your cake and eat it too!'. This is especially problematic when you're working in the mobile interface. After struggling with this shortfall for a year I've come to accept that I have to share in two steps if I want to optimize my posts for the various platforms. I do this by setting my defaults to FB page, LI and G+ profiles and after I share a post to those three platforms (which automatically append the hyperlink with image), I come right back and share to Twitter (which allows me to select and attach a relevant image as opposed to appending a hyperlink). I'm sure everyone's different but that's how we optimize our posts on the two different types of platforms.
Kevin J. Alexander profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available
Buffer9.1
Based on 11 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
Buffer is more streamlined and easier to use than the other platforms I have used
Manny Torres profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • It saves us a lot of time.
  • Buffer made our social media more organized.
  • It helps us analyze the results of our social media activities.
Tigran Hakobyan profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.