What users are saying about
10 Ratings
61 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.3 out of 101
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Marin Software

Make sure their system can support your daily tasks in other ways beside bulk sheeting. Will save you a lot of time if you don't have to constantly use a bulk sheet. Also make sure you ask them what the process of switching for a new account representative is if the need occurs.
No photo available

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Marin Software
Data Transfer
ADTECH
8.0
Marin Software

Ad Campaigns

ADTECH
9.4
Marin Software
Ad campaign creation
ADTECH
10.0
Marin Software
Ad deployment
ADTECH
9.0
Marin Software
Display advertising
ADTECH
10.0
Marin Software
Ad display and retargeting segmentation
ADTECH
9.0
Marin Software
Sequence targeting
ADTECH
9.0
Marin Software

Ad Reporting & Analytics

ADTECH
8.0
Marin Software
Ad dashboards
ADTECH
8.0
Marin Software
Ad performance reports
ADTECH
8.0
Marin Software
Ad conversion tracking
ADTECH
7.0
Marin Software
Ad attribution reporting
ADTECH
9.0
Marin Software
Cross-channel ad management
ADTECH
8.0
Marin Software
Ad forecasting and optimization
ADTECH
8.0
Marin Software

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available
  • Bulk editing across engines. Can make large-scale account changes in a flash.
  • Simple, easy-to-use interface. Makes training new employees on the tool a quicker process.
  • Custom dimensions. Allows for flexibility in slicing and dicing your data in a way that's easily viewable directly in the tool.
No photo available

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available
  • Software integration with backend CRM took a bit too long, but it worked in the end.
Aigerim Kikimova, MBA profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
The client's managed by my former agency do not spend enough adverting dollars to justify the use and cost of the platform. Even with all of the efficiencies from a management, optimization and reporting standpoint, it still was not helping the agency profit in the end, although the value from a winning new business perspective was not evaluated.
Kelly Wagner profile photo

Usability

No score
No answers yet
No answers on this topic
Marin Software8.9
Based on 5 answers
Great interface, intuitive processed, helpful support
No photo available

Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
Statisticians that will go above and beyond to explain the way marin works. Great support
No photo available

Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Not too much comes to mind for key insights regarding the implementation. Marin made the process as smooth as they could with the large account that we were working on. Once we had everything into the account, they walked us through the basic processes of the system and made sure everything was working properly.
No photo available

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
Marin rolls out updates and features at a pace that is unparalleled. Their operations teams work with us to integrate tracking.
Noah Omri Levin profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • Increased Employee Efficiency
  • Faster implementation of campaigns
  • Lower CPCs
  • Higher CTRs
No photo available

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details