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40 Ratings
30 Ratings
40 Ratings
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Score 6.8 out of 101
30 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Percolate
Boolean keyword searches
Adobe Social
2.1
Percolate
Filtering out noise/spam
Adobe Social
2.1
Percolate
Sentiment analysis
Adobe Social
2.1
Percolate
Broad channel coverage
Adobe Social
3.1
Percolate

Publishing

Adobe Social
3.1
Percolate
Content planning and scheduling
Adobe Social
4.1
Percolate
Audience targeting
Adobe Social
3.2
Percolate
Content optimization
Adobe Social
2.2
Percolate
Workflow management
Adobe Social
3.1
Percolate

Engagement

Adobe Social
2.1
Percolate
Automated routing and prioritization
Adobe Social
2.1
Percolate
Customer interaction histories
Adobe Social
2.1
Percolate
Bulk actions
Adobe Social
2.1
Percolate

Marketing

Adobe Social
2.1
Percolate
Lead generation
Adobe Social
2.1
Percolate
Content marketing
Adobe Social
2.1
Percolate
Paid media management
Adobe Social
2.0
Percolate
Campaigns and promotions
Adobe Social
2.1
Percolate

Channel coverage/integration

Adobe Social
2.9
Percolate
Twitter
Adobe Social
4.2
Percolate
Facebook
Adobe Social
3.1
Percolate
LinkedIn
Adobe Social
3.1
Percolate
Google+
Adobe Social
3.1
Percolate
Instagram
Adobe Social
3.0
Percolate
Pinterest
Adobe Social
3.0
Percolate
YouTube
Adobe Social
1.1
Percolate

Reporting/analytics

Adobe Social
2.1
Percolate
Campaign success analytics
Adobe Social
2.1
Percolate
Real-time tracking
Adobe Social
2.1
Percolate
Competitor analysis
Adobe Social
2.1
Percolate

Account management

Adobe Social
2.6
Percolate
Role-based user permissions & privileges
Adobe Social
3.1
Percolate
Mobile access
Adobe Social
2.0
Percolate

Content Creation

Adobe Social
Percolate
8.4
Ideation
Adobe Social
Percolate
8.6
Approval workflows
Adobe Social
Percolate
8.0
Content collaboration
Adobe Social
Percolate
8.7
Content calendar
Adobe Social
Percolate
8.6
Network for content licensing/production
Adobe Social
Percolate
8.2

Content Publishing

Adobe Social
Percolate
8.4
Content hub
Adobe Social
Percolate
7.5
Content distribution
Adobe Social
Percolate
9.5
Content promotion
Adobe Social
Percolate
8.7
Content automation
Adobe Social
Percolate
8.1

Content Reporting & Analytics

Adobe Social
Percolate
7.7
Closed-loop tracking and reporting
Adobe Social
Percolate
8.5
Content performance analytics
Adobe Social
Percolate
7.0

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
  • Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.
No photo available

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
  • When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.
Ashlee Taylor, MBA profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
Percolate8.0
Based on 1 answer
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Percolate9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
No photo available

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
I was trained on Percolate from the time I started my position
Topher Cusumano profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • We are still in infancy phase of using percolate.
Jasmeet S Babra profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Percolate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details