Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Nooks
Score 9.4 out of 10
N/A
The Nooks AI Dialer is designed to eliminate wasted time in outbound sales by automating and optimizing the calling process. It enables reps to run unlimited parallel dialing—up to five lines at once—while automatically skipping bad numbers, answering machines, and navigating dial trees. With built-in caller ID, voicemail drop, CRM and SEP integrations, and a basic call library, it helps to ensure speedier dialing. Reps can leave voicemails automatically, take…N/A
Outreach
Score 8.2 out of 10
N/A
Outreach is offered as a revenue workflow platform for all revenue teams. Outreach infuses predictive, assistive, conversational, and agentic AI to power use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders receive connected account visibility, performance insights, and higher…N/A
Pricing
Apollo.ioNooksOutreach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioNooksOutreach
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioNooksOutreach
Considered Multiple Products
Apollo.io
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
Nooks
Chose Nooks
Nooks enables you to perform task at a high rate with the same if not better information. The other products were both good but did not fit the need for our team and what we needed to accomplish quarter or quarter. I do also like that Nooks has the ability to sync with …
Chose Nooks
not comparable, Nooks is lightyears ahead
Outreach
Chose Outreach
Outreach and Salesloft are both highly capable products. Our sales reps preferred the user interface and ease of use of Outreach. We evaluated Nooks and Orum to use as a supplement to Outreach's internal dialing capability to add parallel dialing capabilities, so our reps can …
Chose Outreach
I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach is vastly superior to other sales engagement platforms, because it's easy to use and effective to track engagement
Chose Outreach
The UI is way easier to use and it just works. It is the standard in it's market.
Chose Outreach
Outreach is more detailed and in depth than Apollo. The only reasons why I really liked Apollo was the UI and being able to research companies within the app- however, we use Zoominfo for reaching out now and it is better with more information. Outreach connects to ZI and …
Chose Outreach
I chose Outreach simply because it just works. ZenProspect was a hassle and didn't have throttling (and was full of bugs), and Beamery was just a bit too basic for what we were looking for. Outreach has all the automated features we were looking for to make outbound sales as …
Features
Apollo.ioNooksOutreach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
173 Ratings
6% above category average
Nooks
-
Ratings
Outreach
-
Ratings
Advanced search8.4169 Ratings00 Ratings00 Ratings
Identification of new leads8.3169 Ratings00 Ratings00 Ratings
List quality7.8171 Ratings00 Ratings00 Ratings
List upload/download8.5160 Ratings00 Ratings00 Ratings
Ideal customer targeting8.0167 Ratings00 Ratings00 Ratings
Load time/data access8.2169 Ratings00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
171 Ratings
4% above category average
Nooks
-
Ratings
Outreach
-
Ratings
Contact information8.1171 Ratings00 Ratings00 Ratings
Company information8.2171 Ratings00 Ratings00 Ratings
Industry information8.0169 Ratings00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
169 Ratings
5% above category average
Nooks
-
Ratings
Outreach
-
Ratings
Lead qualification process7.7158 Ratings00 Ratings00 Ratings
Smart lists and recommendations7.6156 Ratings00 Ratings00 Ratings
Salesforce integration8.299 Ratings00 Ratings00 Ratings
Company/business profiles8.1163 Ratings00 Ratings00 Ratings
Alerts and reminders7.7144 Ratings00 Ratings00 Ratings
Data hygiene7.5162 Ratings00 Ratings00 Ratings
Automatic data refresh7.5156 Ratings00 Ratings00 Ratings
Tags7.7133 Ratings00 Ratings00 Ratings
Filters and segmentation8.2159 Ratings00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
152 Ratings
3% above category average
Nooks
-
Ratings
Outreach
-
Ratings
Sales email templates7.7151 Ratings00 Ratings00 Ratings
Append emails to records7.8140 Ratings00 Ratings00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Apollo.io
-
Ratings
Nooks
8.0
8 Ratings
9% above category average
Outreach
-
Ratings
Contact preview00 Ratings8.08 Ratings00 Ratings
Dialer-CRM integration00 Ratings8.18 Ratings00 Ratings
Call notes & tags00 Ratings6.98 Ratings00 Ratings
Automatic call logging00 Ratings8.98 Ratings00 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Apollo.io
-
Ratings
Nooks
7.9
8 Ratings
3% above category average
Outreach
-
Ratings
Outbound dialing00 Ratings9.08 Ratings00 Ratings
Custom caller ID00 Ratings7.58 Ratings00 Ratings
Click-to-call00 Ratings7.78 Ratings00 Ratings
Recorded voicemail drop00 Ratings7.28 Ratings00 Ratings
Dialer contact import00 Ratings7.78 Ratings00 Ratings
Campaign & list management00 Ratings8.38 Ratings00 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Apollo.io
-
Ratings
Nooks
8.2
8 Ratings
7% above category average
Outreach
-
Ratings
Follow-up calls00 Ratings7.68 Ratings00 Ratings
Dialer reporting & analytics00 Ratings8.58 Ratings00 Ratings
Dialer compliance00 Ratings8.58 Ratings00 Ratings
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Apollo.ioNooksOutreach
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User Ratings
Apollo.ioNooksOutreach
Likelihood to Recommend
8.7
(162 ratings)
9.3
(7 ratings)
8.4
(249 ratings)
Likelihood to Renew
8.0
(2 ratings)
-
(0 ratings)
8.5
(11 ratings)
Usability
8.3
(134 ratings)
9.0
(7 ratings)
8.3
(199 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
9.5
(25 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
4.5
(3 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.7
(48 ratings)
User Testimonials
Apollo.ioNooksOutreach
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Nooks
Teams who work remote, Managers who want to listen to cold calls and coach someone live, or encourage a team member TO work with them in the same space.
Read full review
Outreach
Outreach is outstanding for volume outreach, as it allows you to touch many prospects and accounts with limited time, while also storing data on historical interactions with prospects. It can be useful for SDR/BDR roles, as well as SMB and MM volume of sales pipe, but I don't think it would be nearly as useful for enterprise sales where more strategic and lower volume outreach is needed. I believe that incorporating more AI assistance with writing would make it a more useful tool for strategic sales.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Nooks
  • Call quality is usually good
  • The recordings and transcriptions are helpful
  • The lobby set up is a great system to collab/talk to coworkers
Read full review
Outreach
  • Building sequences, using a omni channel approach.
  • Detailed report of each team members activity (email, calling, socials etc.)
  • Clear overview of prospect and account summary.
  • Straight to the point menu navigation.
  • Email outbox, very useful for analysing low hanging fruit.
  • Good integration with other tools.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Nooks
  • Easier access to previous call data if you have connected with the prospect before
  • LinkedIn more accurately updated and accessible
  • recommended next steps based on call disposition
Read full review
Outreach
  • When sequencing, I need to mark multiple leads, and using the search bar, it will uncheck all the leads that were previously checked.
  • Calls drop constantly.
  • Syncing contacts and leads with SF is challenging. The buttons to synchronize with CRM are available when searching for a contact or lead, but you cannot sync it when viewing the lead or contact itself.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Nooks
No answers on this topic
Outreach
It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
Read full review
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Nooks
Nooks is very user friendly and intuitive, especially after the recent update. it integrates seamlessly with other tools in the tech stack and communicates almost instantly. If you were to run into issue, the Nooks support team are fast to address and resolve. Also, Nooks reps are always open to trainings and refreshers on the platform.
Read full review
Outreach
Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
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Reliability and Availability
Apollo.io
No answers on this topic
Nooks
No answers on this topic
Outreach
In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
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Performance
Apollo.io
No answers on this topic
Nooks
No answers on this topic
Outreach
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Nooks
No answers on this topic
Outreach
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Nooks
No answers on this topic
Outreach
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
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Online Training
Apollo.io
No answers on this topic
Nooks
No answers on this topic
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
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Implementation Rating
Apollo.io
No answers on this topic
Nooks
No answers on this topic
Outreach
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
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Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Nooks
We used to use Orum but decided to switch due to the number of issues we would see whether it was with connect rates, dial to connect times, and the amount of technical difficulties. Nooks outperforms Orum in every aspect especially around the reporting and analytics as Nooks goes into much more detail.
Read full review
Outreach
Outreach is designed with a workflow-first approach, which helps ensure that reps adopt the process and allows AI and machine learning to understand the full funnel. On top of this, Outreach offers more robust functionality, reporting, and integrations than other competitors. Outreach also understands user workflows, which helps influence rep behavior and outcomes.
Read full review
Scalability
Apollo.io
No answers on this topic
Nooks
No answers on this topic
Outreach
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Nooks
  • Positive: Connect rates and 60 second conversations held
  • Positive: More meeting conversion from calls (still dominant via email)
  • Negative: I think more NAMER regions experience it but it has to do with Gong Engage functionality like with wrong dispositions
Read full review
Outreach
  • It's helped me speed up my ability to reach out to customers. I like bulk composing but would be even better if Outreach was able to recommend (daily/weekly/etc.) who we should reach out to based on intent/other metrics.
  • I will say outreach has improved our ability to book more meetings simply because it enables volume activities.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Outreach Screenshots

Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.