Likelihood to Recommend I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
Read full review For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Read full review Pros Very easy to use and understand. The dashboard is quite complete. The free version is quite complete. They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing. Read full review Great web interface which provides a couple of levels of pivoting and filtering of data Straight-forward integration for simpler use cases Access to raw data through S3 for use in your own data pipeline Read full review Cons App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer. After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase. Read full review The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data. An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds. More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface. Read full review Likelihood to Renew Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Read full review There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Read full review Support Rating I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
Read full review It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Read full review Alternatives Considered We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
Read full review We have not used other products but are going to start exploring making a switch to a new platform.
Read full review Return on Investment App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months. With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision. Read full review Was our first provider of user-level event data Allows for many users to easily answer their own questions before making requests of the data team Raw data dumps gave the data team the ability to provide more in-depth analyses. Read full review ScreenShots