Adjust by AppLovin vs. AppTweak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 8.1 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
AppTweak
Score 7.7 out of 10
N/A
AppTweak, headquartered in Brussels, offers their eponymous ASO tools suite, designed to fuel growth for the world’s most popular apps and games by providing actionable insights in a simple interface.
$69
per month
Pricing
Adjust by AppLovinAppTweak
Editions & Modules
No answers on this topic
Starter
$690
per year
Pro
$1,990
per year
Guru
$2,990
per year
Power
$5,990
per year
Enterprise
Custom Plans
Offerings
Pricing Offerings
AdjustAppTweak
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details16.7% discount for annual subscription.
More Pricing Information
Best Alternatives
Adjust by AppLovinAppTweak
Small Businesses
Smartlook
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Score 8.5 out of 10
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Score 8.5 out of 10
Medium-sized Companies
Flurry Analytics
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Score 9.0 out of 10
Flurry Analytics
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Score 9.0 out of 10
Enterprises
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Score 9.0 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinAppTweak
Likelihood to Recommend
7.7
(6 ratings)
8.3
(3 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adjust by AppLovinAppTweak
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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AppTweak
It is the best tool to understand the potential volume of keywords in the market and track your keywords ranking and competitors' keywords ranking. It is not so good for market research as downloads and revenue, but the company is working on it with their Market Intelligence tool. I tried it but didn't explore it fully.
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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AppTweak
  • analyze competitor data
  • provide suggestions for keywords
  • great for people who are just starting with ASO
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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AppTweak
  • The ranking history graph isn't that great looking
  • Our data is also tracked by competitors using this tool.
  • Pricing of the tool can be worked upon as its costly.
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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AppTweak
No answers on this topic
Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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AppTweak
No answers on this topic
Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
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AppTweak
I prefer AppTweak with simple UI and accurate estimates for keywords, and easy navigation, and it fulfills all my expectations.
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Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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AppTweak
  • Been using it from the very beginning so can't say what it would be like without it.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.