Likelihood to Recommend Very appropriate for managing an ELT stack -- Alooma handles the 'E' and 'L' pieces very well. Due to the way transformation is setup, it is more on the lightweight side of things and thus works for this kind of stack. For more traditional ETL stacks, Alooma would probably not be the right fit.
Read full review BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
Read full review Pros Transformation of data before entering the data warehouse -- allows for a consistent/understandable schema for analytics teams. Adding of additional data sources: Alooma has a large library of pre-built, common 3rd party vendors for which data is often needed to be ETL-ed. Read full review I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email. BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time. BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.) Read full review Cons More tools on managing the data warehouse itself. Although great on the ingest and transformation of data, more help provided by the tool on managing the outputs would be welcome. Increase possibilities in the transformation step, rather than single event transformations. Read full review We've found it's better with existing relationships than as an outbound campaign. Deliverability - We serve markets that might be a little more strict with regards to deliverability. Chrome extension - it was awful and took up so much of the inbox that we've uninstalled it completely. Read full review Usability As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
Read full review Performance Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
Read full review Support Rating A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement.
Zapier integration is a perfect example. They implemented the connection to
Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
Read full review Alternatives Considered Haven't used the alternatives, since Alooma was one of the earlier ones to the market. From a cursory viewing, however, the features seem to match relatively similarly.
Read full review I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
Read full review Return on Investment Allowing for additional data sources to more automation capability around monitoring the business is a huge ROI Read full review Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go. Read full review ScreenShots