Advanced Web Ranking vs. Whitespark Local Rank Tracker

If you want a reliable and accurate keyword rank tracking tool that can spit out beautiful monthly reports for your clients, then AWR is the tool for you. It is also cloud-based so you don't have to deal with the issues of proxies and VPNs like you would if running a similar program from your own server. It's not the cheapest option but it's probably the easiest to implement and most accurate option when it comes to cloud-based rank tracking software. Customer support has always been responsive and pleasant to deal with, I haven't had many issues, but have always had a good experience when I needed support.

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They are a time saver for any agency looking to understand the impact of their local and organic SEO.

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• Google Analytics coordination or integration is an incredible procedure.
• Hyper link management is another merit.
• Rank tracking increases the reliability of a report.
• Content authoring and management allows us to have the right word taxonomy.

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• Finds listings on directories
• Finds press releases that mention brands or business names
• Helps find bad data

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• The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
• The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
• Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.

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• It would be nice to see a geo-grid of ranking around a location

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BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.

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I prefer Link Research Tools' CBLT tool for competitive backlink reports.

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• Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
• AWR integrates into our workflow well with our other SEO and reporting software.

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• The results are compelling for my presentations

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