Alexa vs Matomo (formerly Piwik)

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.

Read full review

Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

View all 3 answers on this topic

Matomo (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.

Read full review

Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

View all 15 answers on this topic

Pros

It sources website analytics for most websites we're interested in tracking.
Each website's dashboard is easy to understand and pull numbers from.
We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Read full review

Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

View all 3 answers on this topic

Easy implementation
General stability
Robust features

Read full review

Verified User

Team Lead in Information Technology

Government Administration Company, 10,001+ employees

View all 15 answers on this topic

Cons

Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.

Read full review

Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

View all 3 answers on this topic

Could be more customizable

Read full review

Verified User

Team Lead in Information Technology

Government Administration Company, 10,001+ employees

View all 15 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Ask the community to sound off

Matomo (formerly Piwik)8.7

Based on 13 answers

As stated before, Piwik is a great in-house or community alternative to Google Analytics. It allows you to tailor your usage data to your needs. Since it is a free application, the license will be renewed.

Read full review

Andrew Meyer

System Administrator

SenseAgility GroupManagement Consulting, 11-50 employees

View all 13 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Matomo (formerly Piwik)9.0

Based on 3 answers

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

Read full review

Hendrik Schaper

Inhaber

Schaper SoftwareInformation Technology and Services, 1-10 employees

View all 3 answers on this topic

Implementation

No score

No answers yet

No answers on this topic

Ask the community to sound off

Matomo (formerly Piwik)9.0

Based on 1 answer

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

Read full review

Erik Rühling

Director of IT & Web Development

Resource Branding & DesignMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Alternatives Considered

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.

Read full review

Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

View all 3 answers on this topic

I have used a number of analytics products, including Google Analytics, Clicky and GoSquared. The winning feature of Piwik is the compact, rich data tables, which make it a good addition to the analytics mix. While I'm not throwing out the others, I've continued to find Piwik useful.

Read full review

Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

View all 15 answers on this topic

Return on Investment

It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.

Read full review

Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

View all 3 answers on this topic

As with any analytics program, Piwik has enabled us to look at where the traffic is going and how to optimize for that traffic. In particular, the nightly email reports keep the design and account staff engaged with the sites and give them a 'big picture' view.

Read full review

Erik Rühling

Director of IT & Web Development

Resource Branding & DesignMarketing and Advertising, 1-10 employees

View all 15 answers on this topic