Alexa Internet (discontinued) vs. Quantcast Measure

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Incentivized

If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.

Incentivized

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Incentivized

• Analyze volume of traffic
• Show geographic distribution of traffic
• Demographic information of website visitors

Incentivized

• Hidden costs may end up losing lot of money, Pricing model is not good
• API calls fail sometimes
• Website suggestions are irrelevant sometimes

Incentivized

• Even more details
• Some of the generalizations of data feel vague.

Incentivized

It is well structured for Internet analytics and traffic data.

Incentivized

I haven't really worked with their support.

Incentivized

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.

Incentivized

Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.

Incentivized

• I am ready to write a full blown Alexa skill application to make money
• I got exposed to the Web development environment of Amazon web service by learning Alexa

Incentivized

• Ability to show web traffic over time
• Ability to show if target audience is visiting the website
• Helped inform content decisions to create better website experience for site visitors

Incentivized