What users are saying about

Agency Analytics

8 Ratings
Score 8.5 out of 101

The Search Monitor

1 Ratings
Score 6 out of 101

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Likelihood to Recommend

Agency Analytics

Companies where their website and search engine rankings matter are great users of the tool. If you want to know how to improve your search engine rankings, the first step is to track it. Agency Analytics does a great job accomplishing this with multiple ways to look at the data. If you're wondering how to improve your website for the search engines, the audit tool is super helpful to accomplish this.
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The Search Monitor

It's well suited when it comes to analysis of competition, as well as ad copy improvement. It's good with page recommendations, keywords analytics and backlinking management. It might be not the best tool for keeping data all in one place and task management.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
The Search Monitor
8.0
Backlink management
Agency Analytics
8.3
The Search Monitor
9.0
SERP ranking tracking
Agency Analytics
9.7
The Search Monitor
10.0
Page grader
Agency Analytics
7.0
The Search Monitor
10.0
Competitive analysis
Agency Analytics
7.5
The Search Monitor
10.0
Site audit / diagnostics
Agency Analytics
8.0
The Search Monitor
7.0
Site recommendations
Agency Analytics
7.0
The Search Monitor
7.0
Keyword analysis
Agency Analytics
The Search Monitor
8.0
Task management
Agency Analytics
The Search Monitor
3.0

SEO Channels

Agency Analytics
8.5
The Search Monitor
Local SEO
Agency Analytics
8.7
The Search Monitor
Global SEO
Agency Analytics
8.3
The Search Monitor

SEO Platform & Account Management

Agency Analytics
10.0
The Search Monitor
Integration with web analytics tools
Agency Analytics
10.0
The Search Monitor

Pros

  • Tracks and visualizes keyword rankings on Bing and Google.
  • Audits a website to identify opportunities to improve search engine rankings.
  • A one-stop place to see all marketing data.
  • Connects with most of Google's marketing data tools.
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  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
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Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • The payment plan for a number of keywords is a bit restricting.
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Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
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Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • Positive on the side of getting information for our clients
  • Restricted by the number of keywords. We ran out of the allowed volumes and couldn't use it for all clients we had.
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Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

The Search Monitor

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
The Search Monitor Editions & Modules
The Search Monitor
Additional Pricing Details