TrustRadius

AnalyticOwl vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AnalyticOwl
Score 8.0 out of 10
N/A
AnalyticOwl is a broadcast advertising attribution technology platform from Fiscowl in Orlando.N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
AnalyticOwlNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AnalyticOwlNielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AnalyticOwlNielsen Marketing Mix Modeling
Top Cons

No answers on this topic

Best Alternatives
AnalyticOwlNielsen Marketing Mix Modeling
Small Businesses
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Score 8.4 out of 10
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Medium-sized Companies
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Score 8.4 out of 10
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Piano Analytics
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Score 8.1 out of 10
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User Ratings
AnalyticOwlNielsen Marketing Mix Modeling
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
AnalyticOwlNielsen Marketing Mix Modeling
Likelihood to Recommend
AnalyticOwl (Fiscowl LLC)
No answers on this topic
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Pros
AnalyticOwl (Fiscowl LLC)
No answers on this topic
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Cons
AnalyticOwl (Fiscowl LLC)
No answers on this topic
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Alternatives Considered
AnalyticOwl (Fiscowl LLC)
No answers on this topic
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Return on Investment
AnalyticOwl (Fiscowl LLC)
No answers on this topic
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
ScreenShots