Alexa vs Matomo Analytics (formerly Piwik)

• It is easy to navigate through Amazon Developer
• Even for a non coder, it is very thorough and easy to go through setting up steps
• Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device

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• One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
• The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
• And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
• Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.

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• Hidden costs may end up losing lot of money, Pricing model is not good
• API calls fail sometimes
• Website suggestions are irrelevant sometimes

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• My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
• The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.

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• Easy Website suggestions.
• Website tracking and comparing.
• Get complete SEO dashboard manager.

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• More traffic to articles and pages by finding out what visitors are more interested in.

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