Likelihood to Recommend Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
Read full review I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
Read full review Pros As per my experience they have strong support personnel. Solving the issues as and when required. We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself. They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals. Read full review Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients. It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates Very user friendly and efficient to use. The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire. Read full review Cons The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise. The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth. No phone support is offered which would have made several things easier than exchanging confusing emails. Video inventory is still not implemented. Read full review Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output offer a monthly calendar of training opportunities like Nielsen offers Read full review Likelihood to Renew I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Read full review Usability Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Read full review Reliability and Availability I've never had any problems with appnexus - the software is always available
Read full review Performance Yes, everything works great in that sense
Read full review Support Rating Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Read full review Online Training Online training are not user friendly and not easy to understand
Read full review Alternatives Considered The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Read full review I would say that WideOrbit is much better than
Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed.
Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
Read full review Scalability Because it's a great DSP but not the best
Read full review Return on Investment The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI. We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI. We can run campaigns on TV, which is a big boost for the business, and very ROI positive. Read full review The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit Read full review ScreenShots