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Score 8.4 out of 101
1 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Agency Analytics

Good if you are only looking for keyword monitoring. If you want a more in depth analysis and further reporting capabilities you should look for other tools like sem rush
Gerry Dapergolas profile photo

The Search Monitor

It's well suited when it comes to analysis of competition, as well as ad copy improvement. It's good with page recommendations, keywords analytics and backlinking management. It might be not the best tool for keeping data all in one place and task management.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
The Search Monitor
8.0
Backlink management
Agency Analytics
8.3
The Search Monitor
9.0
SERP ranking tracking
Agency Analytics
9.7
The Search Monitor
10.0
Page grader
Agency Analytics
7.0
The Search Monitor
10.0
Competitive analysis
Agency Analytics
7.6
The Search Monitor
10.0
Site audit / diagnostics
Agency Analytics
8.0
The Search Monitor
7.0
Site recommendations
Agency Analytics
7.0
The Search Monitor
7.0
Keyword analysis
Agency Analytics
The Search Monitor
8.0
Task management
Agency Analytics
The Search Monitor
3.0

SEO Channels

Agency Analytics
8.5
The Search Monitor
Local SEO
Agency Analytics
8.7
The Search Monitor
Global SEO
Agency Analytics
8.3
The Search Monitor

SEO Platform & Account Management

Agency Analytics
10.0
The Search Monitor
Integration with web analytics tools
Agency Analytics
10.0
The Search Monitor

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
No photo available

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • The payment plan for a number of keywords is a bit restricting.
No photo available

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
No photo available

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Positive on the side of getting information for our clients
  • Restricted by the number of keywords. We ran out of the allowed volumes and couldn't use it for all clients we had.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

The Search Monitor

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
The Search Monitor Editions & Modules
The Search Monitor
Additional Pricing Details