What users are saying about

AdStage

5 Ratings

Terminus

16 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Terminus

16 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Terminus

I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.
Tami McQueen profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Terminus
Data Transfer
AdStage
9.0
Terminus
DSP integration
AdStage
9.0
Terminus

Ad Campaigns

AdStage
7.8
Terminus
Ad campaign creation
AdStage
8.0
Terminus
Ad deployment
AdStage
8.0
Terminus
Display advertising
AdStage
7.0
Terminus
Ad display and retargeting segmentation
AdStage
7.0
Terminus
Sequence targeting
AdStage
9.0
Terminus

Ad Reporting & Analytics

AdStage
7.8
Terminus
Ad dashboards
AdStage
9.0
Terminus
Ad performance reports
AdStage
9.0
Terminus
Ad conversion tracking
AdStage
9.0
Terminus
Ad attribution reporting
AdStage
6.0
Terminus
Cross-channel ad management
AdStage
8.0
Terminus
Ad forecasting and optimization
AdStage
6.0
Terminus

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
Tami McQueen profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
Tami McQueen profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Salesforce is a great solution as well but it is extremely expensive and not user-friendly. Unlike Sales, Terminus offers a more out of the box solution to cater to sales teams. If you are looking for an affordable solution that is user-friendly, tryout Terminus, but definitely look into Salesforce as well.
No photo available

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • More engagement with stakeholders
  • Great usability between sales team
  • More team cohesion
No photo available

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details