App Annie vs Localytics

• The visuals in the platform are easy to read and understand and make it simple to understand the data you are looking at.
• I find that the data in App Annie is very reliable in terms of the number of downloads we see on a daily, weekly, and monthly basis.
• It gives me the ability to integrate the data here with other analytics and provide viewers and consumers good solid information on our performance.

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• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

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• I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
• For us, it would be super useful to see more zip code or county level data in the software.
• I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.

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• Unity SDK plugin support is severely lacking
• Mobile gaming apps do not seem to be a priority for their business
• Development focus in the last couple of years has been on their marketing product over their analytics product

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• Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
• I do think it serves a purpose and we are able to get some usable data from it.
• I think until we add other analytical software, this was a great starting point.

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• Was our first provider of user-level event data
• Allows for many users to easily answer their own questions before making requests of the data team
• Raw data dumps gave the data team the ability to provide more in-depth analyses.

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