Amazon SES vs Campaign Monitor

Amazon SES

While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.

The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.

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Verified User

Consultant in Engineering

Retail Company, 201-500 employees

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Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.

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Becca Sangwin

Marketing Director

The Gottman InstituteMental Health Care, 11-50 employees

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Feature Rating Comparison

Amazon SES

—

Campaign Monitor

8.6

Dynamic content

—

7.8

Ability to test dynamic content

—

8.0

A/B testing

—

8.6

Email deliverability

—

10.0

Amazon SES

—

Campaign Monitor

10.0

Standard reports

—

10.0

Pros

Great pricing
Amazing performance when accessed from inside AWS
Granular API provides great amounts of flexibility

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Verified User

Consultant in Engineering

Retail Company, 201-500 employees

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Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
The campaign reporting is designed very well, and easy to understand.
Getting started is simple and automations are easy to get rolling.

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Nicholas De Salvo

Founder, Creative Director

Edge One MediaDesign, 1-10 employees

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Cons

Improve performance when accessed from outside AWS
Improve web interface capabilities

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Verified User

Consultant in Engineering

Retail Company, 201-500 employees

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The automation features are a bit basic and some power users might find they need a more robust option.
Using HTML is harder than it should be.
Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).

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Nicholas De Salvo

Founder, Creative Director

Edge One MediaDesign, 1-10 employees

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Usability

No score

No answers yet

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Campaign Monitor9.9

Based on 2 answers

Very simple yet still full featured.

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Nick Wynkoop

Founder

Truckstop.comInternet, 1-10 employees

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Alternatives Considered

I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot later when needed.

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Verified User

Consultant in Engineering

Retail Company, 201-500 employees

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I have used all of the competitors of Campaign Monitor, and I would say it stacks up well with any of them. They all have their own various features that set them apart from their competitors. I personally like the visual workflow builder of AutoPliot, but I like the email designer better in Campaign Monitor. I personally picked this platform because out of all of them it had the most consistent and well rounded features of all the platforms that mean the most to me and what I do. I enjoy the email designer, list management, and campaign features. I would like to see some more development in the ares of building journeys that can be use cross platforms like SMS

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Chris Williams

Director of Marketing

All Copy ProductsBusiness Supplies and Equipment, 201-500 employees

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