What users are saying about

ADTECH

10 Ratings
Score 6.2 out of 101

Criteo Dynamic Retargeting

22 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Criteo Dynamic Retargeting
2.0
Data Transfer
ADTECH
8.0
Criteo Dynamic Retargeting
3.0
DSP integration
ADTECH
Criteo Dynamic Retargeting
1.0

Ad Campaigns

ADTECH
9.4
Criteo Dynamic Retargeting
9.0
Ad campaign creation
ADTECH
10.0
Criteo Dynamic Retargeting
9.4
Ad deployment
ADTECH
9.0
Criteo Dynamic Retargeting
9.4
Display advertising
ADTECH
10.0
Criteo Dynamic Retargeting
7.9
Ad display and retargeting segmentation
ADTECH
9.0
Criteo Dynamic Retargeting
9.0
Sequence targeting
ADTECH
9.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

ADTECH
8.0
Criteo Dynamic Retargeting
7.3
Ad dashboards
ADTECH
8.0
Criteo Dynamic Retargeting
9.4
Ad performance reports
ADTECH
8.0
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
ADTECH
7.0
Criteo Dynamic Retargeting
6.8
Ad attribution reporting
ADTECH
9.0
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
ADTECH
8.0
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
ADTECH
8.0
Criteo Dynamic Retargeting
6.4

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
  • Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
  • Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • I never felt Criteo account management staff was really partnering with me to make my experience as efficient as possible. I never felt that they really had the expertise to help me. Their platform was so easy and robust that I don't so much need help with that as real analysis.
  • The platform didn't really let me analyze placement and remove obvious losing placements.
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Likelihood to Renew

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Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Criteo netted out to a sensible ROI gain.
  • Criteo's service was shown to have very little attribution that could also be credited to other marketing channels.
  • Criteo actually produced real conversions in addition to view-through conversions. That is gold.
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Screenshots

ADTECH
Criteo Dynamic Retargeting

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

ADTECH More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting More Information