What users are saying about
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6.8 out of 100
Based on 22 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 9 reviews and ratings
Likelihood to Recommend
App Annie
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant.At the same time, App Annie offers custom plans, so I see how the user experience can be different.

Verified User
Team Lead in Other
Information Technology & Services Company, 51-200 employeesLocalytics
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.

Verified User
Manager in Product Management
Media Production Company, 51-200 employeesPros
App Annie
- Very easy to use and understand. The dashboard is quite complete.
- The free version is quite complete.
- They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.

Verified User
Director in Sales
Internet Company, 201-500 employeesLocalytics
- Great web interface which provides a couple of levels of pivoting and filtering of data
- Straight-forward integration for simpler use cases
- Access to raw data through S3 for use in your own data pipeline
Lead Data Scientist
Backflip StudiosComputer Software, 51-200 employees
Cons
App Annie
- App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
- After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Localytics
- The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
- An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
- More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

Verified User
Employee in Marketing
Publishing Company, 5001-10,000 employeesLikelihood to Renew
App Annie
App Annie 10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
CEO (Chief Executive Officer)
Technical.lyComputer Software, 1-10 employees
Localytics
Localytics 7.0
Based on 1 answer
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

Verified User
Employee in Marketing
Publishing Company, 5001-10,000 employeesSupport Rating
App Annie
App Annie 7.0
Based on 4 answers
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.

Verified User
Director in Sales
Internet Company, 201-500 employeesLocalytics
Localytics 3.0
Based on 1 answer
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

Verified User
Manager in Product Management
Media Production Company, 51-200 employeesAlternatives Considered
App Annie
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.

Verified User
Employee in Sales
Broadcast Media Company, 5001-10,000 employeesLocalytics
We have not used other products but are going to start exploring making a switch to a new platform.

Verified User
Manager in Product Management
Media Production Company, 51-200 employeesReturn on Investment
App Annie
- App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
- With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Localytics
- Was our first provider of user-level event data
- Allows for many users to easily answer their own questions before making requests of the data team
- Raw data dumps gave the data team the ability to provide more in-depth analyses.
Lead Data Scientist
Backflip StudiosComputer Software, 51-200 employees
Pricing Details
App Annie
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
App Annie Editions & Modules
—
Additional Pricing Details
—Localytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Localytics Editions & Modules
Edition
Localytics | $95.001 |
---|
- Per Application Per Month