What users are saying about
Top Rated
75 Ratings
4 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Zedo

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Joseph Ferrick profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Zedo
Data Transfer
AdRoll
7.9
Zedo
DSP integration
AdRoll
7.5
Zedo

Ad Campaigns

AdRoll
8.3
Zedo
10.0
Ad campaign creation
AdRoll
8.4
Zedo
10.0
Ad deployment
AdRoll
8.7
Zedo
10.0
Display advertising
AdRoll
8.6
Zedo
10.0
Ad display and retargeting segmentation
AdRoll
8.4
Zedo
Sequence targeting
AdRoll
7.5
Zedo

Ad Reporting & Analytics

AdRoll
7.2
Zedo
9.6
Ad dashboards
AdRoll
7.8
Zedo
9.0
Ad performance reports
AdRoll
7.6
Zedo
10.0
Ad conversion tracking
AdRoll
7.0
Zedo
10.0
Ad attribution reporting
AdRoll
7.0
Zedo
Cross-channel ad management
AdRoll
7.5
Zedo
9.0
Ad forecasting and optimization
AdRoll
6.3
Zedo
10.0

Pros

AdRoll

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo

Zedo

  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Joseph Ferrick profile photo

Cons

AdRoll

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available

Zedo

  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Joseph Ferrick profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Zedo

No score
No answers yet
No answers on this topic

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

Zedo

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo

Zedo

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Zedo

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo

Zedo

I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Joseph Ferrick profile photo

Return on Investment

AdRoll

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo

Zedo

  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Joseph Ferrick profile photo

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zedo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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