What users are saying about
40 Ratings
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Score 6.8 out of 101
32 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Adobe Social

I believe it was very well suited for our needs in social media. We used every tool and feature that was provided to us within the department. I never felt that it was less appropriate or not needed. I highly recommend this product for any person in social media marketing
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SAP Cloud for Social Engagement

SAP Cloud for Social Engagement's solution briefly shows how you can better understand how your customers feel about your brands, categories, products and services while staying tuned to market issues and trends.
Albano García Pelaz profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
SAP Cloud for Social Engagement
6.0
Boolean keyword searches
Adobe Social
2.1
SAP Cloud for Social Engagement
4.0
Filtering out noise/spam
Adobe Social
2.1
SAP Cloud for Social Engagement
5.0
Sentiment analysis
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0
Broad channel coverage
Adobe Social
3.1
SAP Cloud for Social Engagement
7.0

Publishing

Adobe Social
3.1
SAP Cloud for Social Engagement
7.8
Content planning and scheduling
Adobe Social
4.1
SAP Cloud for Social Engagement
7.0
Audience targeting
Adobe Social
3.2
SAP Cloud for Social Engagement
9.0
Content optimization
Adobe Social
2.2
SAP Cloud for Social Engagement
8.0
Workflow management
Adobe Social
3.1
SAP Cloud for Social Engagement
7.0

Engagement

Adobe Social
2.1
SAP Cloud for Social Engagement
8.7
Automated routing and prioritization
Adobe Social
2.1
SAP Cloud for Social Engagement
9.0
Customer interaction histories
Adobe Social
2.1
SAP Cloud for Social Engagement
9.0
Bulk actions
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0

Marketing

Adobe Social
2.1
SAP Cloud for Social Engagement
7.8
Lead generation
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0
Content marketing
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0
Paid media management
Adobe Social
2.0
SAP Cloud for Social Engagement
7.0
Campaigns and promotions
Adobe Social
2.1
SAP Cloud for Social Engagement
8.0

Channel coverage/integration

Adobe Social
2.9
SAP Cloud for Social Engagement
8.4
Twitter
Adobe Social
4.2
SAP Cloud for Social Engagement
9.0
Facebook
Adobe Social
3.1
SAP Cloud for Social Engagement
9.0
LinkedIn
Adobe Social
3.1
SAP Cloud for Social Engagement
9.0
Google+
Adobe Social
3.1
SAP Cloud for Social Engagement
8.0
Instagram
Adobe Social
3.0
SAP Cloud for Social Engagement
8.0
Pinterest
Adobe Social
3.0
SAP Cloud for Social Engagement
8.0
YouTube
Adobe Social
1.1
SAP Cloud for Social Engagement
8.0

Reporting/analytics

Adobe Social
2.1
SAP Cloud for Social Engagement
8.3
Campaign success analytics
Adobe Social
2.1
SAP Cloud for Social Engagement
9.0
Real-time tracking
Adobe Social
2.1
SAP Cloud for Social Engagement
9.0
Competitor analysis
Adobe Social
2.1
SAP Cloud for Social Engagement
7.0

Account management

Adobe Social
2.6
SAP Cloud for Social Engagement
7.0
Role-based user permissions & privileges
Adobe Social
3.1
SAP Cloud for Social Engagement
7.0
Mobile access
Adobe Social
2.0
SAP Cloud for Social Engagement
7.0

Pros

  • Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
  • Provides detailed and in depth analytics so we can make smarter Social Media decisions.
  • Allows us to provide content across multiple Social Media platforms.
  • Provides sentiment of engagement
Melissa Butler profile photo
  • Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
  • Utilize social preconfigured templates to respond quickly to current and potential clients.
  • Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.
Albano García Pelaz profile photo

Cons

  • Editing a scheduled post is problematic in terms of content or just date/time
  • Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
  • Ability to tag a Facebook page and other missing functionality.
  • Instagram.
No photo available
  • Include other social network standard integrations.
  • Possibility to create metrics and custom reports.
Albano García Pelaz profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Overall a great product.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available
The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.
Albano García Pelaz profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Rapid deployment.
  • SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
  • Analytics capabilities.
Albano García Pelaz profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAP Cloud for Social Engagement

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details