What users are saying about

Adobe Social

39 Ratings

Percolate

30 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Percolate

30 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not ready for prime-time, it is lacking in many ways.
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Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Percolate
Boolean keyword searches
Adobe Social
2.2
Percolate
Filtering out noise/spam
Adobe Social
2.2
Percolate
Sentiment analysis
Adobe Social
2.2
Percolate
Broad channel coverage
Adobe Social
3.1
Percolate

Publishing

Adobe Social
3.2
Percolate
Content planning and scheduling
Adobe Social
4.2
Percolate
Audience targeting
Adobe Social
3.3
Percolate
Content optimization
Adobe Social
2.3
Percolate
Workflow management
Adobe Social
3.2
Percolate

Engagement

Adobe Social
2.2
Percolate
Automated routing and prioritization
Adobe Social
2.2
Percolate
Customer interaction histories
Adobe Social
2.2
Percolate
Bulk actions
Adobe Social
2.1
Percolate

Marketing

Adobe Social
2.1
Percolate
Lead generation
Adobe Social
2.1
Percolate
Content marketing
Adobe Social
2.2
Percolate
Paid media management
Adobe Social
2.1
Percolate
Campaigns and promotions
Adobe Social
2.2
Percolate

Channel coverage/integration

Adobe Social
3.0
Percolate
Twitter
Adobe Social
4.3
Percolate
Facebook
Adobe Social
3.3
Percolate
LinkedIn
Adobe Social
3.1
Percolate
Google+
Adobe Social
3.2
Percolate
Instagram
Adobe Social
3.0
Percolate
Pinterest
Adobe Social
3.0
Percolate
YouTube
Adobe Social
1.2
Percolate

Reporting/analytics

Adobe Social
2.2
Percolate
Campaign success analytics
Adobe Social
2.3
Percolate
Real-time tracking
Adobe Social
2.2
Percolate
Competitor analysis
Adobe Social
2.2
Percolate

Account management

Adobe Social
2.6
Percolate
Role-based user permissions & privileges
Adobe Social
3.2
Percolate
Mobile access
Adobe Social
2.0
Percolate

Content Creation

Adobe Social
Percolate
8.5
Ideation
Adobe Social
Percolate
8.5
Approval workflows
Adobe Social
Percolate
8.1
Content collaboration
Adobe Social
Percolate
8.7
Content calendar
Adobe Social
Percolate
8.7
Network for content licensing/production
Adobe Social
Percolate
8.3

Content Publishing

Adobe Social
Percolate
8.5
Content hub
Adobe Social
Percolate
7.6
Content distribution
Adobe Social
Percolate
9.5
Content promotion
Adobe Social
Percolate
8.7
Content automation
Adobe Social
Percolate
8.2

Content Reporting & Analytics

Adobe Social
Percolate
7.8
Closed-loop tracking and reporting
Adobe Social
Percolate
8.5
Content performance analytics
Adobe Social
Percolate
7.1

Pros

  • Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
  • Provides detailed and in depth analytics so we can make smarter Social Media decisions.
  • Allows us to provide content across multiple Social Media platforms.
  • Provides sentiment of engagement
Melissa Butler profile photo
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
Olin Graczyk profile photo

Cons

  • Monitoring capabilities
  • Escalations & routing
No photo available
  • At times the platform can be buggy.
  • Analytics tool could be more robust.
  • Would be nice to have a stronger social listening component.
Olin Graczyk profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate
No photo available
Percolate8.0
Based on 1 answer
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
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Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Percolate9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
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Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
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  • Time-consuming to get accurate data.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Percolate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details