What users are saying about
41 Ratings

Buffer

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Top Rated
186 Ratings
41 Ratings
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Score 7 out of 101

Buffer

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Top Rated
186 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Buffer

It is a lifesaver when it comes to managing different social media channels for various departments in one place. The approval process is exactly what we're looking for. Buffer is great for larger groups of people who would like to manage multiple social media channels. If you don't plan to post often, have a number of people who will post or only want to focus on one channel, this may not be necessary for you. If your main channel focus is Instagram, I don't think Buffer is the best place for that.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Buffer
Boolean keyword searches
Adobe Social
2.1
Buffer
Filtering out noise/spam
Adobe Social
2.0
Buffer
Sentiment analysis
Adobe Social
2.0
Buffer
Broad channel coverage
Adobe Social
3.0
Buffer

Publishing

Adobe Social
3.1
Buffer
8.3
Content planning and scheduling
Adobe Social
4.1
Buffer
9.2
Audience targeting
Adobe Social
3.1
Buffer
Content optimization
Adobe Social
2.1
Buffer
7.4
Workflow management
Adobe Social
3.1
Buffer
8.2

Engagement

Adobe Social
2.1
Buffer
Automated routing and prioritization
Adobe Social
2.1
Buffer
Customer interaction histories
Adobe Social
2.1
Buffer
Bulk actions
Adobe Social
2.0
Buffer

Marketing

Adobe Social
2.0
Buffer
Lead generation
Adobe Social
2.0
Buffer
Content marketing
Adobe Social
2.0
Buffer
Paid media management
Adobe Social
2.0
Buffer
Campaigns and promotions
Adobe Social
2.0
Buffer

Channel coverage/integration

Adobe Social
2.9
Buffer
Twitter
Adobe Social
4.1
Buffer
Facebook
Adobe Social
3.1
Buffer
LinkedIn
Adobe Social
3.0
Buffer
Google+
Adobe Social
3.0
Buffer
Instagram
Adobe Social
3.0
Buffer
Pinterest
Adobe Social
3.0
Buffer
YouTube
Adobe Social
1.0
Buffer

Reporting/analytics

Adobe Social
2.1
Buffer
8.0
Campaign success analytics
Adobe Social
2.1
Buffer
8.0
Real-time tracking
Adobe Social
2.0
Buffer
Competitor analysis
Adobe Social
2.0
Buffer

Account management

Adobe Social
2.5
Buffer
8.1
Role-based user permissions & privileges
Adobe Social
3.0
Buffer
7.7
Mobile access
Adobe Social
2.0
Buffer
8.4

Pros

  • In-Depth analytics.
  • Excellent social listening tools.
  • Efficient way of content distribution.
Robert Randle profile photo
  • Simple to set up, add accounts, and get started. The barrier to entry for social media users/managers at all levels is fairly low, leading to greater adoption within the organization. I've had experience with other tools with many more bells and whistles but required a fair amount of training to take advantage of them. This boils things down to what we really need to keep our social media activity consistent.
  • Takes the guesswork out of scheduling. Figuring out when to share content, and how often, can take significant time. I like the Buffer queue feature that enables you to set a schedule once for each of your accounts, and then just drop new content in and not worry about whether there are holes in your calendar.
  • Adding content for multiple profiles at once. It's nice to be able to compose a message and quickly schedule it to go out on multiple profiles with a couple of clicks/minor adaptations. I use this feature regularly and it saves a lot of time vs. having to schedule for profiles individually.
Ben Rubenstein profile photo

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • I personally wish they would integrate Tumblr and Google profiles. I understand there are limitations but I have hope they will overcome whatever is holding them back.
  • Facebook suggestions is another hope I have. Currently they only offer content suggestions that can be posted for Twitter and LinkedIn.
Deanna Ayres profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
Buffer9.1
Based on 11 answers
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers
Travis Balinas profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly
Stephanie Marx profile photo
Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there
Travis Balinas profile photo

Return on Investment

  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
No photo available
  • Time saver
  • Content distribution
Travis Balinas profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.