What users are saying about
10 Ratings
61 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.2 out of 101
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.5 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
No photo available

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Marin Software
Data Transfer
ADTECH
8.0
Marin Software

Ad Campaigns

ADTECH
9.4
Marin Software
Ad campaign creation
ADTECH
10.0
Marin Software
Ad deployment
ADTECH
9.0
Marin Software
Display advertising
ADTECH
10.0
Marin Software
Ad display and retargeting segmentation
ADTECH
9.0
Marin Software
Sequence targeting
ADTECH
9.0
Marin Software

Ad Reporting & Analytics

ADTECH
8.0
Marin Software
Ad dashboards
ADTECH
8.0
Marin Software
Ad performance reports
ADTECH
8.0
Marin Software
Ad conversion tracking
ADTECH
7.0
Marin Software
Ad attribution reporting
ADTECH
9.0
Marin Software
Cross-channel ad management
ADTECH
8.0
Marin Software
Ad forecasting and optimization
ADTECH
8.0
Marin Software

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available
  • Bidding strategies based on position or conversions, or revenue are very helpful for improving the performance of all campaigns and saving money
  • It keeps the data easily accessible within one place. Pulling reports, being able to do a web query report, being able to integrate with many data sources makes the platform very useful. Also Marin reps are very helpful
  • Marin offers a live chat, which is very helpful when you have an urgent question.
  • Tracking templates are easily adjustable
No photo available

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available
  • The filters on the columns don't always work properly
  • The platform is sometimes very slow in updating the selected view
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
It's not a higher renew score due to its pricing based on our current spend levels and budgeting
No photo available

Usability

No score
No answers yet
No answers on this topic
Marin Software8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
Marin software support was always responsive and could easilly look into the account to help solve the problem. IT was very helpful and they would even respond by email or phone whichever you prefer.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Stream lined process, easy to follow along
No photo available

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
Vincent Misiewicz profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • The bidding rules have helped increased conversions and decreased cost across most clients that we currently have on Marin.
  • Marin has also been helpful in reporting and cutting down on our time spent on reporting.
No photo available

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details