Likelihood to Recommend Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
Read full review Pros A customer service rep can help us out with any campaign questions, any time during the work week. The platform has a very transparent platform that provides great detail about analytics of the ads. The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them. Read full review Easily pulling together API access for multiple channels into one area for in-depth reporting Automation. They helped a bunch with features that LinkedIn didn't have. The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great. General reporting and tieing data together. Read full review Cons Improved level of support during the technical setup process would really improve the onboarding process Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way. More granular reporting would help with back-end optimization and client recommendations Read full review More reporting options More export options Saved templates per user or oganization Read full review Likelihood to Renew We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Read full review Usability Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review Support Rating We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Read full review Implementation Rating Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review Alternatives Considered AdRoll is better than
Taboola in that the ad creation process. I like how the ads have better retargeting than
Taboola . Also, I can make the ads look more elegant and fit our brand more than
Taboola . Adroll's analytics are also better than
Taboola in my experience. Lastly, Tabool is relatively the same price as
Taboola .
Read full review AdStage has by far the best UI and custom functionality of any of the platforms we demoed
Read full review Return on Investment Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable. Read full review In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to. AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons. During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable. Read full review ScreenShots