What users are saying about

Adobe Social

39 Ratings
Score 6.7 out of 101

SAP Cloud for Social Engagement

32 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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SAP Cloud for Social Engagement

SAP Cloud for Social Engagement's solution briefly shows how you can better understand how your customers feel about your brands, categories, products and services while staying tuned to market issues and trends.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
SAP Cloud for Social Engagement
6.0
Boolean keyword searches
Adobe Social
2.2
SAP Cloud for Social Engagement
4.0
Filtering out noise/spam
Adobe Social
2.2
SAP Cloud for Social Engagement
5.0
Sentiment analysis
Adobe Social
2.2
SAP Cloud for Social Engagement
8.0
Broad channel coverage
Adobe Social
3.1
SAP Cloud for Social Engagement
7.0

Publishing

Adobe Social
3.3
SAP Cloud for Social Engagement
7.8
Content planning and scheduling
Adobe Social
4.2
SAP Cloud for Social Engagement
7.0
Audience targeting
Adobe Social
3.3
SAP Cloud for Social Engagement
9.0
Content optimization
Adobe Social
2.3
SAP Cloud for Social Engagement
8.0
Workflow management
Adobe Social
3.2
SAP Cloud for Social Engagement
7.0

Engagement

Adobe Social
2.2
SAP Cloud for Social Engagement
8.7
Automated routing and prioritization
Adobe Social
2.2
SAP Cloud for Social Engagement
9.0
Customer interaction histories
Adobe Social
2.2
SAP Cloud for Social Engagement
9.0
Bulk actions
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0

Marketing

Adobe Social
2.1
SAP Cloud for Social Engagement
7.8
Lead generation
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0
Content marketing
Adobe Social
2.2
SAP Cloud for Social Engagement
8.0
Paid media management
Adobe Social
2.1
SAP Cloud for Social Engagement
7.0
Campaigns and promotions
Adobe Social
2.2
SAP Cloud for Social Engagement
8.0

Channel coverage/integration

Adobe Social
3.0
SAP Cloud for Social Engagement
8.4
Twitter
Adobe Social
4.3
SAP Cloud for Social Engagement
9.0
Facebook
Adobe Social
3.3
SAP Cloud for Social Engagement
9.0
LinkedIn
Adobe Social
3.1
SAP Cloud for Social Engagement
9.0
Google+
Adobe Social
3.2
SAP Cloud for Social Engagement
8.0
Instagram
Adobe Social
3.0
SAP Cloud for Social Engagement
8.0
Pinterest
Adobe Social
3.0
SAP Cloud for Social Engagement
8.0
YouTube
Adobe Social
1.2
SAP Cloud for Social Engagement
8.0

Reporting/analytics

Adobe Social
2.2
SAP Cloud for Social Engagement
8.3
Campaign success analytics
Adobe Social
2.3
SAP Cloud for Social Engagement
9.0
Real-time tracking
Adobe Social
2.2
SAP Cloud for Social Engagement
9.0
Competitor analysis
Adobe Social
2.2
SAP Cloud for Social Engagement
7.0

Account management

Adobe Social
2.6
SAP Cloud for Social Engagement
7.0
Role-based user permissions & privileges
Adobe Social
3.2
SAP Cloud for Social Engagement
7.0
Mobile access
Adobe Social
2.0
SAP Cloud for Social Engagement
7.0

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
  • Utilize social preconfigured templates to respond quickly to current and potential clients.
  • Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.
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Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • Include other social network standard integrations.
  • Possibility to create metrics and custom reports.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
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No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
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The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.
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Return on Investment

  • efficiency
  • post performance
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  • Rapid deployment.
  • SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
  • Analytics capabilities.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAP Cloud for Social Engagement

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details